Similarweb Ltd. (NYSE:SMWB – Get Free Report) has been given an average recommendation of “Hold” by the ten analysts that are presently covering the stock, MarketBeat reports. One investment analyst has rated the stock with a sell recommendation, four have given a hold recommendation and five have assigned a buy recommendation to the company. The average 1 year target price among brokerages that have updated their coverage on the stock in the last year is $9.71.
A number of equities analysts have recently issued reports on the company. Citigroup raised their price objective on Similarweb from $7.00 to $9.00 and gave the stock a “neutral” rating in a research report on Thursday, August 13th. Oppenheimer increased their target price on shares of Similarweb from $7.00 to $8.50 and gave the company an “outperform” rating in a research report on Wednesday, August 5th. Barclays raised their price target on shares of Similarweb from $5.00 to $11.00 and gave the stock an “overweight” rating in a report on Thursday, August 13th. Northland Securities upgraded shares of Similarweb from a “market perform” rating to an “outperform” rating and boosted their price target for the stock from $5.00 to $10.00 in a research report on Wednesday, August 12th. Finally, Wall Street Zen lowered shares of Similarweb from a “strong-buy” rating to a “buy” rating in a research note on Saturday, September 12th.
Check Out Our Latest Research Report on Similarweb
Similarweb Trading Up 0.7%
Similarweb (NYSE:SMWB – Get Free Report) last posted its quarterly earnings data on Wednesday, August 12th. The company reported $0.06 earnings per share for the quarter. Similarweb had a negative net margin of 7.37% and a negative return on equity of 19.81%. The business had revenue of $77.19 million during the quarter.
Trending Headlines about Similarweb
Here are the key news stories impacting Similarweb this week:
- Positive Sentiment: Similarweb appointed Michael Akkerman as CEO effective November 2, 2026. Akkerman brings nearly 20 years of senior operating experience, including leadership in digital advertising, which could support growth and operational execution. Similarweb Names Michael Akkerman as New Chief Executive Officer
- Neutral Sentiment: The transition was previously announced in May, with founder and CEO Or Offer stepping down after nearly two decades. Akkerman’s appointment provides a succession plan, but investors will likely look for more details on his strategy and priorities. Trading was temporarily halted while the leadership news was pending. Similarweb Appoints Michael Akkerman as CEO
- Negative Sentiment: Offer sold another 114,300 shares for approximately $879,000 on September 24, following sales of 28,400 shares for $243,000 on September 23 and 34,500 shares for $289,000 on September 22. The transactions were made under a pre-arranged Rule 10b5-1 plan, so they do not necessarily indicate deteriorating business fundamentals, but the repeated selling may weigh on investor sentiment. Similarweb CEO Insider Sale Filing
- Negative Sentiment: The founder’s departure creates uncertainty around leadership continuity and execution. That concern appears to have outweighed the incoming CEO’s credentials in the initial market reaction, particularly while Similarweb continues to report a negative net margin and negative return on equity. Similarweb Shares Fall After New CEO Announcement
Insider Buying and Selling at Similarweb
In other news, CEO Or Offer sold 114,300 shares of the firm’s stock in a transaction dated Thursday, September 24th. The stock was sold at an average price of $7.69, for a total value of $878,967.00. Following the completion of the sale, the chief executive officer directly owned 3,930,481 shares in the company, valued at $30,225,398.89. This trade represents a 2.83% decrease in their position. The sale was disclosed in a filing with the SEC, which is available at this link. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. In the last three months, insiders have sold 1,760,534 shares of company stock valued at $15,163,145. Insiders own 62.40% of the company’s stock.
Institutional Investors Weigh In On Similarweb
A number of institutional investors and hedge funds have recently bought and sold shares of SMWB. Wellington Management Group LLP lifted its position in shares of Similarweb by 22.2% during the second quarter. Wellington Management Group LLP now owns 3,624,685 shares of the company’s stock valued at $22,219,000 after purchasing an additional 657,928 shares in the last quarter. S Squared Technology LLC increased its position in shares of Similarweb by 12.9% during the fourth quarter. S Squared Technology LLC now owns 775,161 shares of the company’s stock valued at $5,806,000 after acquiring an additional 88,489 shares during the last quarter. Renaissance Technologies LLC increased its position in shares of Similarweb by 104.6% during the first quarter. Renaissance Technologies LLC now owns 739,673 shares of the company’s stock valued at $1,931,000 after acquiring an additional 378,200 shares during the last quarter. Royce & Associates LP lifted its holdings in Similarweb by 8.7% during the fourth quarter. Royce & Associates LP now owns 537,406 shares of the company’s stock worth $4,025,000 after acquiring an additional 43,078 shares during the period. Finally, UBS Group AG lifted its holdings in Similarweb by 71.4% during the fourth quarter. UBS Group AG now owns 536,549 shares of the company’s stock worth $4,019,000 after acquiring an additional 223,562 shares during the period. 57.59% of the stock is owned by hedge funds and other institutional investors.
About Similarweb
Similarweb Ltd. is a digital intelligence company that provides data and analytics about online activity. Its platform helps organizations analyze website and mobile application performance, understand audience behavior, evaluate competitors, and identify trends across digital markets.
The company’s products support a range of business functions, including marketing, sales, market research, search engine optimization, investor research and business development. Similarweb combines data from multiple sources to provide insights into web traffic, mobile app usage, customer engagement, acquisition channels and industry positioning.
Founded in 2007, Similarweb serves businesses, agencies, financial institutions and other organizations in markets around the world.
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