BARK (NYSE:BARK – Get Free Report) and GrowGeneration (NASDAQ:GRWG – Get Free Report) are both small-cap consumer discretionary companies, but which is the superior investment? We will compare the two companies based on the strength of their earnings, valuation, dividends, risk, institutional ownership, analyst recommendations and profitability.
Earnings and Valuation
This table compares BARK and GrowGeneration”s gross revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| BARK | $394.84 million | 0.25 | -$39.01 million | ($3.58) | -3.05 |
| GrowGeneration | $161.74 million | 0.60 | -$24.05 million | ($0.27) | -6.15 |
Analyst Ratings
This is a summary of recent ratings and target prices for BARK and GrowGeneration, as reported by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| BARK | 1 | 2 | 2 | 0 | 2.20 |
| GrowGeneration | 1 | 1 | 1 | 0 | 2.00 |
BARK presently has a consensus price target of $15.33, indicating a potential upside of 40.61%. GrowGeneration has a consensus price target of $2.50, indicating a potential upside of 50.60%. Given GrowGeneration’s higher probable upside, analysts clearly believe GrowGeneration is more favorable than BARK.
Volatility & Risk
BARK has a beta of 1.95, meaning that its share price is 95% more volatile than the S&P 500. Comparatively, GrowGeneration has a beta of 2.51, meaning that its share price is 151% more volatile than the S&P 500.
Profitability
This table compares BARK and GrowGeneration’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| BARK | -8.42% | -35.66% | -14.54% |
| GrowGeneration | -10.07% | -17.44% | -11.52% |
Institutional & Insider Ownership
28.8% of BARK shares are owned by institutional investors. Comparatively, 36.0% of GrowGeneration shares are owned by institutional investors. 14.8% of BARK shares are owned by company insiders. Comparatively, 8.1% of GrowGeneration shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.
Summary
GrowGeneration beats BARK on 8 of the 14 factors compared between the two stocks.
About BARK
BARK Inc., a dog-centric company, provides products, services, and content for dogs. It operates in two segments, Direct to Consumer and Commerce. The company serves dogs through monthly subscription services. It is also involved in the design of playstyle-specific toys, satisfying treats, personal meal plans with supplements, and dog-first experiences designed to foster health and happiness of dogs everywhere. In addition, the company offers monthly themed box of toys and treats under the BarkBox and Super Chewer names; personalized meal plans under the BARK Food name; health and wellness products under the BARK Bright name; and dog beds, bowls, collars, harnesses, and leashes under the BARK Home brand. Further, the company sells BARK Home products through BarkShop.com. Additionally, it offers custom collections through online marketplaces, and brick and mortar retailers. The company was formerly known as The Original BARK Company and changed its name to BARK, Inc. in November 2021. BARK Inc. was incorporated in 2011 and is headquartered in New York, New York.
About GrowGeneration
GrowGeneration Corp., through its subsidiaries, owns and operates retail hydroponic and organic gardening stores in the United States. The company engages in the marketing and distribution of nutrients, additives, growing media, lighting, and environmental control systems, as well as other indoor and outdoor growing products. It operates a chain of stores in California, Colorado, Michigan, Maine, Oklahoma, Oregon, Washington, Montana, New York, Ohio, Mississippi, Missouri, Arizona, Rhode Island, Florida, Massachusetts, Virginia, New Jersey, and New Mexico, as well as growgeneration.com, an online superstore for cultivators, a wholesale business for resellers, HRG Distribution, and benching, racking, and storage solutions and MMI. The company was formerly known as Easylife Corp. GrowGeneration Corp. was founded in 2008 and is based in Greenwood Village, Colorado.
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