LightInTheBox (NYSE:LITB) reported second-quarter revenue of $57 million, down 4% from a year earlier, as the company continued to phase out long-tail products. Despite the revenue decline and what management described as a challenging external environment, the company maintained a gross margin above 66% and remained profitable.
For the first half of 2026, revenue increased 3% year over year to $108.8 million, while net income rose approximately 28% to $2.7 million, Chairman and CEO Jian He said. Adjusted EBITDA for the six-month period improved to $3.3 million.
Second-Quarter Profitability and Expenses
Chief Financial Officer Wendy Liu said gross margin was 66.1%, compared with 65.9% a year earlier. She attributed the stability in margin to the company’s continued focus on higher-margin lifestyle products.
Liu said geopolitical disruptions increased pressure on cross-border logistics and related costs during the quarter. A weaker U.S. dollar also created foreign-exchange headwinds for the company’s global operations.
Total operating expenses fell 4% year over year to $35 million. As a percentage of revenue, operating expenses declined to 62% from 63% in the prior-year period.
- Fulfillment expenses decreased 3% to $4 million.
- Selling and marketing expenses decreased 4% to $27 million.
- General and administrative expenses decreased 5% to $5 million.
He said the company’s disciplined expense management helped support profitability as revenue moderated during the product portfolio transition.
Strategy Centers on Lifestyle Products and AI
He described the company’s multiyear effort to reshape its business around proprietary apparel brands, in-house product development and production capabilities. From 2023 through 2024, the company invested in those areas to gain greater control over product differentiation, quality and speed to market, he said.
In 2025, LightInTheBox worked to evolve its online platform into a consumer lifestyle company, according to He. He said the effort has involved developing a deeper understanding of consumer preferences and sentiment in order to offer differentiated products and strengthen consumer engagement.
Looking ahead, He said the company sees artificial intelligence becoming increasingly embedded in consumer behavior, including how people discover, evaluate and purchase products. He said LightInTheBox’s AI strategy will focus on using technology to anticipate changing consumer needs and improve product discovery, personalization and creation.
“Our transformation from the AI era goes beyond adopting new technology tools,” He said. “It requires a deeper understanding of consumer intent.”
He added that the company intends to continue evolving its product strategy around consumer demand for self-expression, emotional value and memorable experiences.
Brand Matrix Progress
During the question-and-answer session, a shareholder asked for an update on the company’s brand matrix strategy, citing the Ador, Miss Glamour and A. Skull brands.
Liu said the company has seen “good progress” across the three brands in both top-line and bottom-line performance. She also said repeat purchase rates have been increasing.
“These three brands are progressing really good,” Liu said, adding that LightInTheBox is preparing additional brands to enhance its brand matrix.
When asked about insider ownership and the public float, Liu directed investors to the company’s investor-relations website for further details.
About LightInTheBox (NYSE:LITB)
LightInTheBox Co, Ltd. is a China-based global online retailer specializing in direct-to-consumer e-commerce. Headquartered in Beijing, the company operates two primary platforms—LightInTheBox and MiniInTheBox—that cater to customers around the world. Through these websites and mobile applications, it offers a broad range of merchandise, from fashion apparel and accessories to home and garden products, electronics, and wedding essentials.
Since its founding in 2007, LightInTheBox has focused on providing affordable, trend-driven items sourced from a network of suppliers in Asia.
