J.Jill (NYSE:JILL – Get Free Report) and High Tide (NASDAQ:HITI – Get Free Report) are both small-cap consumer discretionary companies, but which is the better stock? We will contrast the two companies based on the strength of their profitability, valuation, risk, analyst recommendations, institutional ownership, earnings and dividends.
Institutional and Insider Ownership
40.7% of J.Jill shares are held by institutional investors. Comparatively, 4.5% of High Tide shares are held by institutional investors. 4.4% of J.Jill shares are held by insiders. Comparatively, 12.4% of High Tide shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.
Volatility and Risk
J.Jill has a beta of 0.87, suggesting that its stock price is 13% less volatile than the S&P 500. Comparatively, High Tide has a beta of 0.62, suggesting that its stock price is 38% less volatile than the S&P 500.
Earnings & Valuation
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| J.Jill | $596.55 million | 0.50 | $27.89 million | $1.37 | 14.60 |
| High Tide | $425.10 million | 0.53 | -$36.23 million | ($0.31) | -8.29 |
J.Jill has higher revenue and earnings than High Tide. High Tide is trading at a lower price-to-earnings ratio than J.Jill, indicating that it is currently the more affordable of the two stocks.
Profitability
This table compares J.Jill and High Tide’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| J.Jill | 3.56% | 24.44% | 6.81% |
| High Tide | -6.62% | 3.59% | 1.24% |
Analyst Recommendations
This is a summary of current ratings and target prices for J.Jill and High Tide, as reported by MarketBeat.com.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| J.Jill | 0 | 5 | 2 | 0 | 2.29 |
| High Tide | 1 | 0 | 3 | 1 | 2.80 |
J.Jill presently has a consensus price target of $17.50, suggesting a potential downside of 12.50%. High Tide has a consensus price target of $5.62, suggesting a potential upside of 118.87%. Given High Tide’s stronger consensus rating and higher probable upside, analysts plainly believe High Tide is more favorable than J.Jill.
Summary
J.Jill beats High Tide on 9 of the 15 factors compared between the two stocks.
About J.Jill
J.Jill, Inc. operates as an omnichannel retailer for women's apparel under the J.Jill brand in the United States. It offers apparel, footwear, and accessories, including scarves and jewelry. The company markets its products through retail stores, website, and catalogs. J.Jill, Inc. was founded in 1959 and is headquartered in Quincy, Massachusetts.
About High Tide
High Tide Inc. engages in the cannabis retail business in Canada, the United States, and internationally. The company operates through Retail and Wholesale segments. It operates licensed retail cannabis stores; and provides data analytics services. In addition, the company manufactures and distributes consumption accessories. Further, it sells its products through online sales via e-commerce platform. The company offers its products under the Daily High Club, DankStop, FABCBD, GC, Nuleaf, Smoke Cartel, and Blessed CBD brands. The company was formerly known as High Tide Ventures Inc. and changed its name to High Tide Inc. in October 2018. High Tide Inc. was founded in 2009 and is headquartered in Calgary, Canada.
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