Tracy Skeans Sells 3,494 Shares of Yum! Brands (NYSE:YUM) Stock

Posted by Brenda Bartman on Aug 26th, 2026

Yum! Brands, Inc. (NYSE:YUM – Get Free Report) COO Tracy Skeans sold 3,494 shares of the stock in a transaction dated Monday, August 24th. The shares were sold at an average price of $158.00, for a total value of $552,052.00. Following the completion of the sale, the chief operating officer owned 3 shares of the company’s stock, valued at approximately $474. This trade represents a 99.91% decrease in their position. The transaction was disclosed in a filing with the SEC, which is available at the SEC website. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan.

Yum! Brands Stock Performance

Yum! Brands stock opened at $156.55 on Wednesday. The stock’s 50 day moving average price is $153.46 and its 200 day moving average price is $155.95. The firm has a market capitalization of $42.72 billion, a PE ratio of 19.69, a price-to-earnings-growth ratio of 2.55 and a beta of 0.55. Yum! Brands, Inc. has a one year low of $137.33 and a one year high of $170.14.

Yum! Brands (NYSE:YUM – Get Free Report) last released its quarterly earnings results on Thursday, July 30th. The restaurant operator reported $1.62 earnings per share for the quarter, topping analysts’ consensus estimates of $1.58 by $0.04. Yum! Brands had a negative return on equity of 24.57% and a net margin of 25.42%.The firm had revenue of $2.17 billion during the quarter, compared to analysts’ expectations of $2.18 billion. During the same quarter in the prior year, the business earned $1.44 EPS. Yum! Brands’s quarterly revenue was up 12.2% compared to the same quarter last year. On average, analysts forecast that Yum! Brands, Inc. will post 6.42 earnings per share for the current fiscal year.

Yum! Brands declared that its board has approved a share repurchase program on Tuesday, June 16th that permits the company to buyback $4.00 billion in outstanding shares. This buyback authorization permits the restaurant operator to repurchase up to 9.4% of its shares through open market purchases. Shares buyback programs are usually an indication that the company’s management believes its stock is undervalued.

Key Stories Impacting Yum! Brands

Here are the key news stories impacting Yum! Brands this week:

Positive Sentiment: Pizza Hut is launching a major football-season promotion with Pepsi and Buffalo Bills quarterback Josh Allen, including new advertising, promotional giveaways and value-oriented menu offers. The campaign could support traffic and sales during a key promotional period. Pizza Hut Teams Up With Pepsi and Josh Allen
Positive Sentiment: KFC introduced its Hot Ranch Big Dip and Double Crispy Hot Wings nationwide, supported by a marketing partnership with streamer IShowSpeed. New products and high-profile promotions may help KFC maintain customer engagement and boost near-term demand. KFC Debuts New Hot Ranch Big Dip
Neutral Sentiment: Investor commentary is assessing the implications of Yum!’s Pizza Hut sale and its effect on the company’s portfolio and growth strategy. The reports provide perspective but do not disclose new transaction terms or a fresh operating forecast. What Does the Pizza Hut Sale Mean for Yum! Brands?
Negative Sentiment: Pomerantz LLP said it is investigating potential claims on behalf of Yum! Brands investors. The announcement may increase uncertainty and headline risk, although it does not itself establish wrongdoing or indicate the likely financial outcome. Pomerantz Investor Alert
Negative Sentiment: COO Tracy Skeans sold 3,494 YUM shares worth approximately $552,000. The transaction reduced her direct holdings to three shares, which can be viewed negatively; however, it was executed under a pre-arranged Rule 10b5-1 trading plan, reducing its significance as a discretionary signal. SEC Insider Trading Filing

Analyst Ratings Changes

Several equities research analysts recently issued reports on the stock. Wells Fargo & Company lifted their price target on shares of Yum! Brands from $160.00 to $165.00 and gave the stock an “equal weight” rating in a research note on Thursday, April 30th. Royal Bank Of Canada upped their price objective on shares of Yum! Brands from $165.00 to $170.00 and gave the company a “sector perform” rating in a research report on Friday, July 31st. Citigroup raised their target price on Yum! Brands from $175.00 to $178.00 and gave the company a “neutral” rating in a research note on Sunday, July 12th. Deutsche Bank Aktiengesellschaft reiterated a “hold” rating and issued a $174.00 price target on shares of Yum! Brands in a research note on Friday, July 31st. Finally, JPMorgan Chase & Co. reduced their price target on Yum! Brands from $170.00 to $160.00 and set an “overweight” rating for the company in a report on Tuesday, August 4th. Twelve analysts have rated the stock with a Buy rating and seven have assigned a Hold rating to the stock. According to data from MarketBeat, the stock currently has a consensus rating of “Moderate Buy” and a consensus target price of $174.65.

View Our Latest Report on YUM

Hedge Funds Weigh In On Yum! Brands

Several large investors have recently added to or reduced their stakes in YUM. Harrell Investment Partners LLC raised its holdings in Yum! Brands by 1.5% in the second quarter. Harrell Investment Partners LLC now owns 4,235 shares of the restaurant operator’s stock worth $677,000 after purchasing an additional 62 shares in the last quarter. Magnolia Capital Advisors LLC boosted its holdings in shares of Yum! Brands by 2.0% in the 4th quarter. Magnolia Capital Advisors LLC now owns 3,292 shares of the restaurant operator’s stock valued at $498,000 after buying an additional 63 shares in the last quarter. Econ Financial Services Corp boosted its holdings in shares of Yum! Brands by 0.4% in the 1st quarter. Econ Financial Services Corp now owns 15,536 shares of the restaurant operator’s stock valued at $2,416,000 after buying an additional 63 shares in the last quarter. Essex Financial Services Inc. grew its position in shares of Yum! Brands by 1.0% in the 4th quarter. Essex Financial Services Inc. now owns 6,667 shares of the restaurant operator’s stock worth $1,009,000 after buying an additional 66 shares during the last quarter. Finally, Hilltop Holdings Inc. grew its position in shares of Yum! Brands by 2.8% in the 4th quarter. Hilltop Holdings Inc. now owns 2,525 shares of the restaurant operator’s stock worth $382,000 after buying an additional 68 shares during the last quarter. 82.37% of the stock is currently owned by institutional investors.

About Yum! Brands

(Get Free Report)

Yum! Brands, Inc (NYSE: YUM) is a global quick-service restaurant company that develops, operates and franchises a portfolio of well-known restaurant brands. The company’s principal brands are KFC, Pizza Hut and Taco Bell, each focused on distinct product categories—KFC on fried chicken and related menu items, Pizza Hut on pizza and complementary offerings, and Taco Bell on Mexican-inspired quick-service food. Yum! is headquartered in Louisville, Kentucky and was formed as Tricon Global Restaurants in 1997 when PepsiCo spun off its restaurant businesses, later adopting the Yum! Brands name.

The company’s operating model centers on brand development, system growth and franchising; a large portion of its restaurants are operated by independent franchisees, and Yum! generates revenue through franchise royalties and fees in addition to sales from company-operated locations.