Where Food Comes From (NASDAQ:WFCF – Get Free Report) and CBIZ (NYSE:CBZ – Get Free Report) are both industrials companies, but which is the superior business? We will contrast the two companies based on the strength of their institutional ownership, risk, dividends, profitability, analyst recommendations, earnings and valuation.
Institutional & Insider Ownership
18.8% of Where Food Comes From shares are owned by institutional investors. Comparatively, 87.4% of CBIZ shares are owned by institutional investors. 53.5% of Where Food Comes From shares are owned by company insiders. Comparatively, 4.1% of CBIZ shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term.
Profitability
This table compares Where Food Comes From and CBIZ’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Where Food Comes From | 5.78% | 15.39% | 10.24% |
| CBIZ | 4.73% | 12.33% | 5.02% |
Valuation & Earnings
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Where Food Comes From | $24.89 million | 2.59 | $1.54 million | $0.28 | 46.25 |
| CBIZ | $2.76 billion | 1.08 | $115.44 million | $2.14 | 25.59 |
CBIZ has higher revenue and earnings than Where Food Comes From. CBIZ is trading at a lower price-to-earnings ratio than Where Food Comes From, indicating that it is currently the more affordable of the two stocks.
Volatility & Risk
Where Food Comes From has a beta of 0.1, indicating that its stock price is 90% less volatile than the S&P 500. Comparatively, CBIZ has a beta of 0.93, indicating that its stock price is 7% less volatile than the S&P 500.
Analyst Ratings
This is a breakdown of current recommendations and price targets for Where Food Comes From and CBIZ, as provided by MarketBeat.com.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Where Food Comes From | 0 | 1 | 0 | 0 | 2.00 |
| CBIZ | 0 | 5 | 3 | 0 | 2.38 |
CBIZ has a consensus target price of $44.50, indicating a potential downside of 18.75%. Given CBIZ’s stronger consensus rating and higher probable upside, analysts clearly believe CBIZ is more favorable than Where Food Comes From.
Summary
CBIZ beats Where Food Comes From on 8 of the 14 factors compared between the two stocks.
About Where Food Comes From
Where Food Comes From, Inc., together with its subsidiaries, operates as a third-party food verification company in North America. The company operates through Verification and Certification, and Professional Services segments. It conducts on-site and desk audits to verify that claims being made about livestock, food, other specialty crops, and agricultural and aquaculture products are accurate, as well as offers Where Food Comes From Source Verified retail and restaurant labeling program, which connects consumers directly to the source of the food they purchase through product labeling, and web-based information sharing and education. It also offers professional services and technology solutions; verification solutions; and consulting services, as well as sells hardware. The company serves beef and pork packers, organic producers and processors, and specialty retail chains. The company was formerly known as Integrated Management Information, Inc. and changed its name to Where Food Comes From, Inc. in December 2012. Where Food Comes From, Inc. was founded in 1996 and is based in Castle Rock, Colorado.
About CBIZ
CBIZ, Inc. provides financial, insurance, and advisory services in the United States and Canada. It operates through Financial Services, Benefits and Insurance Services, and National Practices segments. The Financial Services segment offers accounting and tax, financial advisory, valuation, risk and advisory, and government healthcare consulting services. The Benefits and Insurance Services provides employee benefits consulting, payroll/human capital management, property and casualty insurance, and retirement and investment services. The National Practices segment offers information technology managed networking and hardware, and health care consulting services. The company primarily serves small and medium-sized businesses, as well as individuals, governmental entities, and not-for-profit enterprises. CBIZ, Inc. was incorporated in 1987 and is headquartered in Independence, Ohio.
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