Insider Selling: e.l.f. Beauty (NYSE:ELF) SVP Sells $22,000.00 in Stock

Posted by Stanley Muller on Sep 12th, 2026

e.l.f. Beauty (NYSE:ELF – Get Free Report) SVP Joshua Franks sold 200 shares of the business’s stock in a transaction that occurred on Tuesday, September 8th. The shares were sold at an average price of $110.00, for a total value of $22,000.00. Following the completion of the sale, the senior vice president owned 135,297 shares of the company’s stock, valued at approximately $14,882,670. This trade represents a 0.15% decrease in their ownership of the stock. The sale was disclosed in a document filed with the SEC, which can be accessed through the SEC website.

Joshua Allen Franks also recently made the following trade(s):

On Tuesday, September 1st, Joshua Franks sold 5,512 shares of e.l.f. Beauty stock. The stock was sold at an average price of $110.00, for a total value of $606,320.00.
On Wednesday, August 19th, Joshua Franks sold 5,718 shares of e.l.f. Beauty stock. The stock was sold at an average price of $100.00, for a total value of $571,800.00.

e.l.f. Beauty Price Performance

Shares of NYSE ELF opened at $96.85 on Friday. The business has a fifty day moving average price of $90.57 and a two-hundred day moving average price of $74.55. The stock has a market capitalization of $5.72 billion, a PE ratio of 96.85, a P/E/G ratio of 2.97 and a beta of 1.60. The company has a debt-to-equity ratio of 0.69, a current ratio of 2.55 and a quick ratio of 1.82. e.l.f. Beauty has a fifty-two week low of $48.82 and a fifty-two week high of $150.99.

e.l.f. Beauty (NYSE:ELF – Get Free Report) last released its earnings results on Wednesday, August 5th. The company reported $1.75 earnings per share (EPS) for the quarter, topping the consensus estimate of $0.71 by $1.04. The company had revenue of $479.37 million for the quarter, compared to analyst estimates of $431.20 million. e.l.f. Beauty had a return on equity of 14.07% and a net margin of 3.38%.e.l.f. Beauty’s quarterly revenue was up 35.5% on a year-over-year basis. During the same period in the prior year, the firm posted $0.89 EPS. e.l.f. Beauty has set its FY 2027 guidance at 3.500-3.550 EPS. As a group, equities analysts predict that e.l.f. Beauty will post 2.64 earnings per share for the current fiscal year.

Institutional Inflows and Outflows

A number of large investors have recently modified their holdings of ELF. Northwestern Mutual Wealth Management Co. raised its position in e.l.f. Beauty by 58.5% during the 2nd quarter. Northwestern Mutual Wealth Management Co. now owns 317 shares of the company’s stock worth $39,000 after purchasing an additional 117 shares during the last quarter. Greenwood Capital Associates LLC grew its position in shares of e.l.f. Beauty by 2.4% in the 2nd quarter. Greenwood Capital Associates LLC now owns 5,436 shares of the company’s stock valued at $402,000 after buying an additional 125 shares during the last quarter. EverSource Wealth Advisors LLC increased its stake in shares of e.l.f. Beauty by 97.0% in the second quarter. EverSource Wealth Advisors LLC now owns 260 shares of the company’s stock valued at $32,000 after buying an additional 128 shares during the period. Public Employees Retirement System of Ohio increased its stake in shares of e.l.f. Beauty by 0.8% in the third quarter. Public Employees Retirement System of Ohio now owns 17,246 shares of the company’s stock valued at $2,285,000 after buying an additional 144 shares during the period. Finally, California State Teachers Retirement System raised its position in shares of e.l.f. Beauty by 0.3% during the second quarter. California State Teachers Retirement System now owns 52,055 shares of the company’s stock worth $6,478,000 after acquiring an additional 152 shares during the last quarter. 92.44% of the stock is currently owned by institutional investors.

Analyst Ratings Changes

A number of brokerages recently issued reports on ELF. JPMorgan Chase & Co. decreased their price objective on shares of e.l.f. Beauty from $111.00 to $106.00 and set an “overweight” rating on the stock in a research note on Wednesday, August 19th. Deutsche Bank Aktiengesellschaft reaffirmed a “hold” rating and issued a $64.00 target price on shares of e.l.f. Beauty in a report on Tuesday, June 16th. Citigroup lifted their price target on e.l.f. Beauty from $87.00 to $92.00 and gave the company a “buy” rating in a research note on Tuesday, July 14th. B. Riley Financial boosted their price target on e.l.f. Beauty from $70.00 to $100.00 and gave the stock a “buy” rating in a report on Thursday, August 6th. Finally, Jefferies Financial Group raised their price objective on e.l.f. Beauty from $72.00 to $100.00 and gave the company a “buy” rating in a research note on Tuesday, July 28th. Two research analysts have rated the stock with a Strong Buy rating, ten have assigned a Buy rating, five have issued a Hold rating and one has issued a Sell rating to the company’s stock. Based on data from MarketBeat, the company currently has a consensus rating of “Moderate Buy” and a consensus target price of $92.12.

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About e.l.f. Beauty

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e.l.f. Beauty, Inc develops, markets and sells cosmetics, skin care and beauty products. Its portfolio includes e.l.f. Cosmetics, which offers makeup, skin care, tools and accessories, as well as brands such as Naturium, W3LL PEOPLE and Keys Soulcare. The company positions its products as accessible and affordable alternatives across a range of beauty categories.

Founded in 2004, e.l.f. Beauty distributes its products through mass retailers, specialty beauty stores, direct-to-consumer websites and other digital channels.