Apple (NASDAQ:AAPL – Get Free Report) had its price target hoisted by stock analysts at Phillip Securities from $290.00 to $300.00 in a research note issued to investors on Monday. The firm presently has a “neutral” rating on the iPhone maker’s stock. Phillip Securities’ price target indicates a potential downside of 9.93% from the company’s current price.
AAPL has been the topic of a number of other research reports. KGI Securities lowered shares of Apple from an “outperform” rating to a “hold” rating and set a $315.00 target price on the stock. in a research note on Monday, June 22nd. Seaport Research Partners downgraded shares of Apple from a “buy” rating to a “neutral” rating in a research note on Monday, August 17th. Maxim Group reissued a “buy” rating and issued a $350.00 price target (up from $310.00) on shares of Apple in a research note on Tuesday, June 9th. Evercore restated an “outperform” rating on shares of Apple in a report on Monday. Finally, Wells Fargo & Company reaffirmed an “overweight” rating and set a $350.00 price objective (up from $310.00) on shares of Apple in a research report on Friday, July 31st. One equities research analyst has rated the stock with a Strong Buy rating, twenty-five have issued a Buy rating, fourteen have assigned a Hold rating and two have given a Sell rating to the company. According to data from MarketBeat, the stock currently has an average rating of “Moderate Buy” and an average price target of $338.80.
Read Our Latest Stock Analysis on AAPL
Apple Trading Up 0.2%
Apple (NASDAQ:AAPL – Get Free Report) last released its quarterly earnings results on Thursday, July 30th. The iPhone maker reported $2.02 earnings per share for the quarter, beating the consensus estimate of $1.89 by $0.13. The business had revenue of $109.42 billion for the quarter, compared to analysts’ expectations of $109.04 billion. Apple had a net margin of 27.62% and a return on equity of 135.46%. The firm’s revenue for the quarter was up 16.4% compared to the same quarter last year. During the same quarter in the previous year, the business posted $1.57 earnings per share. As a group, equities analysts expect that Apple will post 8.74 EPS for the current fiscal year.
Insider Activity
In related news, SVP Jennifer Newstead sold 1,439 shares of the business’s stock in a transaction dated Tuesday, September 1st. The shares were sold at an average price of $317.01, for a total transaction of $456,177.39. Following the sale, the senior vice president owned 35,790 shares of the company’s stock, valued at $11,345,787.90. The trade was a 3.87% decrease in their ownership of the stock. The transaction was disclosed in a legal filing with the SEC, which is available at this link. Also, insider Ben Borders sold 116 shares of the company’s stock in a transaction dated Tuesday, June 16th. The stock was sold at an average price of $295.14, for a total transaction of $34,236.24. Following the completion of the sale, the insider owned 38,713 shares in the company, valued at approximately $11,425,754.82. This trade represents a 0.30% decrease in their position. The SEC filing for this sale provides additional information. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Over the last quarter, insiders sold 7,310 shares of company stock valued at $2,279,378. 0.06% of the stock is owned by company insiders.
Institutional Trading of Apple
A number of hedge funds have recently made changes to their positions in the stock. Revere Asset Management Inc raised its holdings in Apple by 5.1% in the second quarter. Revere Asset Management Inc now owns 1,443 shares of the iPhone maker’s stock worth $418,000 after buying an additional 70 shares during the last quarter. Bullseye Investment Management LLC purchased a new stake in shares of Apple during the second quarter valued at approximately $284,000. Talon Private Wealth LLC grew its holdings in shares of Apple by 11.5% during the second quarter. Talon Private Wealth LLC now owns 24,561 shares of the iPhone maker’s stock valued at $7,107,000 after buying an additional 2,543 shares during the last quarter. Marathon Wealth Advisors LLC increased its position in shares of Apple by 0.3% during the second quarter. Marathon Wealth Advisors LLC now owns 39,328 shares of the iPhone maker’s stock valued at $11,380,000 after acquiring an additional 115 shares in the last quarter. Finally, Miramontes Capital LLC increased its position in shares of Apple by 0.9% during the second quarter. Miramontes Capital LLC now owns 93,662 shares of the iPhone maker’s stock valued at $27,102,000 after acquiring an additional 805 shares in the last quarter. 67.73% of the stock is owned by institutional investors.
Key Headlines Impacting Apple
Here are the key news stories impacting Apple this week:
- Positive Sentiment: Analysts remain bullish on the iPhone cycle. Bank of America reaffirmed its Buy rating and $370 price target, citing encouraging iPhone 18 trends and potential artificial-intelligence upside. JPMorgan also maintained a Buy rating, pointing to the longer-term opportunity from the iPhone 18 cycle and foldable Duo. Apple Buy Rating Reaffirmed
- Positive Sentiment: The iPhone Duo is fueling growth expectations. Analysts and industry observers believe Apple’s first foldable iPhone could expand the premium smartphone market, strengthen the product cycle and create a new source of revenue and earnings growth. Can New iPhone Duo Power Apple’s Stock Higher?
- Positive Sentiment: Apple’s antitrust exposure has eased. Elon Musk’s X Corp. and SpaceXAI moved to resolve or dismiss their antitrust claims against Apple related to its ChatGPT integration, reducing one legal overhang, although related claims against OpenAI continue. Musk’s X Corp and SpaceXAI Resolve Antitrust Lawsuit
- Neutral Sentiment: iPhone 18 Pro pre-orders are sending mixed signals. Delivery estimates are generally shorter than during last year’s iPhone 17 launch, which could indicate softer demand, but may also reflect supply improvements or customers waiting for the iPhone Duo. Apple iPhone 18 Pro Pre-orders Point to Mixed Demand Signals
- Neutral Sentiment: Apple released iOS 27 with a redesigned Siri. The update expands Apple’s AI capabilities, but the initial waitlist and support for existing devices could limit near-term iPhone replacement demand. Apple Releases Redesigned Siri AI
- Negative Sentiment: Valuation and cost risks remain. With Apple trading near its 52-week high at a premium earnings multiple, investors may demand strong Duo adoption. Reports of sharply higher memory prices could pressure hardware margins or force price increases, while OpenAI’s acquisition of an AI-camera startup founded by former Apple employees highlights intensifying competition in AI-enabled devices. Apple CEO Warns of Memory Price Crisis
About Apple
Apple Inc is a technology company that designs, develops and markets consumer electronics, software and digital services. Its principal products include the iPhone, Mac computers, iPad tablets, Apple Watch, AirPods and other accessories. The company also develops operating systems and applications that support its hardware products.
Apple’s services business includes the App Store, Apple Music, Apple TV, Apple Arcade, Apple Fitness+, Apple News+, Apple Pay and iCloud. These services provide digital content, payments, cloud storage and subscription offerings across the company’s ecosystem of devices.
Founded in 1976, Apple is headquartered in Cupertino, California, and serves consumers, businesses, educational institutions and government customers worldwide.
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