Viking (NYSE:VIK – Get Free Report) and DraftKings (NASDAQ:DKNG – Get Free Report) are both large-cap consumer discretionary companies, but which is the superior investment? We will compare the two businesses based on the strength of their risk, valuation, analyst recommendations, profitability, earnings, dividends and institutional ownership.
Institutional and Insider Ownership
98.8% of Viking shares are held by institutional investors. Comparatively, 37.7% of DraftKings shares are held by institutional investors. 47.2% of DraftKings shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.
Analyst Recommendations
This is a summary of current ratings for Viking and DraftKings, as provided by MarketBeat.com.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Viking | 1 | 2 | 16 | 0 | 2.79 |
| DraftKings | 2 | 8 | 30 | 1 | 2.73 |
Earnings & Valuation
This table compares Viking and DraftKings”s revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Viking | $6.50 billion | 5.93 | $1.15 billion | $3.01 | 28.72 |
| DraftKings | $6.22 billion | 1.98 | $3.71 million | ($0.38) | -65.39 |
Viking has higher revenue and earnings than DraftKings. DraftKings is trading at a lower price-to-earnings ratio than Viking, indicating that it is currently the more affordable of the two stocks.
Profitability
This table compares Viking and DraftKings’ net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Viking | 19.33% | 117.98% | 10.80% |
| DraftKings | -2.68% | -11.26% | -1.61% |
Risk & Volatility
Viking has a beta of 1.41, suggesting that its stock price is 41% more volatile than the S&P 500. Comparatively, DraftKings has a beta of 1.63, suggesting that its stock price is 63% more volatile than the S&P 500.
Summary
Viking beats DraftKings on 10 of the 15 factors compared between the two stocks.
About Viking
Viking Holdings Ltd engages in the passenger shipping and other forms of passenger transport in North America, the United Kingdom, and internationally. It operates through River and Ocean segments. The company also operates as a tour entrepreneur for passengers and related activities in tourism. As of December 31, 2023, it operated a fleet of 92 ships, including 81 river vessels comprising 58 Longships, 10 smaller classes based on the Longship design, 11 other river vessels, and 1 river vessel charter and the Viking Mississippi; 9 ocean ships; and 2 expedition ships. The company was founded in 1997 and is based in Pembroke, Bermuda.
About DraftKings
DraftKings Inc. operates as a digital sports entertainment and gaming company in the United States and internationally. It provides online sports betting and casino, daily fantasy sports, media, and other consumer products, as well as retails sportsbooks. The company also engages in the design and development of sports betting and casino gaming software for online and retail sportsbooks, and iGaming operators. In addition, it offers DraftKings marketplace, a digital collectibles ecosystem designed for mainstream accessibility that offers curated NFT drops and supports secondary-market transactions. The company is headquartered in Boston, Massachusetts.
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