Life360 (NASDAQ:LIF – Get Free Report) and Bridgeline Digital (NASDAQ:BLIN – Get Free Report) are both technology companies, but which is the superior business? We will contrast the two companies based on the strength of their analyst recommendations, profitability, dividends, risk, valuation, earnings and institutional ownership.
Profitability
This table compares Life360 and Bridgeline Digital’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Life360 | 25.73% | 5.66% | 3.17% |
| Bridgeline Digital | -8.65% | -14.51% | -8.76% |
Valuation and Earnings
This table compares Life360 and Bridgeline Digital”s top-line revenue, earnings per share (EPS) and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Life360 | $489.48 million | 6.82 | $150.83 million | $1.71 | 23.96 |
| Bridgeline Digital | $15.38 million | 0.69 | -$2.52 million | ($0.12) | -7.04 |
Life360 has higher revenue and earnings than Bridgeline Digital. Bridgeline Digital is trading at a lower price-to-earnings ratio than Life360, indicating that it is currently the more affordable of the two stocks.
Risk and Volatility
Life360 has a beta of 2.24, meaning that its stock price is 124% more volatile than the S&P 500. Comparatively, Bridgeline Digital has a beta of 0.96, meaning that its stock price is 4% less volatile than the S&P 500.
Institutional & Insider Ownership
20.0% of Life360 shares are held by institutional investors. Comparatively, 15.1% of Bridgeline Digital shares are held by institutional investors. 6.8% of Life360 shares are held by company insiders. Comparatively, 27.5% of Bridgeline Digital shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.
Analyst Ratings
This is a breakdown of current recommendations and price targets for Life360 and Bridgeline Digital, as provided by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Life360 | 0 | 5 | 5 | 1 | 2.64 |
| Bridgeline Digital | 1 | 1 | 1 | 0 | 2.00 |
Life360 presently has a consensus target price of $59.94, suggesting a potential upside of 46.28%. Bridgeline Digital has a consensus target price of $4.62, suggesting a potential upside of 446.75%. Given Bridgeline Digital’s higher probable upside, analysts clearly believe Bridgeline Digital is more favorable than Life360.
Summary
Life360 beats Bridgeline Digital on 13 of the 15 factors compared between the two stocks.
About Life360
Life360 Inc. is a family connection and safety company. Its business category includes mobile app and Tile tracking devices with a range of services, including location sharing, safe driver reports and crash detection with emergency dispatch. Life360 Inc. is based in SAN FRANCISCO.
About Bridgeline Digital
Bridgeline Digital, Inc. operates as a marketing technology company in the United States, Canada, and internationally. The company offers HawkSearch, a site search, recommendation, and personalization application for marketers, merchandisers, and developers; Celebros Search, a commerce-oriented site search product that provides natural language processing with artificial intelligence; and Woorank, a Search Engine Optimization (SEO) audit tool that generates an instant performance audit of the site's technical, on-page, and off-page SEO. It also provides Bridgeline TruPresence, a web content management and eCommerce platform to support the needs of multi-unit organizations and franchises; Bridgeline Unbound, a technology suite that empower marketers to easily manage their digital experiences and create personalized customer journeys; and OrchestraCMS, a digital experience platform that enables development of custom solutions, third-party integrations, and delivery of digital transformation initiatives on the Salesforce platform. In addition, the company offers digital engagement services comprising digital strategy, web design and web development, usability engineering, information architecture, and SEO, as well as hosting services. It serves vertical markets, such as industrial distributors and wholesalers, franchises and enterprises, manufacturers, eCommerce retailers, health services and life sciences, technology, credit unions and banks, and associations and foundations through its direct sales force. The company was formerly known as Bridgeline Software, Inc. Bridgeline Digital, Inc. was incorporated in 2000 and is based in Woburn, Massachusetts.
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