Insider Selling: Netflix (NASDAQ:NFLX) Director Sells $54,194.40 in Stock

Posted by Brian Himes on Sep 10th, 2026

Netflix, Inc. (NASDAQ:NFLX – Get Free Report) Director Richard Barton sold 720 shares of the business’s stock in a transaction dated Thursday, September 10th. The shares were sold at an average price of $75.27, for a total value of $54,194.40. Following the completion of the transaction, the director directly owned 2,460 shares of the company’s stock, valued at approximately $185,164.20. The trade was a 22.64% decrease in their ownership of the stock. The transaction was disclosed in a document filed with the SEC, which is available at this hyperlink. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan.

Netflix Stock Down 0.0%

Shares of NFLX traded down $0.02 on Thursday, hitting $76.01. The company’s stock had a trading volume of 19,971,907 shares, compared to its average volume of 27,098,822. The firm’s fifty day moving average price is $75.72 and its 200-day moving average price is $84.43. Netflix, Inc. has a fifty-two week low of $65.08 and a fifty-two week high of $125.34. The company has a quick ratio of 1.14, a current ratio of 1.14 and a debt-to-equity ratio of 0.39. The firm has a market capitalization of $316.50 billion, a price-to-earnings ratio of 23.93, a P/E/G ratio of 1.07 and a beta of 1.53.

Netflix (NASDAQ:NFLX – Get Free Report) last released its quarterly earnings results on Thursday, July 16th. The Internet television network reported $0.80 earnings per share for the quarter, beating the consensus estimate of $0.79 by $0.01. Netflix had a net margin of 28.22% and a return on equity of 40.02%. The company had revenue of $12.56 billion during the quarter, compared to analysts’ expectations of $12.58 billion. During the same quarter in the prior year, the company earned $0.72 earnings per share. The business’s quarterly revenue was up 13.4% compared to the same quarter last year. On average, equities research analysts expect that Netflix, Inc. will post 3.59 EPS for the current year.

Analyst Ratings Changes

A number of research analysts recently weighed in on the stock. Wells Fargo & Company set a $80.00 target price on shares of Netflix and gave the company an “equal weight” rating in a research report on Friday, July 17th. UBS Group cut their price objective on Netflix from $130.00 to $115.00 and set a “buy” rating for the company in a report on Friday, July 17th. Rothschild & Co Redburn lowered their price objective on shares of Netflix from $120.00 to $93.00 and set a “buy” rating on the stock in a research note on Tuesday, July 21st. Bank of America lowered their price target on Netflix from $125.00 to $105.00 and set a “buy” rating on the stock in a research report on Friday, July 17th. Finally, Guggenheim set a $75.00 target price on Netflix and gave the stock a “buy” rating in a research note on Friday, July 17th. Four equities research analysts have rated the stock with a Strong Buy rating, thirty-four have given a Buy rating, sixteen have given a Hold rating and one has issued a Sell rating to the stock. According to MarketBeat.com, the company currently has an average rating of “Moderate Buy” and an average target price of $96.65.

Check Out Our Latest Research Report on NFLX

Key Headlines Impacting Netflix

Here are the key news stories impacting Netflix this week:

Positive Sentiment: Bill Ackman’s Pershing Square reportedly established a sizable Netflix position after exiting its remaining Alphabet stake, providing a prominent investor vote of confidence in Netflix’s growth and advertising strategy. Bill Ackman’s Netflix investment
Positive Sentiment: Netflix is expanding the theatrical release strategy for six upcoming films and plans to report their box-office revenue, potentially creating an additional revenue stream and improving film economics. Netflix theatrical strategy
Positive Sentiment: A forecast that Netflix’s advertising business could exceed $6 billion in 2027 highlights significant monetization potential from its ad-supported tier. Netflix advertising forecast
Positive Sentiment: The international success of the South African film “The Polygamist” is supporting Netflix’s pipeline of local-language content and may strengthen engagement in overseas markets. The Polygamist success
Neutral Sentiment: Netflix’s revenue growth and operating margins have outperformed most major media competitors, but its shares have still fallen substantially over the past year; analysts say the stock may not yet be inexpensive. Netflix growth and valuation analysis
Neutral Sentiment: Reported short-interest data showed zero shares and a zero-day short ratio, an internally inconsistent figure that offers no meaningful signal about investor positioning.
Negative Sentiment: Florida sued Netflix, seeking billions in damages and alleging that the company misled families and improperly collected children’s data. The action raises potential legal costs, reputational risk and regulatory scrutiny. Florida lawsuit against Netflix
Negative Sentiment: Investor commentary cited a weak second-quarter outlook and consumer data suggesting Netflix’s demand growth is slowing relative to Warner Bros. Discovery and Disney. Netflix outlook concerns
Negative Sentiment: Canadian viewers broadly support requiring streamers to fund local content, signaling possible additional regulatory obligations and production costs in an important market. Canadian streaming regulation
Negative Sentiment: Director Richard Barton sold 720 shares under a pre-arranged Rule 10b5-1 plan. The transaction is relatively small but may add modestly to selling pressure. Netflix director stock sale

Institutional Trading of Netflix

A number of institutional investors and hedge funds have recently made changes to their positions in NFLX. Brighton Jones LLC grew its holdings in shares of Netflix by 5.0% during the 4th quarter. Brighton Jones LLC now owns 5,390 shares of the Internet television network’s stock valued at $4,804,000 after purchasing an additional 257 shares during the last quarter. Revolve Wealth Partners LLC grew its position in Netflix by 16.4% during the 4th quarter. Revolve Wealth Partners LLC now owns 1,023 shares of the Internet television network’s stock worth $912,000 after acquiring an additional 144 shares during the last quarter. Sivia Capital Partners LLC increased its holdings in Netflix by 21.2% in the 2nd quarter. Sivia Capital Partners LLC now owns 1,406 shares of the Internet television network’s stock worth $1,883,000 after purchasing an additional 246 shares in the last quarter. Strategic Investment Advisors MI raised its position in Netflix by 18.9% in the second quarter. Strategic Investment Advisors MI now owns 774 shares of the Internet television network’s stock valued at $1,036,000 after purchasing an additional 123 shares during the last quarter. Finally, Schnieders Capital Management LLC. grew its holdings in shares of Netflix by 12.1% during the second quarter. Schnieders Capital Management LLC. now owns 2,115 shares of the Internet television network’s stock worth $2,832,000 after purchasing an additional 228 shares during the last quarter. Institutional investors own 80.93% of the company’s stock.

About Netflix

(Get Free Report)

Netflix, Inc (NASDAQ:NFLX) is a global entertainment company that provides subscription-based streaming access to television series, films, documentaries and other video content. Its service includes Netflix-produced and licensed programming, with offerings that may vary by market. The company also provides an advertising-supported plan in selected countries and has expanded into mobile games and other interactive entertainment.

Netflix was founded in 1997 by Reed Hastings and Marc Randolph as a DVD-by-mail rental service in the United States.

Insider Buying and Selling by Quarter for Netflix (NASDAQ:NFLX)

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