Brooks Moore & Associates Inc. Makes New Investment in Southern Company (The) $SO

Posted by Geri Gentry on Aug 28th, 2026

Brooks Moore & Associates Inc. acquired a new stake in Southern Company (The) (NYSE:SO – Free Report) in the 2nd quarter, Holdings Channel reports. The institutional investor acquired 24,673 shares of the utilities provider’s stock, valued at approximately $2,361,000. Southern accounts for about 1.1% of Brooks Moore & Associates Inc.’s portfolio, making the stock its 28th largest position.

A number of other institutional investors have also recently made changes to their positions in the stock. Capital World Investors raised its stake in shares of Southern by 22.6% during the fourth quarter. Capital World Investors now owns 41,142,076 shares of the utilities provider’s stock valued at $3,587,589,000 after acquiring an additional 7,593,224 shares during the last quarter. Price T Rowe Associates Inc. MD grew its stake in shares of Southern by 18.7% in the fourth quarter. Price T Rowe Associates Inc. MD now owns 34,459,462 shares of the utilities provider’s stock worth $3,004,866,000 after purchasing an additional 5,436,212 shares during the last quarter. Geode Capital Management LLC increased its holdings in Southern by 1.4% during the 4th quarter. Geode Capital Management LLC now owns 27,259,125 shares of the utilities provider’s stock valued at $2,381,344,000 after purchasing an additional 384,860 shares during the period. Norges Bank purchased a new position in Southern during the 4th quarter valued at about $1,111,450,000. Finally, Bank of America Corp DE raised its position in Southern by 4.9% during the 1st quarter. Bank of America Corp DE now owns 8,380,592 shares of the utilities provider’s stock valued at $808,895,000 after purchasing an additional 392,210 shares during the last quarter. Hedge funds and other institutional investors own 64.10% of the company’s stock.

Southern Trading Down 0.9%

Shares of NYSE SO opened at $88.94 on Friday. Southern Company has a 1 year low of $83.80 and a 1 year high of $100.83. The stock has a market cap of $102.32 billion, a P/E ratio of 21.33, a price-to-earnings-growth ratio of 1.72 and a beta of 0.34. The firm has a 50-day moving average of $94.22 and a 200 day moving average of $94.42. The company has a debt-to-equity ratio of 1.62, a current ratio of 0.79 and a quick ratio of 0.59.

Southern (NYSE:SO – Get Free Report) last posted its quarterly earnings data on Wednesday, July 29th. The utilities provider reported $1.13 EPS for the quarter, topping the consensus estimate of $1.01 by $0.12. The business had revenue of $6.98 billion for the quarter, compared to analyst estimates of $7.23 billion. Southern had a net margin of 15.43% and a return on equity of 12.93%. Southern’s quarterly revenue was up .1% on a year-over-year basis. During the same quarter in the previous year, the firm posted $0.79 earnings per share. As a group, sell-side analysts expect that Southern Company will post 4.59 EPS for the current fiscal year.

Southern Announces Dividend

The business also recently declared a quarterly dividend, which will be paid on Tuesday, September 8th. Stockholders of record on Monday, August 17th will be given a $0.76 dividend. This represents a $3.04 dividend on an annualized basis and a dividend yield of 3.4%. The ex-dividend date of this dividend is Monday, August 17th. Southern’s payout ratio is currently 72.90%.

Wall Street Analysts Forecast Growth

Several equities research analysts have weighed in on SO shares. Truist Financial dropped their price objective on Southern from $100.00 to $97.00 and set a “hold” rating for the company in a report on Thursday, August 13th. JPMorgan Chase & Co. upped their target price on Southern from $101.00 to $104.00 and gave the company a “neutral” rating in a report on Thursday, July 16th. Weiss Ratings reaffirmed a “buy (b)” rating on shares of Southern in a research note on Wednesday, July 29th. Wall Street Zen cut shares of Southern from a “hold” rating to a “sell” rating in a report on Saturday, August 1st. Finally, Jefferies Financial Group set a $99.00 price objective on shares of Southern in a research report on Monday, June 22nd. Seven analysts have rated the stock with a Buy rating, eleven have assigned a Hold rating and two have assigned a Sell rating to the company. According to data from MarketBeat.com, the stock currently has a consensus rating of “Hold” and an average price target of $100.09.

Get Our Latest Analysis on Southern

Southern Company Profile

(Free Report)

Southern Company (NYSE: SO) is an Atlanta-based energy holding company that provides electric and gas utility services and owns power generation assets across the United States. Founded in 1945, the company operates a portfolio of regulated electric utilities and affiliated businesses that generate, transmit and distribute electricity to residential, commercial and industrial customers.

Southern’s principal regulated electric subsidiaries include Georgia Power, Alabama Power and Mississippi Power, which serve large portions of the southeastern United States.