Urban Wealth Management LLC Acquires 7,492 Shares of Amazon.com, Inc. $AMZN

Posted by Brian Himes on Sep 4th, 2026

Urban Wealth Management LLC increased its holdings in Amazon.com, Inc. (NASDAQ:AMZN) by 35.1% during the second quarter, according to its most recent filing with the Securities and Exchange Commission (SEC). The firm owned 28,861 shares of the e-commerce giant’s stock after acquiring an additional 7,492 shares during the quarter. Amazon.com makes up about 6.0% of Urban Wealth Management LLC’s holdings, making the stock its 5th biggest position. Urban Wealth Management LLC’s holdings in Amazon.com were worth $6,879,000 as of its most recent SEC filing.

Other large investors have also recently bought and sold shares of the company. Trust Asset Management LLC raised its holdings in shares of Amazon.com by 3.3% in the second quarter. Trust Asset Management LLC now owns 107,563 shares of the e-commerce giant’s stock valued at $26,000 after buying an additional 3,414 shares during the last quarter. MilWealth Group LLC grew its holdings in shares of Amazon.com by 79.0% during the fourth quarter. MilWealth Group LLC now owns 179 shares of the e-commerce giant’s stock worth $41,000 after buying an additional 79 shares during the last quarter. Lifetime Wealth Management P.C. purchased a new position in shares of Amazon.com during the fourth quarter worth about $45,000. Elkhorn Partners Limited Partnership increased its position in Amazon.com by 900.0% in the 4th quarter. Elkhorn Partners Limited Partnership now owns 200 shares of the e-commerce giant’s stock valued at $46,000 after acquiring an additional 180 shares during the period. Finally, Fairway Wealth LLC increased its position in Amazon.com by 95.6% in the 4th quarter. Fairway Wealth LLC now owns 221 shares of the e-commerce giant’s stock valued at $51,000 after acquiring an additional 108 shares during the period. Institutional investors and hedge funds own 72.20% of the company’s stock.

Insiders Place Their Bets

In related news, CEO Andrew Jassy sold 20,000 shares of the firm’s stock in a transaction that occurred on Friday, August 21st. The stock was sold at an average price of $259.01, for a total value of $5,180,200.00. Following the completion of the transaction, the chief executive officer directly owned 2,235,766 shares of the company’s stock, valued at $579,085,751.66. This trade represents a 0.89% decrease in their position. The transaction was disclosed in a document filed with the SEC, which is available at this hyperlink. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, SVP David Zapolsky sold 9,258 shares of the firm’s stock in a transaction that occurred on Monday, August 24th. The shares were sold at an average price of $259.77, for a total value of $2,404,950.66. Following the completion of the transaction, the senior vice president directly owned 41,190 shares of the company’s stock, valued at $10,699,926.30. The trade was a 18.35% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Over the last quarter, insiders have sold 71,589 shares of company stock worth $18,568,785. 8.90% of the stock is owned by insiders.

Amazon.com Stock Up 1.5%

AMZN stock opened at $258.90 on Friday. The company has a current ratio of 1.03, a quick ratio of 0.87 and a debt-to-equity ratio of 0.23. The company’s 50-day moving average price is $253.63 and its 200 day moving average price is $242.22. Amazon.com, Inc. has a 52 week low of $196.00 and a 52 week high of $287.20. The company has a market cap of $2.79 trillion, a P/E ratio of 20.83, a P/E/G ratio of 1.97 and a beta of 1.44.

Amazon.com (NASDAQ:AMZN – Get Free Report) last issued its earnings results on Thursday, July 30th. The e-commerce giant reported $5.75 earnings per share (EPS) for the quarter, beating analysts’ consensus estimates of $1.82 by $3.93. Amazon.com had a net margin of 17.44% and a return on equity of 18.00%. The company had revenue of $200.61 billion during the quarter, compared to analysts’ expectations of $197.03 billion. During the same period last year, the company posted $1.68 earnings per share. The firm’s quarterly revenue was up 19.6% compared to the same quarter last year. On average, research analysts expect that Amazon.com, Inc. will post 8.05 earnings per share for the current fiscal year.

Amazon.com News Summary

Here are the key news stories impacting Amazon.com this week:

Positive Sentiment: AWS and AI investment remain the primary bullish catalysts. Recent coverage highlights AWS’s fastest growth in 18 quarters and Amazon’s roughly $200 billion 2026 AI-infrastructure investment. Analysts view AWS’s higher growth and profitability as key drivers of future earnings, despite the substantial capital spending required. The Bull Case for This Stock Is Getting Harder to Ignore
Positive Sentiment: Amazon is expanding its AI infrastructure ecosystem. The company signed a multiyear, multibillion-dollar agreement with Corning for optical fiber, cable and connectivity products, supporting data-center expansion and potentially improving network capacity for AI workloads. Amazon Signed a Multibillion-Dollar Deal With a 175-Year-Old Glassmaker
Positive Sentiment: Zoox reached another commercialization milestone. Amazon’s autonomous-vehicle unit expanded paid robotaxi service to Harry Reid International Airport in Las Vegas, strengthening its operating footprint as competition with Waymo, Tesla and Uber intensifies. Amazon’s Zoox Expands Its Robotaxi Service to Las Vegas Airport
Positive Sentiment: New commerce and logistics initiatives could support long-term growth. YouTube creator-shopping tools give sellers another customer-acquisition channel, while Amazon expects its delivery network to handle nearly 90% of its U.S. packages by 2029, potentially improving control over fulfillment costs. How Could Amazon.com Gain From New Creator Shopping Tools?
Neutral Sentiment: Amazon added AI-powered scam protection to Alexa for Shopping. U.S. customers can ask Alexa whether an email, text, call or other message is genuinely from Amazon. The feature may strengthen customer trust, but its direct financial impact is unclear. Amazon Adds Alexa Scam Protection as Consumer Fraud Losses Rise
Negative Sentiment: Regulatory pressure is a significant overhang. The Department of Justice requested beef-pricing data from Amazon and other retailers as part of an investigation into rising prices. Separately, Amazon continues to face scrutiny from the Federal Trade Commission over its advertising practices. DOJ Requests Beef Price Data From Major Retailers
Negative Sentiment: Labor and cost concerns persist. Teamsters launched a one-day strike at Amazon’s large Riverside warehouse, while the company is reportedly cutting additional Bay Area jobs. CEO Douglas Herrington also sold 1,000 shares under a prearranged Rule 10b5-1 plan; the transaction was small relative to his remaining holdings but may attract limited investor attention.

Analyst Ratings Changes

Several brokerages recently weighed in on AMZN. Rosenblatt Securities started coverage on Amazon.com in a report on Thursday, August 20th. They set a “buy” rating and a $335.00 price target for the company. Needham & Company LLC reissued a “buy” rating and issued a $300.00 price objective on shares of Amazon.com in a research note on Friday, July 31st. Royal Bank Of Canada upped their price objective on shares of Amazon.com from $320.00 to $330.00 and gave the stock an “outperform” rating in a research report on Friday, July 31st. Piper Sandler restated an “overweight” rating and issued a $320.00 target price (up from $315.00) on shares of Amazon.com in a research note on Friday, July 31st. Finally, The Goldman Sachs Group reaffirmed a “buy” rating and issued a $375.00 target price (up from $335.00) on shares of Amazon.com in a report on Friday, July 31st. One analyst has rated the stock with a Strong Buy rating, fifty-six have issued a Buy rating and two have issued a Hold rating to the company. According to MarketBeat, the company currently has a consensus rating of “Moderate Buy” and an average target price of $323.26.

Read Our Latest Stock Report on Amazon.com

About Amazon.com

(Free Report)

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.