NIKE (NYSE:NKE) Hits New 52-Week Low – Should You Sell?

Posted by Stanley Muller on Sep 10th, 2026

NIKE, Inc. (NYSE:NKE – Get Free Report)’s stock price reached a new 52-week low during trading on Tuesday . The stock traded as low as $37.94 and last traded at $37.9560, with a volume of 21677463 shares trading hands. The stock had previously closed at $38.40.

More NIKE News

Here are the key news stories impacting NIKE this week:

Positive Sentiment: Despite the negative sentiment, one analysis argues that NIKE’s underlying business is not broken, suggesting the company retains recovery potential if product innovation, brand momentum and execution improve. Nike: The Sentiment Is Bleak, But The Underlying Business Is Not Broken
Neutral Sentiment: NIKE shareholders rejected a climate-disclosure proposal backed by Norway’s sovereign wealth fund. The vote removes an immediate reporting requirement but could keep environmental-governance issues in focus for institutional investors. Nike shareholders reject climate proposal backed by Norway wealth fund
Negative Sentiment: Morgan Stanley issued a fresh bearish assessment, warning that NIKE’s more than 40% year-to-date decline may not be over because of persistent operating weakness. The imminent S&P 100 removal adds further reputational and potential passive-investment pressure. NKE Stock Is Down Over 40% This Year – Morgan Stanley Says The Pain May Not Be Over Yet
Negative Sentiment: NIKE is being removed from the S&P 100 after losing roughly 80% of its value from prior highs. The change highlights the company’s long-running structural challenges and may trigger index-related selling. Nike Gets Booted From S&P 100 After Losing 80% of Its Value
Negative Sentiment: BMO initiated coverage with an Underperform rating, citing a weak outlook for NIKE and lululemon amid shifting consumer preferences and intense competition. BMO Says Sell Nike Stock

Wall Street Analysts Forecast Growth

Several analysts recently issued reports on the company. Berenberg Bank set a $49.00 price target on NIKE and gave the stock a “hold” rating in a report on Friday, July 3rd. Bank of America lowered their price objective on NIKE from $55.00 to $47.00 and set a “neutral” rating for the company in a research note on Wednesday, July 1st. Royal Bank Of Canada reaffirmed a “sector perform” rating and issued a $45.00 target price on shares of NIKE in a research report on Tuesday, August 25th. Truist Financial set a $42.00 target price on NIKE and gave the company a “hold” rating in a research note on Wednesday, August 26th. Finally, Zacks Research raised shares of NIKE from a “strong sell” rating to a “hold” rating in a report on Wednesday, August 19th. One investment analyst has rated the stock with a Strong Buy rating, ten have assigned a Buy rating, twenty have given a Hold rating and six have assigned a Sell rating to the stock. Based on data from MarketBeat, the company has a consensus rating of “Hold” and a consensus target price of $50.12.

Check Out Our Latest Research Report on NKE

NIKE Stock Performance

The firm has a market capitalization of $54.36 billion, a price-to-earnings ratio of 17.53, a P/E/G ratio of 1.87 and a beta of 1.10. The company has a 50-day moving average price of $41.34 and a 200-day moving average price of $45.58. The company has a quick ratio of 1.36, a current ratio of 1.96 and a debt-to-equity ratio of 0.40.

NIKE (NYSE:NKE – Get Free Report) last posted its earnings results on Tuesday, June 30th. The footwear maker reported $0.20 EPS for the quarter, beating the consensus estimate of $0.11 by $0.09. The firm had revenue of $10.97 billion for the quarter, compared to analysts’ expectations of $10.85 billion. NIKE had a return on equity of 16.54% and a net margin of 6.70%.The firm’s revenue was down 1.1% compared to the same quarter last year. During the same period last year, the firm earned $0.14 EPS. As a group, equities research analysts forecast that NIKE, Inc. will post 1.74 earnings per share for the current year.

NIKE Dividend Announcement

The firm also recently declared a quarterly dividend, which will be paid on Thursday, October 1st. Stockholders of record on Tuesday, September 1st will be issued a dividend of $0.41 per share. This represents a $1.64 dividend on an annualized basis and a dividend yield of 4.5%. The ex-dividend date of this dividend is Tuesday, September 1st. NIKE’s dividend payout ratio (DPR) is 78.47%.

Insiders Place Their Bets

In related news, insider Amy Montagne sold 4,867 shares of the company’s stock in a transaction dated Friday, August 7th. The shares were sold at an average price of $42.05, for a total value of $204,657.35. Following the completion of the sale, the insider owned 57,436 shares of the company’s stock, valued at $2,415,183.80. This represents a 7.81% decrease in their ownership of the stock. The transaction was disclosed in a document filed with the SEC, which is available through the SEC website. Also, COO Venkatesh Alagirisamy sold 890 shares of the stock in a transaction dated Wednesday, August 5th. The shares were sold at an average price of $41.60, for a total transaction of $37,024.00. Following the completion of the transaction, the chief operating officer owned 74,820 shares of the company’s stock, valued at $3,112,512. This represents a 1.18% decrease in their position. The disclosure for this sale is available in the SEC filing. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Insiders sold a total of 26,142 shares of company stock valued at $1,169,380 over the last three months. 1.10% of the stock is currently owned by company insiders.

Institutional Investors Weigh In On NIKE

A number of institutional investors have recently added to or reduced their stakes in NKE. Westerkirk Capital Inc. grew its stake in shares of NIKE by 52.4% in the fourth quarter. Westerkirk Capital Inc. now owns 131,220 shares of the footwear maker’s stock worth $8,360,000 after acquiring an additional 45,100 shares during the last quarter. OMERS ADMINISTRATION Corp increased its holdings in NIKE by 77.9% in the 4th quarter. OMERS ADMINISTRATION Corp now owns 2,526,179 shares of the footwear maker’s stock valued at $160,943,000 after buying an additional 1,106,499 shares during the period. OneDigital Investment Advisors LLC increased its stake in NIKE by 32.8% in the second quarter. OneDigital Investment Advisors LLC now owns 244,296 shares of the footwear maker’s stock valued at $10,028,000 after acquiring an additional 60,375 shares during the period. Deutsche Bank AG raised its holdings in shares of NIKE by 8.0% in the 2nd quarter. Deutsche Bank AG now owns 3,566,634 shares of the footwear maker’s stock worth $146,410,000 after buying an additional 264,576 shares in the last quarter. Finally, Stoneridge Investment Partners LLC raised its stake in NIKE by 1,253.6% during the fourth quarter. Stoneridge Investment Partners LLC now owns 78,846 shares of the footwear maker’s stock worth $5,023,000 after acquiring an additional 73,021 shares in the last quarter. 64.25% of the stock is currently owned by institutional investors and hedge funds.

About NIKE

(Get Free Report)

NIKE, Inc is a global athletic footwear, apparel and equipment company headquartered near Beaverton, Oregon. The company designs, develops and markets products under the NIKE, Jordan and Converse brands, serving athletes and consumers across a broad range of sports and lifestyle categories.

NIKE’s offerings include athletic and casual footwear, sportswear, apparel, accessories and athletic equipment. The company distributes its products through company-owned retail stores, digital platforms, wholesale partners and independent distributors.