SoFi Technologies (NASDAQ:SOFI) Trading Up 3.8% – Time to Buy?

Posted by Brenda Bartman on Sep 5th, 2026

Shares of SoFi Technologies, Inc. (NASDAQ:SOFI – Get Free Report) rose 3.8% on Thursday . The stock traded as high as $18.71 and last traded at $18.51. 43,017,462 shares changed hands during mid-day trading, a decline of 36% from the average session volume of 67,254,914 shares. The stock had previously closed at $17.84.

More SoFi Technologies News

Here are the key news stories impacting SoFi Technologies this week:

Positive Sentiment: Payward/Kraken partnership expands SoFi’s digital-asset infrastructure. Payward, the parent of Kraken, will connect to SoFi’s Big Business Banking capabilities and SoFi Exchange Network, use Kraken Prime for crypto liquidity, and gain access to 24/7 U.S.-dollar settlement. The agreement also makes SoFiUSD available on Kraken, potentially increasing stablecoin adoption, transaction activity, and fee opportunities. SoFi integrates Payward into real-time settlement network
Positive Sentiment: Scotiabank initiated coverage with a Sector Outperform rating and a $25 price target. The target implies meaningful upside from recent trading levels and provides fresh institutional support for SoFi’s growth strategy. Scotiabank initiates coverage
Positive Sentiment: Analysts and bullish commentary continue to point to record revenue, member growth, improving cross-selling, and a long-term opportunity for SoFiUSD and digital financial services. SoFi price prediction
Neutral Sentiment: The Kraken deal is strategically significant but its financial impact is uncertain. SoFi must convert expanded stablecoin access, settlement volume, and crypto liquidity into recurring revenue while managing regulatory and digital-asset risks. SoFi-Kraken partnership
Negative Sentiment: Valuation remains a concern. Despite strong long-term returns and recent operating growth, some analysis suggests SOFI is expensive relative to intrinsic value and may already price in substantial future success. This valuation debate likely contributed to pressure on the shares. SoFi stock valuation analysis

Analyst Upgrades and Downgrades

Several brokerages recently commented on SOFI. Piper Sandler initiated coverage on SoFi Technologies in a research report on Monday, August 17th. They set an “overweight” rating and a $22.00 target price on the stock. Scotiabank assumed coverage on SoFi Technologies in a research note on Wednesday. They issued a “sector outperform” rating and a $25.00 price target on the stock. Truist Financial raised their price objective on shares of SoFi Technologies from $18.00 to $19.00 and gave the stock a “hold” rating in a research report on Wednesday, August 12th. Wells Fargo & Company lowered their price objective on shares of SoFi Technologies from $18.00 to $17.00 and set an “equal weight” rating for the company in a research note on Thursday, July 30th. Finally, Mizuho dropped their target price on shares of SoFi Technologies from $29.00 to $22.00 and set an “outperform” rating on the stock in a research report on Friday, July 31st. Nine equities research analysts have rated the stock with a Buy rating, ten have issued a Hold rating and three have assigned a Sell rating to the stock. Based on data from MarketBeat, the stock presently has an average rating of “Hold” and an average price target of $22.55.

Get Our Latest Stock Report on SoFi Technologies

SoFi Technologies Stock Performance

The company has a debt-to-equity ratio of 0.30, a current ratio of 0.74 and a quick ratio of 0.10. The company’s fifty day simple moving average is $17.89 and its two-hundred day simple moving average is $17.48. The stock has a market cap of $23.53 billion, a price-to-earnings ratio of 37.96, a P/E/G ratio of 1.52 and a beta of 2.20.

SoFi Technologies (NASDAQ:SOFI – Get Free Report) last issued its quarterly earnings data on Wednesday, July 29th. The company reported $0.12 earnings per share (EPS) for the quarter, beating analysts’ consensus estimates of $0.11 by $0.01. The firm had revenue of $1.21 billion during the quarter, compared to analysts’ expectations of $1.11 billion. SoFi Technologies had a net margin of 14.78% and a return on equity of 6.22%. The business’s revenue was up 42.5% on a year-over-year basis. During the same period last year, the company earned $0.08 earnings per share. SoFi Technologies has set its FY 2026 guidance at 0.600-0.600 EPS. On average, analysts forecast that SoFi Technologies, Inc. will post 0.61 earnings per share for the current year.

Insider Buying and Selling

In other news, CTO Jeremy Rishel sold 102,123 shares of the stock in a transaction that occurred on Wednesday, June 17th. The stock was sold at an average price of $17.78, for a total value of $1,815,746.94. Following the completion of the sale, the chief technology officer directly owned 895,089 shares of the company’s stock, valued at $15,914,682.42. This represents a 10.24% decrease in their ownership of the stock. The sale was disclosed in a document filed with the SEC, which is available through this hyperlink. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Also, EVP Kelli Keough sold 11,286 shares of the firm’s stock in a transaction that occurred on Thursday, August 20th. The shares were sold at an average price of $18.00, for a total value of $203,148.00. Following the completion of the transaction, the executive vice president owned 356,442 shares in the company, valued at $6,415,956. This represents a 3.07% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Insiders have sold a total of 136,505 shares of company stock valued at $2,418,096 over the last three months. Corporate insiders own 2.50% of the company’s stock.

Institutional Trading of SoFi Technologies

Several institutional investors have recently made changes to their positions in SOFI. BlackRock Inc. purchased a new stake in shares of SoFi Technologies during the second quarter valued at approximately $1,298,925,000. North Dakota State Investment Board purchased a new stake in shares of SoFi Technologies during the 4th quarter valued at $1,044,000. Brighton Jones LLC raised its stake in shares of SoFi Technologies by 2.0% during the 4th quarter. Brighton Jones LLC now owns 719,288 shares of the company’s stock worth $11,077,000 after purchasing an additional 14,281 shares during the period. Alberta Investment Management Corp bought a new stake in shares of SoFi Technologies during the 4th quarter worth $13,299,000. Finally, Trek Financial LLC purchased a new position in shares of SoFi Technologies in the 4th quarter worth about $3,865,000. Institutional investors own 38.43% of the company’s stock.

SoFi Technologies Company Profile

(Get Free Report)

SoFi Technologies, Inc (NASDAQ: SOFI) is a diversified financial services company that provides consumer-focused lending, banking, investing and financial technology products. The company’s core offerings include student loan refinancing and private student loans, personal loans, mortgage lending, and credit card products. In addition to credit and lending, SoFi operates consumer-facing deposit and cash management accounts, an investing and trading platform, and an insurance marketplace through partner relationships, all designed to serve individuals seeking an integrated digital financial experience.

SoFi has grown beyond direct-to-consumer lending by building technology and infrastructure capabilities.