Prosus (OTCMKTS:PROSY – Get Free Report) and Baozun (NASDAQ:BZUN – Get Free Report) are both consumer discretionary companies, but which is the better investment? We will compare the two businesses based on the strength of their valuation, risk, analyst recommendations, profitability, institutional ownership, dividends and earnings.
Volatility and Risk
Prosus has a beta of 0.76, meaning that its share price is 24% less volatile than the S&P 500. Comparatively, Baozun has a beta of 0.51, meaning that its share price is 49% less volatile than the S&P 500.
Analyst Recommendations
This is a summary of current ratings for Prosus and Baozun, as reported by MarketBeat.com.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Prosus | 0 | 2 | 5 | 0 | 2.71 |
| Baozun | 1 | 1 | 2 | 0 | 2.25 |
Profitability
This table compares Prosus and Baozun’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Prosus | N/A | N/A | N/A |
| Baozun | -1.26% | 2.55% | 1.43% |
Institutional and Insider Ownership
0.0% of Prosus shares are owned by institutional investors. Comparatively, 47.3% of Baozun shares are owned by institutional investors. 0.5% of Prosus shares are owned by company insiders. Comparatively, 59.2% of Baozun shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth.
Earnings & Valuation
This table compares Prosus and Baozun”s gross revenue, earnings per share (EPS) and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Prosus | $9.71 billion | 22.25 | $11.64 billion | N/A | N/A |
| Baozun | $1.42 billion | 0.11 | -$34.62 million | ($0.33) | -8.30 |
Prosus has higher revenue and earnings than Baozun.
Summary
Prosus beats Baozun on 7 of the 12 factors compared between the two stocks.
About Prosus
Prosus N.V. engages in the e-commerce and internet businesses in Asia, Europe, Latin America, North America, and internationally. It operates internet platforms, such as classifieds, payments and fintech, food delivery, education technology, etail, ventures, social, and other internet platforms. The company was formerly known as Myriad International Holdings N.V. and changed its name to Prosus N.V. in August 2019. Prosus N.V. was incorporated in 1994 and is headquartered in Amsterdam, the Netherlands. Prosus N.V. operates as a subsidiary of Naspers Limited.
About Baozun
Baozun Inc., through its subsidiaries, provides end-to-end e-commerce solutions to brand partners in the People’s Republic of China. The company operates through two segments, E-Commerce and Brand Management (BBM). The E-Commerce segment offers brands’ store operations, customer services and value-added services in logistics and supply chain management, IT, and digital marketing. The Brand Management segment provides brand management, strategic and tactic positioning, branding and marketing, retail and e-commerce operations, supply chain, and logistics and technology services. It serves brand partners in various categories, including apparel and accessories, appliances, electronics, home and furnishings, food and health products, beauty and cosmetics, fast moving consumer goods, mother and baby products, and automobiles. The company was formerly known as Baozun Cayman Inc. and changed its name to Baozun Inc. in March 2015. Baozun Inc. was founded in 2007 and is headquartered in Shanghai, the People’s Republic of China.
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