Intuit Inc. $INTU Shares Sold by Northstar Asset Management Inc.

Posted by Stanley Muller on Aug 29th, 2026

Northstar Asset Management Inc. lowered its position in shares of Intuit Inc. (NASDAQ:INTU – Free Report) by 11.3% in the second quarter, according to its most recent 13F filing with the SEC. The firm owned 11,443 shares of the software maker’s stock after selling 1,456 shares during the quarter. Northstar Asset Management Inc.’s holdings in Intuit were worth $2,987,000 as of its most recent filing with the SEC.

A number of other institutional investors and hedge funds have also recently bought and sold shares of INTU. Intesa Sanpaolo Wealth Management acquired a new position in shares of Intuit during the 4th quarter valued at $25,000. Fiduciary Financial Advisors acquired a new position in shares of Intuit during the second quarter worth about $25,000. Osbon Capital Management LLC acquired a new position in shares of Intuit during the second quarter worth about $26,000. MidFirst Bank purchased a new stake in shares of Intuit in the second quarter worth about $28,000. Finally, HHM Wealth Advisors LLC grew its stake in shares of Intuit by 75.0% in the first quarter. HHM Wealth Advisors LLC now owns 70 shares of the software maker’s stock valued at $30,000 after buying an additional 30 shares in the last quarter. Institutional investors and hedge funds own 83.66% of the company’s stock.

Intuit Price Performance

INTU stock opened at $358.06 on Friday. The stock’s 50 day moving average is $307.36 and its two-hundred day moving average is $356.70. Intuit Inc. has a 52-week low of $252.84 and a 52-week high of $705.08. The company has a market capitalization of $97.94 billion, a PE ratio of 21.70, a P/E/G ratio of 0.90 and a beta of 0.97. The company has a quick ratio of 1.45, a current ratio of 1.51 and a debt-to-equity ratio of 0.34.

Intuit (NASDAQ:INTU – Get Free Report) last posted its quarterly earnings results on Tuesday, August 25th. The software maker reported $4.03 earnings per share (EPS) for the quarter, beating the consensus estimate of $3.58 by $0.45. The firm had revenue of $4.35 billion for the quarter, compared to analysts’ expectations of $4.27 billion. Intuit had a net margin of 21.29% and a return on equity of 25.97%. The firm’s quarterly revenue was up 13.7% on a year-over-year basis. During the same period in the prior year, the company posted $2.75 earnings per share. Intuit has set its Q1 2027 guidance at 2.440-2.480 EPS and its FY 2027 guidance at 22.880-23.120 EPS. Analysts predict that Intuit Inc. will post 23 earnings per share for the current fiscal year.

Intuit Increases Dividend

The business also recently declared a quarterly dividend, which will be paid on Friday, October 16th. Stockholders of record on Thursday, October 8th will be given a dividend of $1.38 per share. The ex-dividend date of this dividend is Thursday, October 8th. This is a positive change from Intuit’s previous quarterly dividend of $1.20. This represents a $5.52 annualized dividend and a dividend yield of 1.5%. Intuit’s dividend payout ratio is 29.09%.

Analyst Upgrades and Downgrades

Several equities research analysts recently commented on INTU shares. Freedom Capital downgraded Intuit from a “strong-buy” rating to a “hold” rating in a report on Thursday, May 21st. Wolfe Research downgraded shares of Intuit from an “outperform” rating to a “peer perform” rating in a research report on Wednesday. HSBC dropped their price objective on shares of Intuit from $897.00 to $707.00 and set a “buy” rating on the stock in a research note on Friday, May 22nd. Wells Fargo & Company decreased their target price on shares of Intuit from $360.00 to $300.00 and set an “equal weight” rating for the company in a research note on Wednesday. Finally, Bank of America lowered shares of Intuit from a “buy” rating to a “neutral” rating and set a $360.00 price target for the company. in a report on Wednesday. Seventeen equities research analysts have rated the stock with a Buy rating, eleven have assigned a Hold rating and three have given a Sell rating to the stock. Based on data from MarketBeat, the company has an average rating of “Hold” and a consensus price target of $434.68.

View Our Latest Research Report on Intuit

Insider Activity

In related news, Director Richard L. Dalzell sold 338 shares of Intuit stock in a transaction dated Thursday, June 11th. The stock was sold at an average price of $279.86, for a total value of $94,592.68. Following the completion of the transaction, the director directly owned 12,326 shares in the company, valued at approximately $3,449,554.36. This trade represents a 2.67% decrease in their ownership of the stock. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which is accessible through this link. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, CAO Lauren D. Hotz sold 907 shares of the business’s stock in a transaction dated Thursday, August 27th. The shares were sold at an average price of $346.54, for a total value of $314,311.78. Following the completion of the sale, the chief accounting officer directly owned 1,628 shares of the company’s stock, valued at approximately $564,167.12. This represents a 35.78% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. Insiders have sold 2,146 shares of company stock worth $662,666 in the last ninety days. Corporate insiders own 2.49% of the company’s stock.

Key Stories Impacting Intuit

Here are the key news stories impacting Intuit this week:

Positive Sentiment: Management’s planned strategy to reduce initial revenue per TurboTax do-it-yourself customer could help restore customer volume and support longer-term growth. The approach suggests the weakness is a strategic reset focused on winning back users rather than an immediate deterioration in the overall business. Intuit is Lowering TurboTax Revenue per User to Win Customers
Positive Sentiment: Analysts and investors continue to point to Intuit’s mid-market expansion, artificial-intelligence adoption and substantial share repurchases as potential offsets to slower consumer-tax growth. One analysis characterized the earnings reset as a pivot rather than a breakdown in the company’s fundamentals. Intuit’s Earnings Reset May Be More Pivot Than Plunge
Neutral Sentiment: Intuit is reorganizing its reporting structure, with Mailchimp becoming a separate reportable segment beginning in fiscal 2027. This may improve transparency around the company’s different growth engines but does not by itself change financial performance. Mailchimp Becomes a Separate Operating Segment
Negative Sentiment: TurboTax underperformance and competitive pricing pressure remain the primary concerns. Fiscal 2027 revenue growth is expected at only 9% to 10%, with TurboTax growth projected at 2% to 3%; near-term revenue guidance also trailed analyst estimates. Intuit’s Real Problem Is Not on Its Income Statement
Negative Sentiment: Several firms lowered their ratings or price targets, including downgrades from Bank of America, JPMorgan and Wolfe Research and target reductions from Oppenheimer and Truist. The analyst actions reflect concern that the slower-growth outlook warrants a lower valuation.
Negative Sentiment: Multiple law firms publicized securities-fraud class-action deadlines for September 8, alleging that Intuit misrepresented the strength of its tax-related business. These announcements add reputational and potential legal overhang, although the allegations have not been proven.

Intuit Company Profile

(Free Report)

Intuit Inc (NASDAQ: INTU) is a financial software company headquartered in Mountain View, California, that develops and sells cloud-based financial management and compliance products for individuals, small businesses, self-employed workers and accounting professionals. Founded in 1983 by Scott Cook and Tom Proulx, the company has grown from desktop tax and accounting software into a diversified provider of online financial tools. As of my latest update, Sasan Goodarzi serves as Chief Executive Officer.

Intuit’s product portfolio includes QuickBooks, its flagship accounting and business-management platform that offers bookkeeping, payroll, payments and invoicing capabilities; TurboTax, a tax-preparation and filing service aimed at individual taxpayers; and Mint, a consumer personal-finance and budgeting app.