Apple (NASDAQ:AAPL) Stock Price Down 1.2% – Should You Sell?

Posted by George Bondi on Sep 8th, 2026

Apple Inc. (NASDAQ:AAPL – Get Free Report) was down 1.2% on Tuesday . The company traded as low as $314.90 and last traded at $316.22. Approximately 34,929,725 shares were traded during mid-day trading, a decline of 30% from the average daily volume of 49,761,059 shares. The stock had previously closed at $319.97.

Trending Headlines about Apple

Here are the key news stories impacting Apple this week:

Positive Sentiment: Apple reportedly acquired Sonera Magnetics, a European developer of non-invasive sensors that measure neural signals. The technology could support future health, accessibility or human-computer-interface products, although financial terms and strategic details remain undisclosed. Apple Stock in Focus as It Buys Brain Sensor Startup Sonera Magnetics
Positive Sentiment: Analysts see significant upside from the expected foldable iPhone. Morgan Stanley estimates approximately 6.5 million units and about $14 billion of December-quarter revenue, while Bank of America maintains a Buy rating and a $380 price target. A starting price near $2,000 could lift average selling prices and margins if demand is strong. Apple’s Foldable iPhone Could Add $14 Billion
Positive Sentiment: Apple’s services pricing increases for Apple TV and Apple One should provide incremental recurring revenue, while Berkshire Hathaway’s continued large Apple position offers a supportive long-term investor signal. Apple Raises Apple TV and Apple One Prices
Neutral Sentiment: Wednesday’s “Surprise and Shine” event, led by new CEO John Ternus, is expected to feature the iPhone 18 Pro, a foldable iPhone Ultra, Apple Watch updates and possibly AirPods. The launch is a major product and leadership catalyst, but much of the news appears priced in. Apple to Make First Big Change to iPhones in Years
Negative Sentiment: AI data-center demand is diverting memory-chip capacity away from smartphones, potentially raising Apple’s bill of materials and pressuring iPhone margins. Apple’s dependence on suppliers makes the issue especially relevant during a major upgrade cycle. AI Diverts Memory From Phones
Negative Sentiment: Huawei and Xiaomi have introduced advanced foldables ahead of Apple’s event, raising competitive and China-market risks. Investors are also monitoring Apple’s perceived AI lag and possible child-safety or App Store regulatory liabilities. Apple’s Foldable iPhone Faces a China Problem

Analyst Upgrades and Downgrades

AAPL has been the subject of a number of research reports. Barclays reissued an “underweight” rating and set a $245.00 target price (down from $253.00) on shares of Apple in a research note on Friday, July 31st. China Renaissance cut Apple from a “buy” rating to a “hold” rating and set a $280.00 price target for the company. in a report on Tuesday, August 4th. Oppenheimer reiterated a “market perform” rating on shares of Apple in a research note on Friday, July 31st. DA Davidson reaffirmed a “neutral” rating and set a $270.00 price objective on shares of Apple in a research report on Wednesday, September 2nd. Finally, Needham & Company LLC reiterated a “hold” rating on shares of Apple in a research note on Tuesday. One research analyst has rated the stock with a Strong Buy rating, twenty-two have assigned a Buy rating, twelve have issued a Hold rating and four have assigned a Sell rating to the company’s stock. According to MarketBeat.com, the stock currently has a consensus rating of “Moderate Buy” and an average target price of $331.53.

Get Our Latest Analysis on Apple

Apple Stock Down 1.2%

The company has a quick ratio of 0.93, a current ratio of 1.00 and a debt-to-equity ratio of 0.66. The stock has a market capitalization of $4.61 trillion, a PE ratio of 36.26, a PEG ratio of 2.77 and a beta of 1.08. The firm’s fifty day moving average is $316.41 and its 200-day moving average is $290.98.

Apple (NASDAQ:AAPL – Get Free Report) last issued its earnings results on Thursday, July 30th. The iPhone maker reported $2.02 earnings per share (EPS) for the quarter, topping analysts’ consensus estimates of $1.89 by $0.13. Apple had a return on equity of 135.46% and a net margin of 27.62%.The business had revenue of $109.42 billion during the quarter, compared to the consensus estimate of $109.04 billion. During the same period in the prior year, the business posted $1.57 EPS. The company’s revenue for the quarter was up 16.4% on a year-over-year basis. On average, equities research analysts predict that Apple Inc. will post 8.74 earnings per share for the current year.

Apple Dividend Announcement

The business also recently announced a quarterly dividend, which was paid on Thursday, August 13th. Shareholders of record on Monday, August 10th were given a dividend of $0.27 per share. This represents a $1.08 annualized dividend and a dividend yield of 0.3%. The ex-dividend date was Monday, August 10th. Apple’s payout ratio is presently 12.39%.

Insider Transactions at Apple

In related news, insider Ben Borders sold 116 shares of the firm’s stock in a transaction dated Tuesday, June 16th. The shares were sold at an average price of $295.14, for a total value of $34,236.24. Following the completion of the sale, the insider owned 38,713 shares in the company, valued at $11,425,754.82. This trade represents a 0.30% decrease in their ownership of the stock. The sale was disclosed in a document filed with the Securities & Exchange Commission, which is available at this link. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Also, SVP Jennifer Newstead sold 1,439 shares of the company’s stock in a transaction that occurred on Tuesday, September 1st. The stock was sold at an average price of $317.01, for a total value of $456,177.39. Following the completion of the sale, the senior vice president owned 35,790 shares in the company, valued at approximately $11,345,787.90. This represents a 3.87% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. Insiders sold a total of 5,872 shares of company stock valued at $1,823,201 in the last quarter. Insiders own 0.06% of the company’s stock.

Hedge Funds Weigh In On Apple

A number of hedge funds and other institutional investors have recently added to or reduced their stakes in the business. Rainier Family Wealth Inc. grew its stake in Apple by 14.1% during the 1st quarter. Rainier Family Wealth Inc. now owns 24,386 shares of the iPhone maker’s stock valued at $6,189,000 after purchasing an additional 3,014 shares in the last quarter. Eaton Cambridge Inc. increased its stake in shares of Apple by 21.3% in the first quarter. Eaton Cambridge Inc. now owns 13,968 shares of the iPhone maker’s stock worth $3,545,000 after buying an additional 2,450 shares during the last quarter. Torren Management LLC acquired a new stake in Apple in the fourth quarter valued at $1,178,000. Summit Wealth Partners LLC increased its position in shares of Apple by 108.3% in the 1st quarter. Summit Wealth Partners LLC now owns 34,989 shares of the iPhone maker’s stock worth $8,880,000 after purchasing an additional 18,188 shares during the last quarter. Finally, Davis R M Inc. increased its holdings in Apple by 2.1% in the first quarter. Davis R M Inc. now owns 1,151,352 shares of the iPhone maker’s stock valued at $292,202,000 after buying an additional 23,162 shares during the last quarter. Institutional investors and hedge funds own 67.73% of the company’s stock.

About Apple

(Get Free Report)

Apple Inc (NASDAQ: AAPL) is a multinational technology company headquartered in Cupertino, California, founded in 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne. The company designs, develops and sells consumer electronics, software and services. Over its history Apple has evolved from personal computers to a broad portfolio that spans mobile devices, wearables, home entertainment and digital services.

Apple’s principal hardware products include the iPhone smartphone, iPad tablet, Mac personal computers, Apple Watch wearable devices and a range of accessories such as AirPods and HomePod.