Simply Good Foods (NASDAQ:SMPL) Shares Up 5% – Still a Buy?

Posted by Geri Gentry on Sep 16th, 2026

The Simply Good Foods Company (NASDAQ:SMPL – Get Free Report) shares rose 5% on Wednesday . The stock traded as high as $10.35 and last traded at $10.3250. Approximately 944,343 shares were traded during mid-day trading, a decline of 62% from the average session volume of 2,479,377 shares. The stock had previously closed at $9.83.

Trending Headlines about Simply Good Foods

Here are the key news stories impacting Simply Good Foods this week:

Neutral Sentiment: Several law firms, including Kaplan Fox, Levi & Korsinsky, and others, are soliciting investors who purchased SMPL shares between October 24, 2024, and April 8, 2026. The announcements largely repeat the same allegations and do not represent a finding of wrongdoing by the company. Kaplan Fox class-action announcement
Negative Sentiment: The lawsuits allege that Simply Good Foods made misleading disclosures about the integration of OWYN, a roughly $280 million acquisition. The complaints claim the company characterized integration as progressing as planned while operational problems were already developing. Levi & Korsinsky SMPL lawsuit announcement
Negative Sentiment: Investor notices point to an approximately $187 million impairment charge disclosed in April 2026 and a decline in SMPL shares from above $40 to below $11. The allegations center on whether the company should have disclosed the acquisition’s deteriorating performance earlier. Kahn Swick & Foti investor notice
Negative Sentiment: The legal campaign adds potential litigation costs, management distraction, and reputational risk at a time when SMPL is already reporting weaker year-over-year revenue and negative net income. The October 13 lead-plaintiff deadline could keep litigation headlines in focus in the near term.

Analysts Set New Price Targets

SMPL has been the topic of a number of research analyst reports. Zacks Research raised shares of Simply Good Foods from a “strong sell” rating to a “hold” rating in a research report on Monday, June 8th. Weiss Ratings reaffirmed a “sell (d)” rating on shares of Simply Good Foods in a research report on Thursday, June 18th. TD Cowen dropped their price target on Simply Good Foods from $13.00 to $11.00 and set a “hold” rating on the stock in a research note on Wednesday, August 26th. Jefferies Financial Group set a $15.00 price target on Simply Good Foods in a research note on Wednesday, August 26th. Finally, Truist Financial set a $11.00 price target on Simply Good Foods in a report on Wednesday, August 26th. Three research analysts have rated the stock with a Buy rating, nine have assigned a Hold rating and one has given a Sell rating to the company. According to data from MarketBeat, the company presently has an average rating of “Hold” and an average price target of $14.45.

Read Our Latest Research Report on Simply Good Foods

Simply Good Foods Stock Up 3.7%

The firm has a market cap of $901.85 million, a P/E ratio of -4.71 and a beta of 0.17. The stock’s 50 day simple moving average is $11.08 and its 200 day simple moving average is $12.41. The company has a debt-to-equity ratio of 0.28, a quick ratio of 3.10 and a current ratio of 4.80.

Simply Good Foods (NASDAQ:SMPL – Get Free Report) last posted its earnings results on Thursday, July 9th. The financial services provider reported $0.42 earnings per share for the quarter, topping analysts’ consensus estimates of $0.35 by $0.07. Simply Good Foods had a negative net margin of 14.28% and a positive return on equity of 9.34%. The company had revenue of $356.98 million for the quarter, compared to analyst estimates of $332.99 million. During the same quarter in the prior year, the business posted $0.51 EPS. The firm’s revenue was down 6.3% compared to the same quarter last year. Research analysts anticipate that The Simply Good Foods Company will post 1.54 EPS for the current year.

Institutional Trading of Simply Good Foods

Institutional investors and hedge funds have recently modified their holdings of the stock. Hantz Financial Services Inc. boosted its position in Simply Good Foods by 82.3% in the fourth quarter. Hantz Financial Services Inc. now owns 1,787 shares of the financial services provider’s stock worth $36,000 after purchasing an additional 807 shares during the last quarter. Public Employees Retirement System of Ohio purchased a new stake in shares of Simply Good Foods during the 2nd quarter valued at $30,000. Leonteq Securities AG raised its stake in shares of Simply Good Foods by 96.2% during the 1st quarter. Leonteq Securities AG now owns 2,309 shares of the financial services provider’s stock worth $33,000 after purchasing an additional 1,132 shares during the period. EverSource Wealth Advisors LLC raised its stake in shares of Simply Good Foods by 244.3% during the 1st quarter. EverSource Wealth Advisors LLC now owns 2,995 shares of the financial services provider’s stock worth $43,000 after purchasing an additional 2,125 shares during the period. Finally, TD Private Client Wealth LLC bought a new stake in shares of Simply Good Foods during the 4th quarter worth $62,000. 88.45% of the stock is owned by hedge funds and other institutional investors.

About Simply Good Foods

(Get Free Report)

Simply Good Foods Co (NASDAQ:SMPL) is a consumer packaged food company focused on nutrition-focused snacks and beverages. Its portfolio is built around products that support low-carbohydrate, high-protein and better-for-you eating preferences.

The company’s principal brands include Atkins, which offers nutrition bars, shakes, frozen meals, confectionery products and other low-carbohydrate foods, and Quest, which markets protein bars, cookies, chips, snacks, powders and ready-to-drink beverages.