Truepoint Inc. Increases Holdings in Apple Inc. $AAPL

Posted by Brian Himes on Sep 11th, 2026

Truepoint Inc. grew its position in shares of Apple Inc. (NASDAQ:AAPL – Free Report) by 10.9% during the 2nd quarter, according to its most recent 13F filing with the Securities and Exchange Commission (SEC). The firm owned 24,406 shares of the iPhone maker’s stock after buying an additional 2,407 shares during the quarter. Apple accounts for approximately 0.1% of Truepoint Inc.’s holdings, making the stock its 13th largest position. Truepoint Inc.’s holdings in Apple were worth $7,062,000 at the end of the most recent reporting period.

A number of other institutional investors and hedge funds have also recently modified their holdings of AAPL. Rainier Family Wealth Inc. lifted its position in shares of Apple by 14.1% in the first quarter. Rainier Family Wealth Inc. now owns 24,386 shares of the iPhone maker’s stock worth $6,189,000 after buying an additional 3,014 shares in the last quarter. Eaton Cambridge Inc. grew its holdings in Apple by 21.3% during the 1st quarter. Eaton Cambridge Inc. now owns 13,968 shares of the iPhone maker’s stock valued at $3,545,000 after buying an additional 2,450 shares in the last quarter. Torren Management LLC bought a new stake in Apple in the 4th quarter worth approximately $1,178,000. Summit Wealth Partners LLC increased its stake in Apple by 108.3% in the 1st quarter. Summit Wealth Partners LLC now owns 34,989 shares of the iPhone maker’s stock worth $8,880,000 after acquiring an additional 18,188 shares during the last quarter. Finally, Davis R M Inc. raised its holdings in shares of Apple by 2.1% during the 1st quarter. Davis R M Inc. now owns 1,151,352 shares of the iPhone maker’s stock worth $292,202,000 after acquiring an additional 23,162 shares in the last quarter. 67.73% of the stock is currently owned by hedge funds and other institutional investors.

Wall Street Analysts Forecast Growth

AAPL has been the subject of a number of research reports. HSBC reiterated a “buy” rating and set a $366.00 target price on shares of Apple in a research report on Tuesday. KGI Securities downgraded shares of Apple from an “outperform” rating to a “hold” rating and set a $315.00 price target on the stock. in a research note on Monday, June 22nd. The Goldman Sachs Group started coverage on shares of Apple in a research report on Monday, August 17th. They set a “buy” rating for the company. Evercore reissued an “outperform” rating on shares of Apple in a research note on Tuesday, August 25th. Finally, Wedbush restated an “outperform” rating and issued a $400.00 target price on shares of Apple in a report on Friday, June 5th. One equities research analyst has rated the stock with a Strong Buy rating, twenty-two have given a Buy rating, twelve have issued a Hold rating and four have given a Sell rating to the stock. According to MarketBeat.com, Apple presently has an average rating of “Moderate Buy” and a consensus price target of $334.91.

Check Out Our Latest Analysis on AAPL

Key Apple News

Here are the key news stories impacting Apple this week:

Positive Sentiment: iPhone Duo creates a potential new growth cycle. Apple unveiled its first foldable smartphone, the $1,999 iPhone Duo, which is scheduled to reach stores October 23. Analysts believe the device could stimulate upgrades, expand ecosystem engagement and add a significant premium-revenue stream. Some bullish estimates suggest foldables could eventually represent 10% to 20% of iPhone revenue. How Wall Street viewed Apple’s foldable iPhone
Positive Sentiment: Investors viewed the launch as evidence of renewed hardware innovation under CEO John Ternus. Alongside the Duo, Apple introduced the iPhone 18 Pro models, new Apple Watches, AirPods 5 and expanded Siri AI features. TD Cowen maintained a Buy rating with a $400 price target, while Citi and other analysts also remained constructive. TD Cowen reiterates Buy rating
Positive Sentiment: Carrier promotions may improve affordability. T-Mobile, AT&T and Verizon are introducing installment and trade-in offers for the expensive Duo, potentially reducing sticker-price resistance without triggering an industrywide price war. Wireless carrier promotions
Neutral Sentiment: Wall Street remains divided. Bank of America kept its Buy rating but reduced its price target to $370, citing an earnings tradeoff, while Rosenblatt retained a $303 Neutral target. The key questions are demand, supply constraints and whether premium pricing offsets higher component costs.
Negative Sentiment: Margin pressure is a major risk. Apple raised iPhone Pro prices by $100, but memory and other component costs are rising rapidly. Analysts warn that the price increases may not fully protect profitability, particularly during the initial foldable launch period.
Negative Sentiment: China presents a tougher competitive backdrop. Apple’s new CEO faces stronger local rivals, including Huawei, and uncertainty over whether the Duo can regain momentum in China. The broader market also faced pressure from surging oil prices and Treasury yields, increasing the risk of multiple compression.
Negative Sentiment: Insider selling adds a modest cautionary signal. SVP Jennifer Newstead sold 1,438 shares for approximately $456,000, reducing her direct ownership by about 4%, though she continues to hold a substantial position.

Insider Activity

In other news, insider Ben Borders sold 116 shares of the firm’s stock in a transaction dated Tuesday, June 16th. The shares were sold at an average price of $295.14, for a total value of $34,236.24. Following the completion of the sale, the insider owned 38,713 shares in the company, valued at approximately $11,425,754.82. This trade represents a 0.30% decrease in their position. The transaction was disclosed in a legal filing with the Securities & Exchange Commission, which can be accessed through the SEC website. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Also, SVP Jennifer Newstead sold 1,438 shares of Apple stock in a transaction dated Tuesday, September 8th. The stock was sold at an average price of $317.23, for a total transaction of $456,176.74. Following the transaction, the senior vice president directly owned 34,352 shares of the company’s stock, valued at approximately $10,897,484.96. This represents a 4.02% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. Insiders sold a total of 7,310 shares of company stock valued at $2,279,378 in the last 90 days. Company insiders own 0.06% of the company’s stock.

Apple Stock Performance

NASDAQ AAPL opened at $326.57 on Friday. The company has a market cap of $4.77 trillion, a P/E ratio of 37.45, a P/E/G ratio of 2.73 and a beta of 1.08. The company has a debt-to-equity ratio of 0.66, a quick ratio of 0.93 and a current ratio of 1.00. The business’s 50 day moving average price is $317.73 and its 200-day moving average price is $292.17. Apple Inc. has a fifty-two week low of $226.65 and a fifty-two week high of $344.57.

Apple (NASDAQ:AAPL – Get Free Report) last issued its quarterly earnings results on Thursday, July 30th. The iPhone maker reported $2.02 earnings per share (EPS) for the quarter, topping analysts’ consensus estimates of $1.89 by $0.13. The company had revenue of $109.42 billion during the quarter, compared to the consensus estimate of $109.04 billion. Apple had a return on equity of 135.46% and a net margin of 27.62%.Apple’s revenue was up 16.4% on a year-over-year basis. During the same period last year, the company earned $1.57 earnings per share. Sell-side analysts predict that Apple Inc. will post 8.74 earnings per share for the current year.

Apple Dividend Announcement

The company also recently announced a quarterly dividend, which was paid on Thursday, August 13th. Stockholders of record on Monday, August 10th were paid a $0.27 dividend. The ex-dividend date of this dividend was Monday, August 10th. This represents a $1.08 annualized dividend and a dividend yield of 0.3%. Apple’s dividend payout ratio is currently 12.39%.

Apple Profile

(Free Report)

Apple Inc is a technology company that designs, develops and markets consumer electronics, software and digital services. Its principal products include the iPhone, Mac computers, iPad tablets, Apple Watch, AirPods and other accessories. The company also develops operating systems and applications that support its hardware products.

Apple’s services business includes the App Store, Apple Music, Apple TV, Apple Arcade, Apple Fitness+, Apple News+, Apple Pay and iCloud. These services provide digital content, payments, cloud storage and subscription offerings across the company’s ecosystem of devices.

Founded in 1976, Apple is headquartered in Cupertino, California, and serves consumers, businesses, educational institutions and government customers worldwide.