DICK’S Sporting Goods (NYSE:DKS) Cut to “Neutral” at Robert W. Baird

Posted by George Bondi on Sep 17th, 2026

Robert W. Baird downgraded shares of DICK’S Sporting Goods (NYSE:DKS – Free Report) from an outperform rating to a neutral rating in a research report sent to investors on Monday morning, Marketbeat.com reports. The brokerage currently has $150.00 target price on the sporting goods retailer’s stock.

Other analysts also recently issued research reports about the company. Weiss Ratings restated a “hold (c+)” rating on shares of DICK’S Sporting Goods in a research note on Wednesday, September 2nd. JPMorgan Chase & Co. reduced their price objective on DICK’S Sporting Goods from $270.00 to $245.00 and set an “overweight” rating for the company in a research report on Monday, August 24th. Barclays lowered their price objective on DICK’S Sporting Goods from $280.00 to $150.00 and set an “overweight” rating for the company in a research note on Wednesday, August 26th. Citigroup dropped their target price on DICK’S Sporting Goods from $280.00 to $190.00 and set a “buy” rating on the stock in a report on Thursday, August 27th. Finally, Morgan Stanley lowered their price target on DICK’S Sporting Goods from $270.00 to $180.00 and set an “overweight” rating for the company in a research report on Wednesday, August 26th. Eleven investment analysts have rated the stock with a Buy rating, nine have given a Hold rating and three have issued a Sell rating to the company’s stock. Based on data from MarketBeat.com, DICK’S Sporting Goods presently has an average rating of “Hold” and a consensus price target of $167.20.

Get Our Latest Research Report on DICK’S Sporting Goods

DICK’S Sporting Goods Trading Down 0.2%

Shares of NYSE DKS opened at $123.45 on Monday. DICK’S Sporting Goods has a 1 year low of $120.40 and a 1 year high of $244.38. The company has a debt-to-equity ratio of 0.33, a current ratio of 1.49 and a quick ratio of 0.36. The firm has a 50-day moving average of $179.65 and a 200 day moving average of $202.48. The stock has a market cap of $10.98 billion, a P/E ratio of 13.26, a price-to-earnings-growth ratio of 2.34 and a beta of 1.11.

DICK’S Sporting Goods (NYSE:DKS – Get Free Report) last announced its quarterly earnings data on Tuesday, August 25th. The sporting goods retailer reported $3.53 earnings per share for the quarter, missing analysts’ consensus estimates of $3.74 by ($0.21). DICK’S Sporting Goods had a return on equity of 19.21% and a net margin of 3.97%.The business had revenue of $5.59 billion during the quarter, compared to analysts’ expectations of $5.64 billion. During the same quarter last year, the company posted $4.38 EPS. DICK’S Sporting Goods’s revenue for the quarter was up 53.2% compared to the same quarter last year. DICK’S Sporting Goods has set its FY 2026 guidance at 11.000-12.000 EPS. As a group, sell-side analysts expect that DICK’S Sporting Goods will post 11.7 EPS for the current fiscal year.

DICK’S Sporting Goods Dividend Announcement

The business also recently announced a quarterly dividend, which will be paid on Friday, September 25th. Investors of record on Friday, September 11th will be issued a $1.25 dividend. The ex-dividend date is Friday, September 11th. This represents a $5.00 annualized dividend and a yield of 4.1%. DICK’S Sporting Goods’s dividend payout ratio (DPR) is currently 53.71%.

Insider Activity at DICK’S Sporting Goods

In related news, Director Robert Eddy bought 4,000 shares of the firm’s stock in a transaction on Wednesday, August 26th. The stock was acquired at an average cost of $128.69 per share, for a total transaction of $514,760.00. Following the purchase, the director owned 10,886 shares in the company, valued at approximately $1,400,919.34. This represents a 58.09% increase in their ownership of the stock. The acquisition was disclosed in a filing with the Securities & Exchange Commission, which is accessible through this link. Also, Director Mark Barrenechea purchased 17,000 shares of the stock in a transaction dated Thursday, August 27th. The shares were purchased at an average cost of $130.72 per share, for a total transaction of $2,222,240.00. Following the completion of the acquisition, the director directly owned 25,977 shares in the company, valued at approximately $3,395,713.44. This trade represents a 189.37% increase in their ownership of the stock. Additional details regarding this purchase are available in the official SEC disclosure. In the last 90 days, insiders acquired 29,563 shares of company stock worth $3,843,882. Company insiders own 28.91% of the company’s stock.

Institutional Inflows and Outflows

A number of institutional investors have recently bought and sold shares of the company. BlackRock Inc. bought a new stake in shares of DICK’S Sporting Goods during the 2nd quarter valued at about $1,501,321,000. Bank of America Corp DE bought a new position in shares of DICK’S Sporting Goods in the 2nd quarter worth approximately $1,024,000,000. Darsana Capital Partners LP lifted its stake in shares of DICK’S Sporting Goods by 9.1% in the 2nd quarter. Darsana Capital Partners LP now owns 1,500,000 shares of the sporting goods retailer’s stock worth $340,215,000 after purchasing an additional 125,000 shares during the period. Geode Capital Management LLC lifted its stake in shares of DICK’S Sporting Goods by 1.3% in the 4th quarter. Geode Capital Management LLC now owns 1,226,792 shares of the sporting goods retailer’s stock worth $242,184,000 after purchasing an additional 16,051 shares during the period. Finally, Sachem Head Capital Management LP boosted its holdings in shares of DICK’S Sporting Goods by 21.0% in the fourth quarter. Sachem Head Capital Management LP now owns 1,220,000 shares of the sporting goods retailer’s stock worth $241,523,000 after buying an additional 211,400 shares during the last quarter. Institutional investors own 89.83% of the company’s stock.

DICK’S Sporting Goods News Summary

Here are the key news stories impacting DICK’S Sporting Goods this week:

Positive Sentiment: DICK’S experiential retail strategy remains a potential long-term strength. Formats such as House of Sport could help differentiate the company from online competitors and support store portfolio growth, although the Foot Locker acquisition currently obscures underlying profitability. DICK’S Sporting Goods’ 2026 Outlook: Store Portfolio Growth Driven by Experiential Formats
Neutral Sentiment: Robert W. Baird downgraded DICK’S from “Outperform” to “Neutral,” signaling less confidence in near-term upside but not necessarily a bearish long-term view. DICK’S Sporting Goods Rating Lowered to Neutral at Robert W. Baird
Negative Sentiment: Several law firms publicized a securities class action covering investors who acquired DKS shares from September 8, 2025, through August 24, 2026. The firms allege that DICK’S did not adequately disclose inventory and promotional pressures in athletic footwear, including risks connected with Foot Locker. The lead-plaintiff deadline is November 3, 2026. The allegations have not been proven, but the litigation adds reputational, legal and potential financial risk. Kaplan Fox Announces Securities Class Action Against DICK’S Sporting Goods
Negative Sentiment: The lawsuit and related coverage are undermining the investment narrative for the Foot Locker deal, raising concerns that promotional activity, inventory exposure and integration challenges could weigh on margins and earnings. This helps explain the recent decline in DKS shares and heightened trading activity. Why DICK’S Is Down After Foot Locker Deal Fraud Suit

About DICK’S Sporting Goods

(Get Free Report)

DICK’S Sporting Goods, Inc is a leading American sporting goods retailer that sells athletic equipment, apparel, footwear and accessories for a broad range of sports and outdoor activities. Its merchandise includes products for fitness, team sports, golf, running, hunting, fishing and camping, as well as casual and performance-oriented clothing and footwear.

The company operates through its DICK’S Sporting Goods stores and e-commerce platform, along with specialty and concept businesses including Golf Galaxy, Public Lands and House of Sport locations.