Sportradar Group (NASDAQ:SRAD – Get Free Report) and Lucky Strike Entertainment (NYSE:LUCK – Get Free Report) are both consumer discretionary companies, but which is the superior stock? We will contrast the two businesses based on the strength of their valuation, earnings, institutional ownership, profitability, risk, dividends and analyst recommendations.
Insider and Institutional Ownership
68.1% of Lucky Strike Entertainment shares are held by institutional investors. 85.0% of Sportradar Group shares are held by insiders. Comparatively, 84.2% of Lucky Strike Entertainment shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.
Valuation and Earnings
This table compares Sportradar Group and Lucky Strike Entertainment”s revenue, earnings per share (EPS) and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Sportradar Group | $1.46 billion | 2.65 | $113.50 million | $0.06 | 215.25 |
| Lucky Strike Entertainment | $1.25 billion | 0.62 | -$35.78 million | ($0.34) | -16.59 |
Sportradar Group has higher revenue and earnings than Lucky Strike Entertainment. Lucky Strike Entertainment is trading at a lower price-to-earnings ratio than Sportradar Group, indicating that it is currently the more affordable of the two stocks.
Analyst Recommendations
This is a summary of current ratings and recommmendations for Sportradar Group and Lucky Strike Entertainment, as reported by MarketBeat.com.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Sportradar Group | 1 | 8 | 10 | 2 | 2.62 |
| Lucky Strike Entertainment | 3 | 6 | 4 | 0 | 2.08 |
Sportradar Group currently has a consensus target price of $20.41, suggesting a potential upside of 58.05%. Lucky Strike Entertainment has a consensus target price of $8.39, suggesting a potential upside of 48.74%. Given Sportradar Group’s stronger consensus rating and higher possible upside, equities analysts clearly believe Sportradar Group is more favorable than Lucky Strike Entertainment.
Profitability
This table compares Sportradar Group and Lucky Strike Entertainment’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Sportradar Group | 1.23% | 1.89% | 0.65% |
| Lucky Strike Entertainment | -2.87% | N/A | -1.05% |
Volatility & Risk
Sportradar Group has a beta of 1.58, suggesting that its share price is 58% more volatile than the S&P 500. Comparatively, Lucky Strike Entertainment has a beta of 0.62, suggesting that its share price is 38% less volatile than the S&P 500.
Summary
Sportradar Group beats Lucky Strike Entertainment on 14 of the 15 factors compared between the two stocks.
About Sportradar Group
Sportradar Group AG, together with its subsidiaries, provides sports data services for the sports betting and media industries in the United Kingdom, the United States, Malta, Switzerland, and internationally. Its sports data services to the bookmaking under the Betradar brand name, and to the international media industry under the Sportradar Media Services brand name. The company offers mission-critical software, data, and content to sports leagues and federations, betting operators, and media companies. It also provides sports entertainment, gaming, and sports solutions, as well as live streaming solution for online, mobile, and retail sports betting. In addition, its software solutions address the entire sports betting value chain from traffic generation and advertising technology to the collection, processing, and extrapolation of data and odds, as well as to visualization solutions, risk management, and platform services. Sportradar Group AG was founded in 2001 and is headquartered in Sankt Gallen, Switzerland.
About Lucky Strike Entertainment
Lucky Strike Entertainment Corp. engages in operating bowling centers. It offers entertainment concepts with lounge seating, arcades, food and beverage offerings, and hosting and overseeing professional and non-professional bowling tournaments and related broadcasting. The company was founded by Thomas F. Shannon in 1997 and is headquartered in Mechanicsville, VA.
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