Marriott Vacations Worldwide Corporation (NYSE:VAC) Receives Average Rating of “Hold” from Brokerages

Posted by Brenda Bartman on Sep 25th, 2026

Shares of Marriott Vacations Worldwide Corporation (NYSE:VAC – Get Free Report) have received an average rating of “Hold” from the thirteen ratings firms that are currently covering the firm, MarketBeat reports. Three research analysts have rated the stock with a sell recommendation, two have given a hold recommendation, seven have assigned a buy recommendation and one has assigned a strong buy recommendation to the company. The average 12 month price objective among brokerages that have issued ratings on the stock in the last year is $106.27.

VAC has been the subject of several analyst reports. Wall Street Zen upgraded Marriott Vacations Worldwide from a “hold” rating to a “buy” rating in a report on Saturday, August 15th. Susquehanna assumed coverage on Marriott Vacations Worldwide in a research note on Tuesday, August 18th. They set a “neutral” rating and a $110.00 target price on the stock. Morgan Stanley reaffirmed an “underweight” rating and set a $65.00 target price on shares of Marriott Vacations Worldwide in a research report on Tuesday, August 18th. Wells Fargo & Company raised their price target on shares of Marriott Vacations Worldwide from $68.00 to $101.00 and gave the stock an “underweight” rating in a report on Friday, August 7th. Finally, Barclays raised their price objective on Marriott Vacations Worldwide from $94.00 to $140.00 and gave the stock an “overweight” rating in a research note on Friday, August 7th.

Check Out Our Latest Research Report on Marriott Vacations Worldwide

Insider Buying and Selling at Marriott Vacations Worldwide

In related news, Director Christian Asmar sold 750,000 shares of the business’s stock in a transaction on Wednesday, August 19th. The shares were sold at an average price of $111.49, for a total transaction of $83,617,500.00. Following the completion of the transaction, the director directly owned 3,380,818 shares in the company, valued at $376,927,398.82. The trade was a 18.16% decrease in their ownership of the stock. The transaction was disclosed in a document filed with the SEC, which is available at this hyperlink. Also, insider Kathleen A. Pighini sold 2,500 shares of the company’s stock in a transaction on Monday, August 17th. The shares were sold at an average price of $120.00, for a total transaction of $300,000.00. Following the completion of the sale, the insider directly owned 10,821 shares in the company, valued at approximately $1,298,520. The trade was a 18.77% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. 13.30% of the stock is owned by corporate insiders.

Hedge Funds Weigh In On Marriott Vacations Worldwide

A number of institutional investors have recently modified their holdings of VAC. Cassaday & Co Wealth Management LLC lifted its holdings in Marriott Vacations Worldwide by 5.9% during the first quarter. Cassaday & Co Wealth Management LLC now owns 4,987 shares of the company’s stock valued at $325,000 after purchasing an additional 276 shares in the last quarter. Aaron Wealth Advisors LLC raised its position in shares of Marriott Vacations Worldwide by 4.2% during the 1st quarter. Aaron Wealth Advisors LLC now owns 7,274 shares of the company’s stock worth $474,000 after purchasing an additional 296 shares during the last quarter. The Manufacturers Life Insurance Company raised its position in shares of Marriott Vacations Worldwide by 2.3% during the 2nd quarter. The Manufacturers Life Insurance Company now owns 14,082 shares of the company’s stock worth $1,435,000 after purchasing an additional 316 shares during the last quarter. Blue Trust Inc. lifted its stake in Marriott Vacations Worldwide by 55.2% in the 1st quarter. Blue Trust Inc. now owns 956 shares of the company’s stock valued at $62,000 after buying an additional 340 shares in the last quarter. Finally, Rockefeller Capital Management L.P. lifted its stake in Marriott Vacations Worldwide by 51.1% in the 4th quarter. Rockefeller Capital Management L.P. now owns 1,085 shares of the company’s stock valued at $63,000 after buying an additional 367 shares in the last quarter. Hedge funds and other institutional investors own 89.52% of the company’s stock.

Marriott Vacations Worldwide Stock Up 0.1%

NYSE:VAC opened at $101.00 on Friday. The company’s 50-day simple moving average is $105.95 and its 200-day simple moving average is $89.44. The company has a debt-to-equity ratio of 2.65, a quick ratio of 2.99 and a current ratio of 3.56. Marriott Vacations Worldwide has a fifty-two week low of $44.58 and a fifty-two week high of $131.34. The stock has a market capitalization of $3.47 billion, a P/E ratio of -10.37, a P/E/G ratio of 1.89 and a beta of 1.24.

Marriott Vacations Worldwide (NYSE:VAC – Get Free Report) last posted its earnings results on Thursday, August 6th. The company reported $2.31 EPS for the quarter, beating analysts’ consensus estimates of $1.97 by $0.34. The company had revenue of $1.32 billion during the quarter, compared to analysts’ expectations of $1.30 billion. Marriott Vacations Worldwide had a negative net margin of 6.47% and a positive return on equity of 12.27%. Marriott Vacations Worldwide’s revenue for the quarter was up 5.9% compared to the same quarter last year. During the same quarter in the prior year, the company posted $1.96 earnings per share. Marriott Vacations Worldwide has set its FY 2026 guidance at 8.250-9.050 EPS. On average, equities analysts anticipate that Marriott Vacations Worldwide will post 8.7 earnings per share for the current fiscal year.

Marriott Vacations Worldwide Dividend Announcement

The firm also recently disclosed a quarterly dividend, which will be paid on Wednesday, September 30th. Shareholders of record on Wednesday, September 16th will be paid a dividend of $0.80 per share. This represents a $3.20 annualized dividend and a yield of 3.2%. The ex-dividend date is Wednesday, September 16th. Marriott Vacations Worldwide’s payout ratio is presently -32.85%.

About Marriott Vacations Worldwide

(Get Free Report)

Marriott Vacations Worldwide Corporation (NYSE: VAC) is a vacation ownership and leisure travel company. It develops, markets, sells, and manages vacation ownership interests, including timeshare and related membership products, that provide customers with access to resort accommodations and vacation experiences.

The company operates a portfolio of vacation ownership brands that includes Marriott Vacation Club, Sheraton Vacation Club, Westin Vacation Club, Grand Residences by Marriott, and Hyatt Vacation Club.