Avishai Abrahami Buys 654 Shares of Wix.com (NASDAQ:WIX) Stock

Posted by Geri Gentry on Sep 2nd, 2026

Wix.com Ltd. (NASDAQ:WIX – Get Free Report) CEO Avishai Abrahami bought 654 shares of the firm’s stock in a transaction on Monday, August 31st. The stock was purchased at an average cost of $59.89 per share, with a total value of $39,168.06. Following the completion of the transaction, the chief executive officer directly owned 486,225 shares of the company’s stock, valued at approximately $29,120,015.25. The trade was a 0.13% increase in their ownership of the stock. The transaction was disclosed in a filing with the Securities & Exchange Commission, which is accessible through this link.

Avishai Abrahami also recently made the following trade(s):

On Monday, August 31st, Avishai Abrahami bought 55 shares of Wix.com stock. The stock was purchased at an average price of $59.89 per share, for a total transaction of $3,293.95.

Wix.com Price Performance

Shares of NASDAQ WIX traded up $0.48 during trading on Wednesday, reaching $88.86. 318,654 shares of the stock traded hands, compared to its average volume of 2,171,313. The stock has a market capitalization of $5.18 billion, a P/E ratio of -25.10, a price-to-earnings-growth ratio of 41.95 and a beta of 1.02. Wix.com Ltd. has a 52-week low of $40.16 and a 52-week high of $190.93. The company has a 50-day moving average of $61.53 and a 200-day moving average of $66.58.

Wix.com (NASDAQ:WIX – Get Free Report) last announced its quarterly earnings data on Tuesday, August 4th. The information services provider reported $1.39 earnings per share for the quarter, topping the consensus estimate of $1.13 by $0.26. Wix.com had a negative return on equity of 1.61% and a negative net margin of 8.19%.The company had revenue of $563.06 million during the quarter, compared to analyst estimates of $552.56 million. During the same quarter last year, the firm posted $2.28 EPS. The firm’s revenue for the quarter was up 14.9% on a year-over-year basis. Analysts expect that Wix.com Ltd. will post 0.24 earnings per share for the current fiscal year.

Analysts Set New Price Targets

WIX has been the subject of a number of recent research reports. UBS Group set a $75.00 price objective on shares of Wix.com in a research note on Wednesday, August 5th. Needham & Company LLC reiterated a “buy” rating and set a $80.00 price objective on shares of Wix.com in a research note on Wednesday, August 5th. Cantor Fitzgerald raised their target price on Wix.com from $65.00 to $80.00 and gave the stock an “overweight” rating in a research note on Wednesday, August 5th. Citigroup reaffirmed a “neutral” rating on shares of Wix.com in a report on Wednesday, August 12th. Finally, Wedbush lifted their target price on Wix.com from $55.00 to $80.00 and gave the company a “neutral” rating in a report on Thursday, August 20th. Eleven analysts have rated the stock with a Buy rating, ten have assigned a Hold rating and two have assigned a Sell rating to the company. According to MarketBeat, the stock presently has a consensus rating of “Hold” and an average price target of $90.57.

Get Our Latest Analysis on Wix.com

Key Wix.com News

Here are the key news stories impacting Wix.com this week:

Positive Sentiment: AI partnership offers a competitive counterpoint. A report says Wix is bringing “Harmony” to Google Gemini, potentially giving users more integrated AI-powered website creation tools. The development may help Wix compete in the emerging “vibe coding” market and reduce concerns that AI will disrupt its core business. However, the article questions whether the opportunity is already reflected in the stock’s valuation. Wix.com Brings Harmony to Gemini
Neutral Sentiment: Class-action deadline remains September 22. Several law firms reminded investors who purchased WIX securities between February 19, 2025, and May 12, 2026, of the deadline to seek lead-plaintiff status. These notices largely repeat existing information rather than announce a new ruling, but they keep litigation risk in focus. Kaplan Fox Wix Investor Deadline Notice
Negative Sentiment: Securities litigation adds overhang. A class action has been filed against Wix and certain officers, alleging that the company overstated the competitiveness of its AI products, AI demand, product innovation and Base44 momentum while understating business risks. The case follows a reported 27% decline after Wix’s first-quarter 2026 results. The allegations have not been proven. Pomerantz Wix Class Action Filing
Negative Sentiment: Director reduces holdings. Director Ron Gutler sold 5,718 shares for approximately $488,000, cutting his direct position by about 27%. The transaction occurred under a pre-arranged Rule 10b5-1 plan, which limits its significance, but the absence of reported insider purchases may still weigh on sentiment. Wix Director SEC Form 4 Filing

Institutional Inflows and Outflows

Hedge funds have recently made changes to their positions in the company. Hsbc Holdings PLC raised its position in shares of Wix.com by 11,894.0% in the first quarter. Hsbc Holdings PLC now owns 3,529,474 shares of the information services provider’s stock worth $318,676,000 after buying an additional 3,500,047 shares in the last quarter. Ameriprise Financial Inc. increased its stake in Wix.com by 879.0% in the 2nd quarter. Ameriprise Financial Inc. now owns 2,031,591 shares of the information services provider’s stock worth $321,926,000 after acquiring an additional 1,824,070 shares during the last quarter. California State Teachers Retirement System increased its stake in Wix.com by 2,918.9% in the 2nd quarter. California State Teachers Retirement System now owns 1,788,485 shares of the information services provider’s stock worth $81,144,000 after acquiring an additional 1,729,242 shares during the last quarter. Wellington Management Group LLP raised its holdings in shares of Wix.com by 90.4% in the 3rd quarter. Wellington Management Group LLP now owns 3,390,589 shares of the information services provider’s stock valued at $602,270,000 after acquiring an additional 1,609,989 shares in the last quarter. Finally, Diamond Hill Capital Management Inc. bought a new stake in shares of Wix.com during the 4th quarter valued at about $150,622,000. 81.52% of the stock is currently owned by hedge funds and other institutional investors.

Wix.com Company Profile

(Get Free Report)

Wix.com Ltd. operates a cloud-based platform that enables individuals and businesses to create, manage and develop professional web presences through an intuitive drag-and-drop interface. The company’s software-as-a-service model provides hosting, customizable templates and a range of design tools, eliminating the need for coding expertise. Users can choose from a variety of premium plans to access custom domains, enhanced storage, and advanced performance features tailored to personal projects, small businesses and online storefronts.

Beyond its core website builder, Wix offers a suite of complementary services designed to support digital growth and marketing.