Shelly Meyer Sells 479 Shares of Wix.com (NASDAQ:WIX) Stock

Posted by Geri Gentry on Sep 4th, 2026

Wix.com Ltd. (NASDAQ:WIX – Get Free Report) insider Shelly Meyer sold 479 shares of the stock in a transaction on Tuesday, September 1st. The shares were sold at an average price of $95.00, for a total transaction of $45,505.00. Following the completion of the transaction, the insider owned 183,010 shares of the company’s stock, valued at approximately $17,385,950. This represents a 0.26% decrease in their position. The sale was disclosed in a filing with the SEC, which is accessible through this hyperlink.

Wix.com Stock Performance

NASDAQ:WIX opened at $81.20 on Friday. The company has a 50-day moving average of $63.20 and a 200-day moving average of $66.77. The company has a market capitalization of $4.74 billion, a price-to-earnings ratio of -22.94, a PEG ratio of 41.20 and a beta of 1.02. Wix.com Ltd. has a 52 week low of $40.16 and a 52 week high of $190.93.

Wix.com (NASDAQ:WIX – Get Free Report) last posted its earnings results on Tuesday, August 4th. The information services provider reported $1.39 earnings per share for the quarter, beating analysts’ consensus estimates of $1.13 by $0.26. Wix.com had a negative net margin of 8.19% and a negative return on equity of 1.61%. The business had revenue of $563.06 million for the quarter, compared to analysts’ expectations of $552.56 million. During the same quarter in the previous year, the firm posted $2.28 earnings per share. The firm’s revenue for the quarter was up 14.9% on a year-over-year basis. Sell-side analysts forecast that Wix.com Ltd. will post 0.24 EPS for the current year.

Trending Headlines about Wix.com

Here are the key news stories impacting Wix.com this week:

Positive Sentiment: Several senior executives—including the CEO, president, CFO, CMO and Yaniv Even-Haim—bought Wix shares at an average price of $59.89. The approximately $128,000 of combined purchases may signal that management views the recent valuation as attractive, although the transactions were small relative to their existing holdings. Wix.com Insider Purchases
Positive Sentiment: Wix has rallied strongly since its latest earnings report, helped by quarterly revenue of $563.1 million and adjusted earnings of $1.39 per share, both ahead of consensus estimates. Revenue increased 14.9% year over year, supporting the view that the core business remains resilient. Wix Post-Earnings Performance
Positive Sentiment: Reports highlighted Wix’s Harmony AI capabilities and its integration with Google Gemini. Investors may see the initiative as a way for Wix to participate in AI-assisted website creation and counter concerns that generative AI could weaken traditional website-building platforms. Wix Harmony and Gemini
Neutral Sentiment: Analyst opinion remains mixed: the stock carries a consensus rating around “Hold,” despite multiple Buy or Outperform ratings and an average price target of approximately $90.57. This suggests potential upside but also uncertainty following recent volatility.
Negative Sentiment: Multiple law firms publicized a securities class action against Wix.com and certain officers, with a September 22, 2026 deadline to seek lead-plaintiff status. The allegations reportedly concern Wix Harmony’s capabilities, the Base44 transition, professional-developer adoption, competition from AI tools and the company’s financial positioning. The claims have not been proven, but the litigation creates legal, reputational and potential financial risks. Wix Securities Class Action
Negative Sentiment: The concentration of nearly identical investor-alert releases increases the visibility of the allegations and may reinforce investor concerns about Wix’s AI strategy, customer demand and competitive position. Insider Shelly B. Meyer’s modest sale of 479 shares is a secondary, less significant negative signal.

Institutional Trading of Wix.com

Several hedge funds have recently modified their holdings of WIX. Farther Finance Advisors LLC raised its stake in shares of Wix.com by 122.2% in the fourth quarter. Farther Finance Advisors LLC now owns 240 shares of the information services provider’s stock valued at $25,000 after acquiring an additional 132 shares during the last quarter. TD Private Client Wealth LLC grew its position in Wix.com by 18.7% during the 4th quarter. TD Private Client Wealth LLC now owns 940 shares of the information services provider’s stock worth $98,000 after acquiring an additional 148 shares during the last quarter. Cerity Partners LLC increased its holdings in Wix.com by 13.4% during the 2nd quarter. Cerity Partners LLC now owns 1,484 shares of the information services provider’s stock valued at $235,000 after purchasing an additional 175 shares in the last quarter. Dark Forest Capital Management LP increased its holdings in Wix.com by 9.8% during the 3rd quarter. Dark Forest Capital Management LP now owns 2,062 shares of the information services provider’s stock valued at $366,000 after purchasing an additional 184 shares in the last quarter. Finally, Oppenheimer & Co. Inc. raised its position in Wix.com by 1.7% in the 4th quarter. Oppenheimer & Co. Inc. now owns 11,013 shares of the information services provider’s stock valued at $1,144,000 after purchasing an additional 188 shares during the last quarter. Institutional investors and hedge funds own 81.52% of the company’s stock.

Wall Street Analysts Forecast Growth

WIX has been the subject of a number of recent research reports. Wedbush increased their target price on Wix.com from $55.00 to $80.00 and gave the stock a “neutral” rating in a report on Thursday, August 20th. Weiss Ratings restated a “sell (d)” rating on shares of Wix.com in a research report on Wednesday, August 26th. Barclays decreased their price target on Wix.com from $155.00 to $100.00 and set an “overweight” rating on the stock in a research note on Thursday, May 14th. Benchmark reiterated a “buy” rating on shares of Wix.com in a research report on Wednesday, August 26th. Finally, Royal Bank Of Canada increased their price objective on Wix.com from $45.00 to $60.00 and gave the stock a “sector perform” rating in a research note on Wednesday, August 5th. Eleven equities research analysts have rated the stock with a Buy rating, ten have assigned a Hold rating and two have issued a Sell rating to the company’s stock. According to MarketBeat, the stock has an average rating of “Hold” and an average target price of $90.57.

Read Our Latest Analysis on Wix.com

Wix.com Company Profile

(Get Free Report)

Wix.com Ltd. operates a cloud-based platform that enables individuals and businesses to create, manage and develop professional web presences through an intuitive drag-and-drop interface. The company’s software-as-a-service model provides hosting, customizable templates and a range of design tools, eliminating the need for coding expertise. Users can choose from a variety of premium plans to access custom domains, enhanced storage, and advanced performance features tailored to personal projects, small businesses and online storefronts.

Beyond its core website builder, Wix offers a suite of complementary services designed to support digital growth and marketing.