Jefferies Financial Group Inc. Makes New $22.89 Million Investment in Booking Holdings Inc. $BKNG

Posted by Geri Gentry on Aug 28th, 2026

Jefferies Financial Group Inc. acquired a new stake in shares of Booking Holdings Inc. (NASDAQ:BKNG – Free Report) in the second quarter, according to the company in its most recent 13F filing with the Securities and Exchange Commission (SEC). The firm acquired 128,435 shares of the business services provider’s stock, valued at approximately $22,892,000.

Several other large investors have also recently made changes to their positions in BKNG. B. Metzler seel. Sohn & Co. AG purchased a new stake in shares of Booking during the 2nd quarter valued at about $11,687,000. MBM Wealth Consultants LLC increased its stake in Booking by 2,860.8% during the second quarter. MBM Wealth Consultants LLC now owns 12,554 shares of the business services provider’s stock worth $2,238,000 after acquiring an additional 12,130 shares during the last quarter. Life Cycle Investment Partners Ltd bought a new stake in Booking during the fourth quarter worth approximately $361,463,000. Merit Financial Group LLC raised its position in Booking by 1,663.9% during the second quarter. Merit Financial Group LLC now owns 28,698 shares of the business services provider’s stock valued at $5,115,000 after purchasing an additional 27,071 shares during the period. Finally, Rit Capital Partners PLC purchased a new stake in Booking during the fourth quarter valued at approximately $51,396,000. 92.42% of the stock is owned by institutional investors.

Booking Stock Performance

Shares of BKNG stock opened at $202.56 on Friday. The stock has a 50 day moving average price of $191.50 and a 200 day moving average price of $177.49. Booking Holdings Inc. has a 52-week low of $150.14 and a 52-week high of $226.63. The firm has a market capitalization of $152.20 billion, a P/E ratio of 22.42, a P/E/G ratio of 1.26 and a beta of 1.07.

Booking (NASDAQ:BKNG – Get Free Report) last announced its quarterly earnings data on Monday, August 3rd. The business services provider reported $2.54 EPS for the quarter, beating the consensus estimate of $2.43 by $0.11. Booking had a negative return on equity of 102.96% and a net margin of 25.53%.The company had revenue of $7.35 billion for the quarter, compared to the consensus estimate of $7.19 billion. During the same quarter in the prior year, the company posted $55.40 EPS. Booking’s quarterly revenue was up 8.1% on a year-over-year basis. As a group, sell-side analysts forecast that Booking Holdings Inc. will post 10.47 EPS for the current year.

Booking Announces Dividend

The business also recently declared a quarterly dividend, which will be paid on Wednesday, September 30th. Stockholders of record on Friday, September 11th will be issued a $0.42 dividend. The ex-dividend date is Friday, September 11th. This represents a $1.68 dividend on an annualized basis and a dividend yield of 0.8%. Booking’s dividend payout ratio is presently 18.58%.

Analysts Set New Price Targets

BKNG has been the subject of a number of recent research reports. Robert W. Baird set a $230.00 target price on Booking in a report on Wednesday, August 5th. Wells Fargo & Company set a $220.00 price target on Booking and gave the company an “equal weight” rating in a report on Wednesday, August 5th. Argus raised their price target on Booking from $210.00 to $245.00 and gave the stock a “buy” rating in a research report on Monday, August 10th. Deutsche Bank Aktiengesellschaft reaffirmed a “buy” rating and set a $230.00 price objective on shares of Booking in a research note on Wednesday, August 5th. Finally, Bank of America reissued a “buy” rating and issued a $234.00 target price on shares of Booking in a research note on Wednesday, August 5th. One analyst has rated the stock with a Strong Buy rating, twenty-seven have given a Buy rating and eight have assigned a Hold rating to the company. According to MarketBeat, Booking presently has a consensus rating of “Moderate Buy” and a consensus price target of $236.45.

View Our Latest Report on BKNG

Insider Activity at Booking

In related news, VP Peter J. Millones sold 50,050 shares of the firm’s stock in a transaction dated Monday, August 17th. The shares were sold at an average price of $207.59, for a total value of $10,389,879.50. Following the transaction, the vice president owned 375,025 shares of the company’s stock, valued at $77,851,439.75. This trade represents a 11.77% decrease in their position. The transaction was disclosed in a filing with the SEC, which is accessible through the SEC website. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, Director Robert J. Mylod, Jr. sold 5,000 shares of the business’s stock in a transaction dated Wednesday, July 29th. The shares were sold at an average price of $200.00, for a total transaction of $1,000,000.00. Following the completion of the sale, the director directly owned 16,000 shares of the company’s stock, valued at approximately $3,200,000. This trade represents a 23.81% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Over the last quarter, insiders sold 77,550 shares of company stock worth $16,112,304. 0.17% of the stock is currently owned by corporate insiders.

Booking Profile

(Free Report)

Booking Holdings Inc is a global online travel company that operates a portfolio of consumer brands and technology platforms that facilitate the search for and booking of travel services. The company’s businesses focus on accommodations, transportation and related travel services through consumer-facing websites and apps as well as partner distribution channels. Booking Holdings was originally founded as Priceline in the late 1990s and adopted the Booking Holdings name in 2018; it is headquartered in Norwalk, Connecticut.

Its core offerings include online reservations for hotels, vacation rentals and other lodging; flight and car rental search and booking; and ancillary services that support travel planning and on-property experiences.