Bilibili Inc. Sponsored ADR (NASDAQ:BILI) Receives $30.78 Average Price Target from Analysts

Posted by George Bondi on Aug 27th, 2026

Shares of Bilibili Inc. Sponsored ADR (NASDAQ:BILI – Get Free Report) have earned an average rating of “Moderate Buy” from the nine brokerages that are presently covering the company, Marketbeat reports. One equities research analyst has rated the stock with a sell rating and eight have issued a buy rating on the company. The average 12 month price target among brokers that have covered the stock in the last year is $31.1250.

A number of equities research analysts recently issued reports on BILI shares. Weiss Ratings cut shares of Bilibili from a “hold (c-)” rating to a “sell (d+)” rating in a research note on Monday, June 8th. Macquarie Infrastructure reaffirmed an “outperform” rating and issued a $30.00 price target on shares of Bilibili in a research note on Tuesday, May 19th. Finally, Benchmark reiterated a “buy” rating on shares of Bilibili in a report on Wednesday, May 20th.

Check Out Our Latest Research Report on BILI

Key Bilibili News

Here are the key news stories impacting Bilibili this week:

Positive Sentiment: Global app relaunch: Bilibili has reportedly relaunched its international app to offer overseas users and creators an alternative to YouTube. Broader international reach could expand advertising, membership and creator-economy opportunities beyond China. Chinese video platform Bilibili relaunches international app
Positive Sentiment: Creator monetization push: Multiple reports say Bilibili may offer creators as much as $0.70 per 1,000 views, with actual payouts varying by content and performance. More attractive monetization could help the company recruit creators, build content supply and compete with YouTube. Bilibili reportedly offers creators up to $0.70 per 1,000 views
Positive Sentiment: New game catalyst: Bilibili confirmed a September 17 launch for mobile RPG Lumi Master. A successful release could support gaming revenue and user engagement, although the financial impact is not yet known. Bilibili confirms Lumi Master launch
Neutral Sentiment: Limited short-interest signal: The reported August short-interest figures show zero shares and a zero-day days-to-cover ratio, suggesting the data is incomplete or erroneous and provides no reliable indication of investor positioning.
Negative Sentiment: Execution and cost risks: The international strategy pits Bilibili against established platforms and may require substantial creator incentives and marketing spending. Because the $0.70 payout is only “reportedly” offered, investors may remain cautious about its scalability and effect on profitability. Bilibili may pay creators as it expands globally

Bilibili Price Performance

NASDAQ:BILI opened at $16.15 on Thursday. Bilibili has a 52 week low of $15.79 and a 52 week high of $36.40. The company has a quick ratio of 1.35, a current ratio of 1.35 and a debt-to-equity ratio of 0.30. The stock has a market capitalization of $6.70 billion, a PE ratio of 35.89 and a beta of 0.72. The stock’s 50-day moving average price is $17.61 and its 200-day moving average price is $21.36.

Institutional Inflows and Outflows

Several hedge funds have recently added to or reduced their stakes in BILI. Morgan Stanley boosted its holdings in Bilibili by 187.2% in the 4th quarter. Morgan Stanley now owns 3,846,849 shares of the company’s stock valued at $94,594,000 after purchasing an additional 2,507,321 shares during the last quarter. SIH Partners LLLP increased its holdings in shares of Bilibili by 327.1% during the 4th quarter. SIH Partners LLLP now owns 1,021,800 shares of the company’s stock worth $25,126,000 after buying an additional 782,540 shares during the last quarter. MY.Alpha Management HK Advisors Ltd purchased a new stake in shares of Bilibili during the 4th quarter valued at approximately $16,620,000. Panagora Asset Management Inc. raised its position in shares of Bilibili by 138.0% during the 4th quarter. Panagora Asset Management Inc. now owns 869,388 shares of the company’s stock valued at $21,378,000 after buying an additional 504,070 shares during the period. Finally, Arrowstreet Capital Limited Partnership lifted its holdings in Bilibili by 16.9% in the third quarter. Arrowstreet Capital Limited Partnership now owns 1,929,897 shares of the company’s stock valued at $54,211,000 after acquiring an additional 278,760 shares during the last quarter. 16.08% of the stock is owned by institutional investors and hedge funds.

Bilibili Company Profile

(Get Free Report)

Bilibili (NASDAQ: BILI) is a leading Chinese online entertainment platform renowned for its focus on animation, comics and games (ACG) content. The company operates a video-sharing website where users can view, upload and comment on a wide range of content, from full-length anime episodes to user-generated short videos. In addition to on-demand streaming, Bilibili offers live broadcasting services that connect creators with fans through real-time interaction features such as “bullet comments” that flow across the screen.

Beyond its core video community, Bilibili generates revenue through multiple value-added services.