HubSpot (NYSE:HUBS) Trading 6% Higher – Should You Buy?

Posted by Brenda Bartman on Sep 3rd, 2026

HubSpot, Inc. (NYSE:HUBS – Get Free Report) shares shot up 6% during mid-day trading on Thursday . The stock traded as high as $262.95 and last traded at $260.3130. Approximately 83,951 shares changed hands during mid-day trading, a decline of 95% from the average daily volume of 1,788,045 shares. The stock had previously closed at $245.51.

Analyst Ratings Changes

HUBS has been the subject of several recent analyst reports. Evercore set a $225.00 price objective on shares of HubSpot in a report on Friday, May 8th. Jefferies Financial Group reaffirmed a “buy” rating and set a $250.00 price target on shares of HubSpot in a research report on Friday, May 8th. Mizuho decreased their price target on HubSpot from $300.00 to $260.00 and set an “outperform” rating for the company in a research note on Friday, May 8th. Canaccord Genuity Group lowered their price objective on HubSpot from $335.00 to $300.00 and set a “buy” rating for the company in a report on Thursday, August 6th. Finally, JPMorgan Chase & Co. cut their price objective on HubSpot from $530.00 to $425.00 and set an “overweight” rating on the stock in a research note on Friday, May 8th. Fifteen investment analysts have rated the stock with a Buy rating, sixteen have given a Hold rating and two have assigned a Sell rating to the company’s stock. According to MarketBeat, the company currently has an average rating of “Hold” and an average target price of $271.07.

Read Our Latest Report on HUBS

HubSpot Price Performance

The company has a market capitalization of $12.85 billion, a price-to-earnings ratio of 91.07, a PEG ratio of 2.72 and a beta of 1.18. The stock’s fifty day simple moving average is $221.02 and its two-hundred day simple moving average is $224.38.

HubSpot (NYSE:HUBS – Get Free Report) last announced its quarterly earnings results on Wednesday, August 5th. The software maker reported $3.26 earnings per share for the quarter, topping analysts’ consensus estimates of $3.02 by $0.24. HubSpot had a return on equity of 8.66% and a net margin of 4.26%.The business had revenue of $911.74 million for the quarter, compared to analysts’ expectations of $898.31 million. During the same period in the prior year, the firm earned $2.19 EPS. The business’s quarterly revenue was up 19.8% on a year-over-year basis. HubSpot has set its FY 2026 guidance at 13.230-13.310 EPS and its Q3 2026 guidance at 3.250-3.270 EPS. On average, sell-side analysts predict that HubSpot, Inc. will post 4.54 EPS for the current year.

Insider Buying and Selling at HubSpot

In other news, Director Gerald Dischler bought 925 shares of the firm’s stock in a transaction on Monday, August 10th. The stock was purchased at an average price of $215.93 per share, for a total transaction of $199,735.25. Following the transaction, the director owned 1,940 shares in the company, valued at approximately $418,904.20. This trade represents a 91.13% increase in their ownership of the stock. The purchase was disclosed in a filing with the SEC, which is accessible through this link. Also, insider Erika Ashley Fisher sold 702 shares of the firm’s stock in a transaction that occurred on Tuesday, August 4th. The shares were sold at an average price of $235.22, for a total transaction of $165,124.44. Following the completion of the sale, the insider owned 14,581 shares in the company, valued at $3,429,742.82. The trade was a 4.59% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. Insiders sold 26,202 shares of company stock valued at $5,477,709 in the last ninety days. Company insiders own 3.70% of the company’s stock.

Institutional Inflows and Outflows

Institutional investors have recently added to or reduced their stakes in the business. California State Teachers Retirement System boosted its stake in shares of HubSpot by 17,004.9% during the 2nd quarter. California State Teachers Retirement System now owns 10,573,899 shares of the software maker’s stock worth $1,929,842,000 after acquiring an additional 10,512,081 shares in the last quarter. Price T Rowe Associates Inc. MD lifted its holdings in shares of HubSpot by 36.5% during the fourth quarter. Price T Rowe Associates Inc. MD now owns 4,581,922 shares of the software maker’s stock valued at $1,838,727,000 after purchasing an additional 1,224,424 shares during the last quarter. BlackRock Inc. purchased a new stake in shares of HubSpot during the second quarter valued at $631,386,000. Pictet Asset Management Holding SA boosted its position in shares of HubSpot by 13.1% in the 1st quarter. Pictet Asset Management Holding SA now owns 2,188,191 shares of the software maker’s stock valued at $533,993,000 after purchasing an additional 252,604 shares during the period. Finally, State Street Corp boosted its position in shares of HubSpot by 3.7% in the 4th quarter. State Street Corp now owns 1,191,843 shares of the software maker’s stock valued at $478,287,000 after purchasing an additional 42,948 shares during the period. Institutional investors and hedge funds own 90.39% of the company’s stock.

About HubSpot

(Get Free Report)

HubSpot, Inc is a software company that develops a cloud-based customer relationship management (CRM) platform designed to help organizations attract, engage and delight customers. Its primary business activities center on providing integrated marketing, sales and customer service tools that support inbound marketing strategies, content management, lead nurturing, sales automation and customer support workflows.

The company’s product suite is organized around modular “hubs” built on a central CRM: Marketing Hub, Sales Hub, Service Hub, CMS Hub and Operations Hub.