Natural Investments LLC Has $615,000 Stake in Booking Holdings Inc. $BKNG

Posted by Brian Himes on Sep 2nd, 2026

Natural Investments LLC grew its stake in shares of Booking Holdings Inc. (NASDAQ:BKNG – Free Report) by 2,495.5% during the second quarter, Holdings Channel.com reports. The institutional investor owned 3,452 shares of the business services provider’s stock after acquiring an additional 3,319 shares during the quarter. Natural Investments LLC’s holdings in Booking were worth $615,000 at the end of the most recent quarter.

Other institutional investors also recently modified their holdings of the company. Osbon Capital Management LLC acquired a new stake in shares of Booking in the 4th quarter valued at approximately $27,000. Mcguire Capital Advisors Inc. acquired a new position in Booking during the fourth quarter valued at approximately $27,000. Strive Asset Management LLC bought a new stake in Booking in the third quarter valued at approximately $27,000. Swiss RE Ltd. bought a new stake in Booking in the fourth quarter valued at approximately $27,000. Finally, Godfrey Financial Associates Inc. acquired a new stake in Booking in the fourth quarter worth $32,000. 92.42% of the stock is currently owned by institutional investors and hedge funds.

Booking Trading Down 1.7%

BKNG opened at $195.69 on Wednesday. The stock has a market capitalization of $147.04 billion, a P/E ratio of 21.66, a P/E/G ratio of 1.23 and a beta of 1.07. Booking Holdings Inc. has a 12 month low of $150.14 and a 12 month high of $226.10. The firm’s fifty day simple moving average is $193.34 and its 200 day simple moving average is $177.91.

Booking (NASDAQ:BKNG – Get Free Report) last released its quarterly earnings results on Monday, August 3rd. The business services provider reported $2.54 earnings per share (EPS) for the quarter, beating the consensus estimate of $2.43 by $0.11. The firm had revenue of $7.35 billion for the quarter, compared to the consensus estimate of $7.19 billion. Booking had a negative return on equity of 102.96% and a net margin of 25.53%.The company’s revenue for the quarter was up 8.1% on a year-over-year basis. During the same quarter last year, the business posted $55.40 EPS. On average, equities research analysts predict that Booking Holdings Inc. will post 10.48 EPS for the current fiscal year.

Booking Dividend Announcement

The company also recently announced a quarterly dividend, which will be paid on Wednesday, September 30th. Investors of record on Friday, September 11th will be given a $0.42 dividend. This represents a $1.68 dividend on an annualized basis and a yield of 0.9%. The ex-dividend date of this dividend is Friday, September 11th. Booking’s dividend payout ratio (DPR) is currently 18.58%.

Insider Transactions at Booking

In other Booking news, CFO Ewout L. Steenbergen sold 20,000 shares of the company’s stock in a transaction that occurred on Wednesday, August 12th. The stock was sold at an average price of $211.03, for a total transaction of $4,220,600.00. Following the completion of the transaction, the chief financial officer owned 59,794 shares of the company’s stock, valued at $12,618,327.82. This represents a 25.06% decrease in their position. The transaction was disclosed in a legal filing with the SEC, which is available through this link. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, Director Robert J. Mylod, Jr. sold 1,000 shares of the firm’s stock in a transaction that occurred on Wednesday, August 5th. The stock was sold at an average price of $206.70, for a total transaction of $206,700.00. Following the transaction, the director directly owned 15,000 shares of the company’s stock, valued at $3,100,500. This represents a 6.25% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. In the last three months, insiders have sold 80,550 shares of company stock worth $16,722,744. Corporate insiders own 0.17% of the company’s stock.

Key Stories Impacting Booking

Here are the key news stories impacting Booking this week:

Positive Sentiment: Rosenblatt initiated coverage with a Buy rating and a $245 price target, implying approximately 25% upside from the referenced share price. The firm views Booking as the best-positioned online travel agency despite industry challenges, providing a potentially meaningful catalyst for the shares. Rosenblatt sees Booking as the best-positioned online travel agency
Positive Sentiment: Zacks characterized Booking as a strong momentum stock based on its style-score framework, reinforcing the case that recent price and fundamental trends could attract momentum-oriented investors. Why Booking is a strong momentum stock
Positive Sentiment: Erste Group Bank brokers raised their earnings estimates for Booking, suggesting improving expectations for the company’s future profitability. Higher forecasts can support valuation, although the article provides no details on the size or rationale of the revisions. Erste Group Bank lifts Booking earnings estimates
Neutral Sentiment: Priceline CEO Brigit Zimmerman discussed travel trends ahead of the Labor Day weekend. The interview may offer insight into demand and booking patterns, but the available report does not specify whether the commentary was favorable or unfavorable for Booking. Priceline CEO discusses travel trends
Negative Sentiment: Booking has lagged the broader market this year, which could weigh on investor sentiment and highlights concerns about online-travel-sector growth or valuation. Separately, director Paulo Pisano sold 3,000 shares worth about $610,440 under a pre-arranged Rule 10b5-1 plan; the planned nature of the transaction reduces its signaling value, but it remains a modest negative headline.

Analyst Ratings Changes

A number of equities analysts have recently weighed in on BKNG shares. Rosenblatt Securities initiated coverage on shares of Booking in a research report on Tuesday. They set a “buy” rating and a $245.00 price target on the stock. BTIG Research reaffirmed a “buy” rating and set a $250.00 price objective on shares of Booking in a research note on Thursday, August 27th. Robert W. Baird set a $230.00 target price on Booking in a report on Wednesday, August 5th. Wedbush boosted their target price on Booking from $211.00 to $247.00 and gave the company an “outperform” rating in a research note on Wednesday, August 5th. Finally, Wells Fargo & Company set a $220.00 price objective on Booking and gave the company an “equal weight” rating in a report on Wednesday, August 5th. One analyst has rated the stock with a Strong Buy rating, twenty-eight have assigned a Buy rating and eight have assigned a Hold rating to the company’s stock. Based on data from MarketBeat.com, the stock has a consensus rating of “Moderate Buy” and an average target price of $236.70.

View Our Latest Stock Report on Booking

About Booking

(Free Report)

Booking Holdings Inc is a global online travel company that operates a portfolio of consumer brands and technology platforms that facilitate the search for and booking of travel services. The company’s businesses focus on accommodations, transportation and related travel services through consumer-facing websites and apps as well as partner distribution channels. Booking Holdings was originally founded as Priceline in the late 1990s and adopted the Booking Holdings name in 2018; it is headquartered in Norwalk, Connecticut.

Its core offerings include online reservations for hotels, vacation rentals and other lodging; flight and car rental search and booking; and ancillary services that support travel planning and on-property experiences.