Insider Selling: Harley-Davidson (NYSE:HOG) CFO Sells 1,554 Shares of Stock

Posted by Stanley Muller on Sep 2nd, 2026

Harley-Davidson, Inc. (NYSE:HOG – Get Free Report) CFO Jonathan Root sold 1,554 shares of the business’s stock in a transaction that occurred on Tuesday, September 1st. The shares were sold at an average price of $27.46, for a total transaction of $42,672.84. Following the transaction, the chief financial officer owned 26,292 shares of the company’s stock, valued at approximately $721,978.32. This represents a 5.58% decrease in their ownership of the stock. The sale was disclosed in a filing with the Securities & Exchange Commission, which is available at this hyperlink. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan.

Harley-Davidson Price Performance

NYSE HOG traded up $0.65 on Wednesday, hitting $27.80. 1,455,054 shares of the company’s stock were exchanged, compared to its average volume of 3,051,137. The stock has a 50-day moving average of $26.24 and a 200-day moving average of $23.55. The stock has a market cap of $2.89 billion, a price-to-earnings ratio of 17.06, a P/E/G ratio of 17.05 and a beta of 1.29. Harley-Davidson, Inc. has a 52 week low of $17.09 and a 52 week high of $31.25. The company has a current ratio of 1.90, a quick ratio of 1.70 and a debt-to-equity ratio of 0.36.

Harley-Davidson (NYSE:HOG – Get Free Report) last issued its quarterly earnings results on Thursday, July 23rd. The company reported $0.75 earnings per share (EPS) for the quarter, beating the consensus estimate of $0.65 by $0.10. Harley-Davidson had a return on equity of 6.28% and a net margin of 4.78%.The company had revenue of $1.23 billion for the quarter, compared to analyst estimates of $1.17 billion. During the same quarter last year, the company posted $0.88 EPS. The company’s revenue for the quarter was down 5.9% compared to the same quarter last year. Analysts expect that Harley-Davidson, Inc. will post 0.56 earnings per share for the current year.

Institutional Inflows and Outflows

A number of large investors have recently modified their holdings of HOG. Triumph Capital Management boosted its holdings in shares of Harley-Davidson by 4.7% during the 3rd quarter. Triumph Capital Management now owns 10,171 shares of the company’s stock valued at $284,000 after acquiring an additional 454 shares in the last quarter. State of Michigan Retirement System increased its holdings in Harley-Davidson by 1.8% in the 1st quarter. State of Michigan Retirement System now owns 28,461 shares of the company’s stock worth $575,000 after purchasing an additional 500 shares in the last quarter. Fifth Third Bancorp increased its holdings in Harley-Davidson by 48.9% in the 4th quarter. Fifth Third Bancorp now owns 1,764 shares of the company’s stock worth $36,000 after purchasing an additional 579 shares in the last quarter. Oregon Public Employees Retirement Fund raised its position in Harley-Davidson by 2.5% in the first quarter. Oregon Public Employees Retirement Fund now owns 24,251 shares of the company’s stock valued at $490,000 after purchasing an additional 600 shares during the last quarter. Finally, Syon Capital LLC raised its position in Harley-Davidson by 4.2% in the second quarter. Syon Capital LLC now owns 16,333 shares of the company’s stock valued at $400,000 after purchasing an additional 657 shares during the last quarter. 85.10% of the stock is currently owned by institutional investors.

Wall Street Analysts Forecast Growth

A number of research analysts have issued reports on the company. Morgan Stanley lifted their target price on Harley-Davidson from $15.00 to $17.00 and gave the company an “underweight” rating in a research report on Tuesday, July 28th. Griffin Securities set a $33.00 target price on shares of Harley-Davidson in a report on Monday, August 17th. Citigroup raised their price target on shares of Harley-Davidson from $26.00 to $27.00 and gave the company a “neutral” rating in a research note on Sunday, July 12th. Wolfe Research reaffirmed an “outperform” rating on shares of Harley-Davidson in a report on Monday, June 15th. Finally, Weiss Ratings raised shares of Harley-Davidson from a “hold (c-)” rating to a “hold (c)” rating in a report on Tuesday, August 11th. One analyst has rated the stock with a Strong Buy rating, four have assigned a Buy rating, five have issued a Hold rating and two have issued a Sell rating to the company. According to data from MarketBeat, the company currently has a consensus rating of “Hold” and a consensus price target of $27.00.

Get Our Latest Analysis on HOG

About Harley-Davidson

(Get Free Report)

Harley-Davidson, Inc is a renowned American motorcycle manufacturer best known for its heavyweight cruiser and touring bikes. Founded in 1903 in Milwaukee, Wisconsin, the company has built a strong reputation for producing distinctive motorcycles characterized by their signature V-twin engines, chrome finishes and robust frames. Harley-Davidson markets its products globally through a network of franchised dealerships and focuses on delivering an immersive brand experience to its customers, emphasizing lifestyle and community alongside its motorcycles.

In addition to its core motorcycle business, Harley-Davidson offers an extensive range of parts, accessories and apparel under its Genuine Motor Parts & Accessories and MotorClothes lines.