TripAdvisor (NASDAQ:TRIP) Hits New 52-Week Low – Time to Sell?

Posted by George Bondi on Sep 10th, 2026

TripAdvisor, Inc. (NASDAQ:TRIP – Get Free Report)’s share price reached a new 52-week low during mid-day trading on Tuesday . The company traded as low as $8.98 and last traded at $9.0850, with a volume of 560093 shares. The stock had previously closed at $9.32.

Analysts Set New Price Targets

Several research firms have commented on TRIP. BTIG Research downgraded shares of TripAdvisor from a “buy” rating to a “neutral” rating in a research note on Tuesday, July 21st. Cantor Fitzgerald decreased their target price on TripAdvisor from $10.00 to $9.00 and set an “underweight” rating for the company in a report on Friday, August 7th. UBS Group reduced their price target on TripAdvisor from $15.00 to $12.00 and set a “neutral” rating on the stock in a research report on Tuesday, August 11th. Wedbush boosted their price objective on TripAdvisor from $19.00 to $20.00 and gave the stock an “outperform” rating in a research report on Tuesday, June 16th. Finally, JPMorgan Chase & Co. reduced their target price on shares of TripAdvisor from $11.00 to $10.00 and set an “underweight” rating on the stock in a report on Friday, August 7th. Four research analysts have rated the stock with a Buy rating, six have assigned a Hold rating and five have issued a Sell rating to the company. According to MarketBeat.com, the stock currently has a consensus rating of “Reduce” and a consensus price target of $14.12.

Get Our Latest Stock Analysis on TRIP

TripAdvisor Price Performance

The stock’s 50-day moving average is $12.08 and its 200 day moving average is $11.33. The company has a debt-to-equity ratio of 1.28, a quick ratio of 1.56 and a current ratio of 1.56. The stock has a market capitalization of $1.03 billion, a PE ratio of 882.88, a P/E/G ratio of 3.38 and a beta of 0.83.

TripAdvisor (NASDAQ:TRIP – Get Free Report) last issued its quarterly earnings data on Thursday, August 6th. The travel company reported $0.35 earnings per share (EPS) for the quarter, missing the consensus estimate of $0.38 by ($0.03). TripAdvisor had a return on equity of 4.23% and a net margin of 0.28%.The firm had revenue of $385.30 million for the quarter, compared to analysts’ expectations of $506.27 million. During the same period in the previous year, the business posted $0.46 EPS. The business’s revenue for the quarter was down 7.2% compared to the same quarter last year. As a group, equities analysts expect that TripAdvisor, Inc. will post 0.36 earnings per share for the current year.

Insider Buying and Selling

In related news, CEO Almir Ambeskovic sold 8,000 shares of the company’s stock in a transaction on Wednesday, September 2nd. The shares were sold at an average price of $9.45, for a total value of $75,600.00. Following the completion of the sale, the chief executive officer owned 30,456 shares in the company, valued at $287,809.20. This represents a 20.80% decrease in their position. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which is available through the SEC website. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. 2.00% of the stock is currently owned by company insiders.

Institutional Inflows and Outflows

A number of institutional investors have recently bought and sold shares of the business. Persistent Asset Partners Ltd purchased a new position in TripAdvisor in the 2nd quarter valued at $2,172,000. K.J. Harrison & Partners Inc boosted its holdings in shares of TripAdvisor by 316.7% in the first quarter. K.J. Harrison & Partners Inc now owns 125,000 shares of the travel company’s stock valued at $1,332,000 after acquiring an additional 95,000 shares in the last quarter. U S Global Investors Inc. boosted its holdings in shares of TripAdvisor by 32.3% in the first quarter. U S Global Investors Inc. now owns 1,372,941 shares of the travel company’s stock valued at $14,636,000 after acquiring an additional 335,087 shares in the last quarter. Bank of America Corp DE increased its stake in shares of TripAdvisor by 15.6% during the first quarter. Bank of America Corp DE now owns 842,334 shares of the travel company’s stock worth $8,979,000 after acquiring an additional 113,843 shares during the period. Finally, Deutsche Bank AG acquired a new position in shares of TripAdvisor during the second quarter worth about $1,760,000. 98.99% of the stock is currently owned by institutional investors and hedge funds.

About TripAdvisor

(Get Free Report)

TripAdvisor (NASDAQ:TRIP) is a leading online travel company that operates a digital platform for travel information, reviews and booking services. The company’s flagship website and mobile apps allow users to access and contribute travel-related content—ranging from hotel and restaurant reviews to ratings for tours, attractions and vacation rentals—helping consumers plan and book trips around the world.

The core of TripAdvisor’s offering is its community-driven review system, which aggregates user-generated feedback alongside editorial content and professional photography.