Nextdoor (NYSE:NXDR – Get Free Report) and MediaAlpha (NYSE:MAX – Get Free Report) are both small-cap communication services companies, but which is the superior business? We will contrast the two businesses based on the strength of their risk, valuation, dividends, profitability, institutional ownership, earnings and analyst recommendations.
Earnings and Valuation
This table compares Nextdoor and MediaAlpha”s gross revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Nextdoor | $257.65 million | 3.30 | -$54.20 million | ($0.08) | -27.84 |
| MediaAlpha | $1.11 billion | 0.65 | $25.62 million | $1.62 | 7.24 |
Volatility and Risk
Nextdoor has a beta of 1.37, suggesting that its stock price is 37% more volatile than the S&P 500. Comparatively, MediaAlpha has a beta of 1.16, suggesting that its stock price is 16% more volatile than the S&P 500.
Profitability
This table compares Nextdoor and MediaAlpha’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Nextdoor | -11.08% | -6.16% | -5.45% |
| MediaAlpha | 7.94% | -301.42% | 28.23% |
Insider & Institutional Ownership
35.7% of Nextdoor shares are held by institutional investors. Comparatively, 64.4% of MediaAlpha shares are held by institutional investors. 33.5% of Nextdoor shares are held by company insiders. Comparatively, 14.6% of MediaAlpha shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth.
Analyst Ratings
This is a summary of recent recommendations and price targets for Nextdoor and MediaAlpha, as provided by MarketBeat.com.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Nextdoor | 1 | 2 | 1 | 0 | 2.00 |
| MediaAlpha | 0 | 5 | 3 | 1 | 2.56 |
Nextdoor currently has a consensus price target of $2.80, suggesting a potential upside of 25.73%. MediaAlpha has a consensus price target of $14.29, suggesting a potential upside of 21.82%. Given Nextdoor’s higher possible upside, equities research analysts clearly believe Nextdoor is more favorable than MediaAlpha.
Summary
MediaAlpha beats Nextdoor on 10 of the 15 factors compared between the two stocks.
About Nextdoor
Nextdoor Holdings, Inc. operates as the neighborhood network that connects neighbors, businesses, and public services in the United States and internationally. It enables small and mid-sized businesses, large brands, public agencies, and nonprofits to receive information, give and get help, and build connections. The company is headquartered in San Francisco, California.
About MediaAlpha
MediaAlpha, Inc., through its subsidiaries, operates an insurance customer acquisition platform in the United States. It optimizes customer acquisition in various verticals of property and casualty insurance, health insurance, and life insurance. The company was founded in 2014 and is headquartered in Los Angeles, California.
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