Superior Group of Companies (NASDAQ:SGC – Get Free Report) and Wolverine World Wide (NYSE:WWW – Get Free Report) are both small-cap consumer discretionary companies, but which is the superior stock? We will contrast the two businesses based on the strength of their risk, earnings, dividends, analyst recommendations, institutional ownership, valuation and profitability.
Risk and Volatility
Superior Group of Companies has a beta of 1.45, indicating that its share price is 45% more volatile than the S&P 500. Comparatively, Wolverine World Wide has a beta of 1.72, indicating that its share price is 72% more volatile than the S&P 500.
Dividends
Superior Group of Companies pays an annual dividend of $0.56 per share and has a dividend yield of 4.4%. Wolverine World Wide pays an annual dividend of $0.40 per share and has a dividend yield of 1.9%. Superior Group of Companies pays out 101.8% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Wolverine World Wide pays out 31.0% of its earnings in the form of a dividend.
Analyst Ratings
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Superior Group of Companies | 0 | 1 | 1 | 0 | 2.50 |
| Wolverine World Wide | 0 | 6 | 5 | 0 | 2.45 |
Superior Group of Companies currently has a consensus target price of $18.00, indicating a potential upside of 41.40%. Wolverine World Wide has a consensus target price of $23.11, indicating a potential upside of 11.81%. Given Superior Group of Companies’ stronger consensus rating and higher possible upside, research analysts clearly believe Superior Group of Companies is more favorable than Wolverine World Wide.
Institutional and Insider Ownership
33.8% of Superior Group of Companies shares are owned by institutional investors. Comparatively, 90.2% of Wolverine World Wide shares are owned by institutional investors. 29.1% of Superior Group of Companies shares are owned by company insiders. Comparatively, 1.5% of Wolverine World Wide shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.
Profitability
This table compares Superior Group of Companies and Wolverine World Wide’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Superior Group of Companies | 1.44% | 5.29% | 2.47% |
| Wolverine World Wide | 5.55% | 28.50% | 7.23% |
Earnings & Valuation
This table compares Superior Group of Companies and Wolverine World Wide”s gross revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Superior Group of Companies | $566.18 million | 0.36 | $7.00 million | $0.55 | 23.15 |
| Wolverine World Wide | $1.87 billion | 0.91 | $95.80 million | $1.29 | 16.02 |
Wolverine World Wide has higher revenue and earnings than Superior Group of Companies. Wolverine World Wide is trading at a lower price-to-earnings ratio than Superior Group of Companies, indicating that it is currently the more affordable of the two stocks.
Summary
Wolverine World Wide beats Superior Group of Companies on 11 of the 16 factors compared between the two stocks.
About Superior Group of Companies
Superior Group of Companies, Inc. manufactures and sells apparel and accessories in the United States and internationally. It operates through three segments: Branded Products, Healthcare Apparel, and Contact Centers. The Branded Products segment produces and sells customized merchandising solutions, promotional products, and branded uniform to chain retailer, food service, entertainment, technology, transportation, and other industries under BAMKO and HPI brands. The Healthcare Apparel segment manufactures and sells healthcare apparel, such as scrubs, lab coats, protective apparel, and patient gowns under the Fashion Seal Healthcare, CID Resources and Wink, and Carhartt brand names. This segment sells healthcare service apparel to healthcare laundries, dealers, distributors, and physical and e-commerce retailers. The Contact Centers segment offers outsourced, nearshore business process outsourcing, and contact and call-center support services. The company was formerly known as Superior Uniform Group, Inc. and changed its name to Superior Group of Companies, Inc. in May 2018. Superior Group of Companies, Inc. was founded in 1920 and is headquartered in St. Petersburg, Florida.
About Wolverine World Wide
Wolverine World Wide, Inc. designs, manufactures, sources, markets, licenses, and distributes footwear, apparel, and accessories in the United States, Europe, the Middle East, Africa, the Asia Pacific, Canada and Latin America. It operates through Active Group and Work Group segments. The company offers casual footwear and apparel; performance outdoor and athletic footwear and apparel; kids' footwear; industrial work boots and apparel; and uniform shoes and boots. The company sources and markets a range of footwear and apparel styles, including shoes, boots and sandals under the Bates, Cat, Chaco, Harley-Davidson, Hush Puppies, Hytest, Merrell, Saucony, Sperry, Keds, Sweaty Betty, and Wolverine brands; and licenses under the Stride Rite brand. It also markets Merrell and Wolverine branded apparel and accessories, as well as licenses its brands for use on non-footwear products, including the Hush Puppies apparel, eyewear, watches, socks, handbags, and plush toys; and Wolverine branded eyewear and gloves. In addition, the company markets pigskin leather under the Wolverine Leather division; sourcing division provides consulting services related to product development, production control, quality assurance, materials procurement, compliance, and other service; and multi-brand direct-to-consumer division includes retail stores that sell footwear and apparel of its brand portfolio. Further, it sells its products to department stores, national chains, catalog and specialty retailers, independent retailers, uniform outlets, and mass merchant and government customers through retail stores, third-party licensees and distributors, and joint ventures; and operates brick and mortar retails stores, and e-commerce sites. Additionally, the company operates through a network of retail stores and e-commerce sites. Wolverine World Wide, Inc. was founded in 1883 and is headquartered in Rockford, Michigan.
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