Headlands Technologies LLC Purchases New Position in Wix.com Ltd. $WIX

Posted by Francis Steltz on Sep 3rd, 2026

Headlands Technologies LLC purchased a new stake in shares of Wix.com Ltd. (NASDAQ:WIX – Free Report) in the second quarter, according to the company in its most recent filing with the SEC. The fund purchased 10,464 shares of the information services provider’s stock, valued at approximately $475,000.

Other hedge funds and other institutional investors have also recently added to or reduced their stakes in the company. Quantitative Investment Management LLC bought a new position in shares of Wix.com in the second quarter valued at approximately $605,000. Public Employees Retirement System of Ohio bought a new stake in Wix.com during the second quarter worth $2,232,000. Plato Investment Management Ltd bought a new stake in Wix.com during the second quarter worth $309,000. Handelsbanken Fonder AB raised its position in Wix.com by 33.1% in the 2nd quarter. Handelsbanken Fonder AB now owns 14,254 shares of the information services provider’s stock valued at $647,000 after buying an additional 3,544 shares during the last quarter. Finally, Arkadios Wealth Advisors purchased a new stake in Wix.com in the 1st quarter valued at $249,000. 81.52% of the stock is owned by institutional investors.

Wix.com Trading Down 1.9%

WIX stock opened at $86.69 on Thursday. The stock has a market cap of $5.05 billion, a P/E ratio of -24.49, a P/E/G ratio of 42.00 and a beta of 1.02. The stock’s fifty day simple moving average is $62.41 and its two-hundred day simple moving average is $66.69. Wix.com Ltd. has a 1-year low of $40.16 and a 1-year high of $190.93.

Wix.com (NASDAQ:WIX – Get Free Report) last announced its earnings results on Tuesday, August 4th. The information services provider reported $1.39 earnings per share (EPS) for the quarter, beating the consensus estimate of $1.13 by $0.26. The firm had revenue of $563.06 million during the quarter, compared to analyst estimates of $552.56 million. Wix.com had a negative return on equity of 1.61% and a negative net margin of 8.19%.The business’s revenue was up 14.9% compared to the same quarter last year. During the same period last year, the firm posted $2.28 EPS. As a group, analysts forecast that Wix.com Ltd. will post 0.24 earnings per share for the current fiscal year.

Wall Street Analyst Weigh In

A number of equities analysts have issued reports on the stock. Cantor Fitzgerald lifted their price objective on shares of Wix.com from $65.00 to $80.00 and gave the stock an “overweight” rating in a report on Wednesday, August 5th. JPMorgan Chase & Co. lowered their target price on shares of Wix.com from $86.00 to $62.00 and set an “underweight” rating for the company in a report on Thursday, June 18th. Wells Fargo & Company increased their target price on shares of Wix.com from $46.00 to $64.00 and gave the company an “equal weight” rating in a report on Wednesday, August 5th. Barclays dropped their price target on shares of Wix.com from $155.00 to $100.00 and set an “overweight” rating on the stock in a research report on Thursday, May 14th. Finally, Wedbush boosted their price target on shares of Wix.com from $55.00 to $80.00 and gave the stock a “neutral” rating in a report on Thursday, August 20th. Eleven analysts have rated the stock with a Buy rating, ten have assigned a Hold rating and two have issued a Sell rating to the company. Based on data from MarketBeat, the stock has a consensus rating of “Hold” and an average price target of $90.57.

Get Our Latest Research Report on Wix.com

Insider Buying and Selling at Wix.com

In related news, CFO Lior Shemesh bought 456 shares of Wix.com stock in a transaction dated Monday, August 31st. The stock was purchased at an average cost of $59.89 per share, with a total value of $27,309.84. Following the transaction, the chief financial officer directly owned 221,567 shares of the company’s stock, valued at approximately $13,269,647.63. The trade was a 0.21% increase in their ownership of the stock. The acquisition was disclosed in a document filed with the Securities & Exchange Commission, which is accessible through the SEC website. Also, insider Shelly B. Meyer sold 479 shares of the stock in a transaction that occurred on Tuesday, September 1st. The shares were sold at an average price of $95.00, for a total transaction of $45,505.00. Following the transaction, the insider directly owned 183,010 shares of the company’s stock, valued at $17,385,950. This represents a 0.26% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. Insiders have bought a total of 2,622 shares of company stock valued at $157,032 in the last three months. 6.20% of the stock is owned by corporate insiders.

Key Headlines Impacting Wix.com

Here are the key news stories impacting Wix.com this week:

Positive Sentiment: Wix CEO Avishai Abrahami, President Nir Zohar, CFO Lior Shemesh, CMO Omer Shai and insider Yaniv Even-Haim collectively purchased roughly $128,000 of shares at $59.89 per share. The purchases were relatively small compared with their existing holdings, but broad-based insider buying can signal that executives view the recent valuation as attractive. Wix Insider Purchase Filings
Positive Sentiment: Baron Capital’s second-quarter investor commentary highlighted Wix’s long-term website-building opportunity and the industry’s shift toward AI-assisted development. Separate coverage discussed Wix bringing its Harmony AI capabilities to Google Gemini, potentially improving the company’s ability to compete in the emerging “vibe coding” market. The Future of Website Building with Wix.com
Neutral Sentiment: Several law firms repeated a September 22, 2026 deadline for investors who purchased WIX securities between February 19, 2025 and May 12, 2026 to seek lead-plaintiff status. These notices largely amplify an existing case rather than announce a new ruling, but they keep legal uncertainty in focus. Levi and Korsinsky Wix Lawsuit Deadline
Negative Sentiment: A proposed securities class action filed against Wix and certain executives alleges the company overstated the competitiveness of its AI products, demand, product innovation and Base44 momentum while understating competitive and financial risks. The allegations follow a reported sharp decline after first-quarter 2026 results; no wrongdoing has been established. Wix Faces Securities Class Action
Negative Sentiment: Director Ron Gutler sold 5,718 shares worth approximately $488,000, reducing his direct stake by about 27%. The sale occurred under a pre-arranged Rule 10b5-1 plan, which reduces its importance as a discretionary signal, but it may still add to cautious sentiment alongside the litigation news. Wix Director Form 4 Filing

Wix.com Profile

(Free Report)

Wix.com Ltd. operates a cloud-based platform that enables individuals and businesses to create, manage and develop professional web presences through an intuitive drag-and-drop interface. The company’s software-as-a-service model provides hosting, customizable templates and a range of design tools, eliminating the need for coding expertise. Users can choose from a variety of premium plans to access custom domains, enhanced storage, and advanced performance features tailored to personal projects, small businesses and online storefronts.

Beyond its core website builder, Wix offers a suite of complementary services designed to support digital growth and marketing.