Northwestern Mutual Wealth Management Co. Acquires 19,994 Shares of Booking Holdings Inc. $BKNG

Posted by Brenda Bartman on Sep 4th, 2026

Northwestern Mutual Wealth Management Co. boosted its holdings in shares of Booking Holdings Inc. (NASDAQ:BKNG – Free Report) by 2,333.0% during the 2nd quarter, according to the company in its most recent Form 13F filing with the Securities & Exchange Commission. The firm owned 20,851 shares of the business services provider’s stock after buying an additional 19,994 shares during the quarter. Northwestern Mutual Wealth Management Co.’s holdings in Booking were worth $3,717,000 as of its most recent SEC filing.

Several other hedge funds and other institutional investors have also bought and sold shares of BKNG. Bogart Wealth LLC boosted its position in Booking by 3,475.0% during the second quarter. Bogart Wealth LLC now owns 143 shares of the business services provider’s stock valued at $25,000 after purchasing an additional 139 shares in the last quarter. Wilkerson Advisory Group LLC grew its position in shares of Booking by 3,550.0% in the 2nd quarter. Wilkerson Advisory Group LLC now owns 146 shares of the business services provider’s stock worth $26,000 after buying an additional 142 shares during the last quarter. Osbon Capital Management LLC purchased a new position in shares of Booking in the 4th quarter worth approximately $27,000. First Financial Corp IN raised its stake in shares of Booking by 2,400.0% during the 2nd quarter. First Financial Corp IN now owns 150 shares of the business services provider’s stock worth $27,000 after acquiring an additional 144 shares in the last quarter. Finally, Roble Belko & Company Inc raised its stake in shares of Booking by 2,400.0% during the 2nd quarter. Roble Belko & Company Inc now owns 150 shares of the business services provider’s stock worth $27,000 after acquiring an additional 144 shares in the last quarter. Institutional investors own 92.42% of the company’s stock.

Booking News Roundup

Here are the key news stories impacting Booking this week:

Positive Sentiment: Rosenblatt initiated coverage with a Strong Buy recommendation and reportedly set a $245 price target, indicating substantial potential upside from recent trading levels. The bullish view may support BKNG by highlighting its positioning among online travel companies. Rosenblatt initiates coverage of Booking Holdings
Positive Sentiment: Booking’s capital-return profile remains attractive. A recent analysis noted that the company’s dividend and share repurchases together produce a total shareholder yield above 7%, which could appeal to value and income-oriented investors. Booking Holdings dividend and buyback analysis
Positive Sentiment: Fundamentally, the latest quarter included earnings of $2.54 per share versus a $2.43 consensus estimate and revenue of $7.35 billion versus expectations of $7.19 billion. Revenue grew 8.1% year over year, while Booking declared a quarterly dividend of $0.42 per share.
Neutral Sentiment: Analyst commentary is generally favorable, but the stock’s post-earnings performance indicates that strong results have not yet translated into sustained upward momentum. Investors are likely focused on updated forecasts and the outlook for travel demand.
Negative Sentiment: Recent insider selling adds a modest negative headline. Director Robert Mylod Jr. sold 1,000 shares for $200,000, following insider Paulo Pisano’s sale of 3,000 shares for approximately $610,440. Both transactions were made under pre-arranged Rule 10b5-1 plans, limiting their value as signals of deteriorating business prospects. Booking Holdings director stock sale

Insider Activity

In related news, insider Paulo Pisano sold 3,000 shares of the company’s stock in a transaction dated Monday, August 31st. The stock was sold at an average price of $203.48, for a total value of $610,440.00. Following the completion of the transaction, the insider owned 73,400 shares of the company’s stock, valued at approximately $14,935,432. This represents a 3.93% decrease in their position. The transaction was disclosed in a document filed with the SEC, which can be accessed through this hyperlink. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, Director Robert J. Mylod, Jr. sold 1,000 shares of the stock in a transaction that occurred on Tuesday, September 1st. The stock was sold at an average price of $200.00, for a total value of $200,000.00. Following the transaction, the director owned 14,000 shares in the company, valued at $2,800,000. This represents a 6.67% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Over the last three months, insiders sold 81,550 shares of company stock worth $16,922,744. 0.17% of the stock is currently owned by corporate insiders.

Analyst Upgrades and Downgrades

BKNG has been the subject of several recent analyst reports. B. Riley Financial restated a “buy” rating and issued a $274.00 target price (up from $264.00) on shares of Booking in a research note on Wednesday, August 5th. DA Davidson set a $240.00 price target on Booking in a research note on Thursday, August 6th. Robert W. Baird set a $230.00 target price on shares of Booking in a research note on Wednesday, August 5th. BMO Capital Markets reissued an “outperform” rating and set a $250.00 target price (up from $240.00) on shares of Booking in a research report on Wednesday, August 5th. Finally, Rosenblatt Securities initiated coverage on shares of Booking in a research note on Tuesday. They set a “buy” rating and a $245.00 price target on the stock. Two equities research analysts have rated the stock with a Strong Buy rating, twenty-seven have issued a Buy rating and eight have given a Hold rating to the company’s stock. Based on data from MarketBeat, Booking currently has an average rating of “Moderate Buy” and a consensus price target of $236.70.

View Our Latest Research Report on BKNG

Booking Price Performance

Shares of NASDAQ BKNG opened at $195.13 on Friday. The stock has a market capitalization of $146.62 billion, a price-to-earnings ratio of 21.60, a PEG ratio of 1.24 and a beta of 1.07. Booking Holdings Inc. has a 12 month low of $150.14 and a 12 month high of $226.10. The firm’s 50 day simple moving average is $194.07 and its 200-day simple moving average is $178.29.

Booking (NASDAQ:BKNG – Get Free Report) last posted its earnings results on Monday, August 3rd. The business services provider reported $2.54 earnings per share (EPS) for the quarter, beating the consensus estimate of $2.43 by $0.11. The firm had revenue of $7.35 billion during the quarter, compared to analysts’ expectations of $7.19 billion. Booking had a net margin of 25.53% and a negative return on equity of 102.96%. The business’s revenue was up 8.1% compared to the same quarter last year. During the same period in the previous year, the business posted $55.40 EPS. Analysts anticipate that Booking Holdings Inc. will post 10.48 earnings per share for the current fiscal year.

Booking Dividend Announcement

The company also recently announced a quarterly dividend, which will be paid on Wednesday, September 30th. Stockholders of record on Friday, September 11th will be paid a dividend of $0.42 per share. This represents a $1.68 annualized dividend and a dividend yield of 0.9%. The ex-dividend date of this dividend is Friday, September 11th. Booking’s dividend payout ratio is presently 18.58%.

Booking Profile

(Free Report)

Booking Holdings Inc is a global online travel company that operates a portfolio of consumer brands and technology platforms that facilitate the search for and booking of travel services. The company’s businesses focus on accommodations, transportation and related travel services through consumer-facing websites and apps as well as partner distribution channels. Booking Holdings was originally founded as Priceline in the late 1990s and adopted the Booking Holdings name in 2018; it is headquartered in Norwalk, Connecticut.

Its core offerings include online reservations for hotels, vacation rentals and other lodging; flight and car rental search and booking; and ancillary services that support travel planning and on-property experiences.