FIGS (NYSE:FIGS – Get Free Report) and Williams-Sonoma (NYSE:WSM – Get Free Report) are both consumer discretionary companies, but which is the superior business? We will contrast the two companies based on the strength of their dividends, profitability, risk, valuation, institutional ownership, analyst recommendations and earnings.
Valuation & Earnings
This table compares FIGS and Williams-Sonoma”s top-line revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| FIGS | $631.10 million | 4.02 | $34.25 million | $0.33 | 46.30 |
| Williams-Sonoma | $7.81 billion | 3.59 | $1.09 billion | $8.93 | 26.64 |
Analyst Ratings
This is a summary of current recommendations and price targets for FIGS and Williams-Sonoma, as reported by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| FIGS | 0 | 5 | 6 | 0 | 2.55 |
| Williams-Sonoma | 0 | 9 | 8 | 1 | 2.56 |
FIGS currently has a consensus target price of $18.71, indicating a potential upside of 22.48%. Williams-Sonoma has a consensus target price of $236.26, indicating a potential downside of 0.68%. Given FIGS’s higher possible upside, analysts plainly believe FIGS is more favorable than Williams-Sonoma.
Profitability
This table compares FIGS and Williams-Sonoma’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| FIGS | 8.72% | 12.53% | 9.52% |
| Williams-Sonoma | 13.81% | 53.29% | 20.72% |
Risk and Volatility
FIGS has a beta of 1.03, meaning that its stock price is 3% more volatile than the S&P 500. Comparatively, Williams-Sonoma has a beta of 1.5, meaning that its stock price is 50% more volatile than the S&P 500.
Institutional & Insider Ownership
92.2% of FIGS shares are held by institutional investors. Comparatively, 99.3% of Williams-Sonoma shares are held by institutional investors. 27.1% of FIGS shares are held by company insiders. Comparatively, 1.1% of Williams-Sonoma shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth.
Summary
Williams-Sonoma beats FIGS on 11 of the 15 factors compared between the two stocks.
About FIGS
FIGS, Inc. operates as a direct-to-consumer healthcare apparel and lifestyle company in the United States and internationally. It designs and sells healthcare apparel and scrubwear and non-scrubwear offerings, such as outerwear, underscrubs, footwear, compression socks, lab coats, loungewear, and other apparel. It also offers sports bras, performance leggings, tops, super-soft pima cotton tops, vests, fleeces, and jackets; necessities, scrub caps, lanyards, badge reels, tote bags, baseball caps, and beanies. The company markets and sells its products to healthcare professionals through its direct-to-consumer digital platform comprising website, mobile app, and B2B business, as well as retail store. FIGS, Inc. was founded in 2013 and is headquartered in Santa Monica, California. FIGS, Inc.
About Williams-Sonoma
Williams-Sonoma, Inc. operates as an omni-channel specialty retailer of various products for home. It offers cooking, dining, and entertaining products, such as cookware, tools, electrics, cutlery, tabletop and bar, outdoor, furniture, and a library of cookbooks under the Williams Sonoma Home brand, as well as home furnishings and decorative accessories under the Williams Sonoma lifestyle brand; and furniture, bedding, lighting, rugs, table essentials, and decorative accessories under the Pottery Barn brand. The company also provides home decor products under the West Elm brand; kids accessories under the Pottery Barn Kids brand; and an organic bedding to multi-purpose furniture under the Pottery Barn Teen brand. In addition, it offers made-to-order lighting, hardware, furniture, and home decors inspired by history under the Rejuvenation brand; personalized products and custom gifts under the Mark and Graham brand; and colorful and vintage-inspired heirloom products under the GreenRow, as well as operates a 3-D imaging and augmented reality platform for the home furnishings and décor industry under the Outward brand. The company markets its products through e-commerce websites, direct-mail catalogs, and retail stores. Williams-Sonoma, Inc. was founded in 1956 and is headquartered in San Francisco, California.
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