Salesforce’s (CRM) “Buy” Rating Reaffirmed at BTIG Research

Posted by George Bondi on Sep 2nd, 2026

Salesforce (NYSE:CRM – Get Free Report)‘s stock had its “buy” rating restated by investment analysts at BTIG Research in a report released on Wednesday, Benzinga reports. They presently have a $300.00 price target on the CRM provider’s stock. BTIG Research’s price objective would suggest a potential upside of 16.28% from the stock’s current price.

A number of other equities analysts have also commented on the stock. Roth Capital reissued a “buy” rating and issued a $325.00 price target on shares of Salesforce in a research report on Thursday, May 28th. Scotiabank downgraded shares of Salesforce from a “sector outperform” rating to a “sector perform” rating in a report on Thursday, June 18th. Truist Financial reiterated a “buy” rating and issued a $300.00 target price (up from $280.00) on shares of Salesforce in a research note on Thursday, August 27th. Guggenheim reiterated a “buy” rating and issued a $228.00 target price on shares of Salesforce in a report on Thursday, August 27th. Finally, Monness Crespi & Hardt boosted their target price on shares of Salesforce from $222.00 to $266.00 and gave the stock a “buy” rating in a research report on Thursday, August 27th. Three research analysts have rated the stock with a Strong Buy rating, twenty-seven have assigned a Buy rating, fifteen have assigned a Hold rating and three have issued a Sell rating to the company’s stock. According to MarketBeat, the company currently has an average rating of “Moderate Buy” and an average target price of $266.50.

Read Our Latest Research Report on Salesforce

Salesforce Stock Performance

CRM opened at $258.00 on Wednesday. The company has a debt-to-equity ratio of 1.02, a quick ratio of 0.84 and a current ratio of 0.84. The company has a market cap of $212.33 billion, a PE ratio of 23.52, a price-to-earnings-growth ratio of 1.19 and a beta of 1.20. The stock has a 50-day moving average of $185.49 and a 200-day moving average of $183.44. Salesforce has a 52-week low of $146.32 and a 52-week high of $269.11.

Salesforce (NYSE:CRM – Get Free Report) last issued its quarterly earnings data on Wednesday, August 26th. The CRM provider reported $5.90 earnings per share for the quarter, beating analysts’ consensus estimates of $3.27 by $2.63. Salesforce had a return on equity of 24.90% and a net margin of 21.99%.The business had revenue of $11.35 billion for the quarter, compared to the consensus estimate of $11.33 billion. During the same period last year, the business earned $2.91 EPS. The firm’s revenue was up 10.8% compared to the same quarter last year. Salesforce has set its FY 2027 guidance at 16.670-16.710 EPS and its Q3 2027 guidance at 3.420-3.440 EPS. As a group, equities research analysts forecast that Salesforce will post 12.64 earnings per share for the current fiscal year.

Institutional Investors Weigh In On Salesforce

Several hedge funds have recently made changes to their positions in the stock. VIRGINIA RETIREMENT SYSTEMS ET Al acquired a new stake in Salesforce during the second quarter worth about $48,110,000. California State Teachers Retirement System increased its stake in Salesforce by 13,260.5% during the second quarter. California State Teachers Retirement System now owns 188,085,056 shares of the CRM provider’s stock valued at $29,465,405,000 after acquiring an additional 186,677,290 shares during the period. DMC Group LLC increased its position in shares of Salesforce by 43.5% during the 2nd quarter. DMC Group LLC now owns 2,457 shares of the CRM provider’s stock worth $385,000 after purchasing an additional 745 shares in the last quarter. Ameritas Advisory Services LLC lifted its holdings in Salesforce by 154.9% during the 2nd quarter. Ameritas Advisory Services LLC now owns 11,477 shares of the CRM provider’s stock valued at $1,798,000 after purchasing an additional 6,974 shares during the last quarter. Finally, Guardian Wealth Advisors LLC NC lifted its holdings in Salesforce by 7.7% during the 2nd quarter. Guardian Wealth Advisors LLC NC now owns 4,412 shares of the CRM provider’s stock valued at $691,000 after purchasing an additional 317 shares during the last quarter. Institutional investors own 80.43% of the company’s stock.

Key Headlines Impacting Salesforce

Here are the key news stories impacting Salesforce this week:

Positive Sentiment: Analyst targets increased: Argus raised its Salesforce price target to $300 from $290 and maintained a Buy rating. TD Cowen also reiterated Buy and increased its target to $300 from $280, signaling additional upside potential in analysts’ models. Argus Increases Salesforce Price Target to $300
Positive Sentiment: AI momentum is strengthening: Agentforce annual recurring revenue surpassed $1.5 billion and grew 240% year over year. Salesforce also highlighted Claudeforce, its collaboration with Anthropic that integrates Claude’s reasoning capabilities with Salesforce customer data. The developments support the company’s argument that AI can drive higher-value enterprise growth and monetization. Salesforce Bets Its Next Chapter on an AI Partnership
Positive Sentiment: Product and partnership expansion: Salesforce led an investment in workforce-management platform HiBob to develop AI using organizational data. Separately, Sinch added a Mailgun Inspect email-reputation integration to Salesforce’s AgentExchange marketplace, broadening the AI ecosystem across human resources and marketing workflows. Salesforce Backs Workforce AI and Adds AgentExchange Tool
Positive Sentiment: Strong fundamentals eased disruption fears: Recent quarterly revenue increased about 11% year over year, future contracted revenue accelerated and customer churn approached record lows. Management also raised its fiscal 2027 outlook, while Northland Securities lifted its full-year EPS forecast to $12.75 from $11.35. Salesforce Q2 2027 Earnings Call Transcript
Neutral Sentiment: Investor events are scheduled: Salesforce announced upcoming investor events, which could provide additional commentary on AI monetization, platform integration and forward guidance. Salesforce Announces Upcoming Investor Events
Negative Sentiment: Near-term technical risk remains: After a rally of more than 70% since June, Salesforce’s relative strength index has moved above 80, indicating overbought conditions and the possibility of profit-taking. Northland also reduced its Q3 and Q4 EPS estimates, despite raising its full-year forecast.

Salesforce Company Profile

(Get Free Report)

Salesforce, founded in 1999 and headquartered in San Francisco, is a global provider of cloud-based software focused on customer relationship management (CRM) and enterprise applications. The company popularized the software-as-a-service (SaaS) model for CRM and has built a broad portfolio of products designed to help organizations manage sales, service, marketing, commerce and analytics through a unified, cloud-first platform.

Core offerings include Sales Cloud for sales automation, Service Cloud for customer support, Marketing Cloud for digital marketing and engagement, and Commerce Cloud for e-commerce.