Roku (NASDAQ:ROKU) Hits New 52-Week High – What’s Next?

Posted by George Bondi on Aug 25th, 2026

Shares of Roku, Inc. (NASDAQ:ROKU – Get Free Report) hit a new 52-week high on Tuesday . The company traded as high as $159.85 and last traded at $159.7520, with a volume of 570882 shares trading hands. The stock had previously closed at $158.18.

Analysts Set New Price Targets

Several research analysts have recently weighed in on ROKU shares. Zacks Research upgraded Roku from a “hold” rating to a “strong-buy” rating in a report on Tuesday, August 11th. Oppenheimer downgraded Roku from an “outperform” rating to a “market perform” rating in a research report on Monday, June 15th. JPMorgan Chase & Co. started coverage on Roku in a research note on Monday. They set a “neutral” rating and a $160.00 price objective on the stock. UBS Group raised their target price on Roku from $126.00 to $172.00 and gave the stock a “neutral” rating in a research note on Friday, August 7th. Finally, Needham & Company LLC reiterated a “buy” rating on shares of Roku in a report on Friday, August 7th. One analyst has rated the stock with a Strong Buy rating, seven have assigned a Buy rating and nineteen have given a Hold rating to the stock. According to data from MarketBeat.com, the company currently has a consensus rating of “Hold” and a consensus price target of $156.17.

Check Out Our Latest Analysis on ROKU

Roku Stock Performance

The company has a 50 day moving average price of $144.80 and a 200 day moving average price of $120.57. The firm has a market cap of $23.51 billion, a price-to-earnings ratio of 67.69 and a beta of 2.01.

Roku (NASDAQ:ROKU – Get Free Report) last issued its quarterly earnings data on Wednesday, August 5th. The company reported $1.08 earnings per share (EPS) for the quarter, topping analysts’ consensus estimates of $0.61 by $0.47. The firm had revenue of $1.35 billion during the quarter, compared to the consensus estimate of $1.30 billion. Roku had a return on equity of 13.73% and a net margin of 6.82%.The company’s quarterly revenue was up 21.9% on a year-over-year basis. During the same period last year, the company earned $0.07 EPS. On average, research analysts forecast that Roku, Inc. will post 2.82 earnings per share for the current year.

Insiders Place Their Bets

In related news, CFO Dan Jedda sold 7,000 shares of the stock in a transaction that occurred on Monday, August 17th. The shares were sold at an average price of $157.11, for a total transaction of $1,099,770.00. Following the completion of the transaction, the chief financial officer owned 65,963 shares of the company’s stock, valued at approximately $10,363,446.93. This trade represents a 9.59% decrease in their position. The transaction was disclosed in a document filed with the SEC, which is accessible through this hyperlink. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, insider Charles Collier sold 20,538 shares of Roku stock in a transaction that occurred on Tuesday, August 4th. The shares were sold at an average price of $145.93, for a total transaction of $2,997,110.34. Following the completion of the sale, the insider owned 15,200 shares of the company’s stock, valued at $2,218,136. This trade represents a 57.47% decrease in their position. The disclosure for this sale is available in the SEC filing. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. In the last ninety days, insiders sold 162,452 shares of company stock worth $22,052,982. Insiders own 13.45% of the company’s stock.

Institutional Trading of Roku

Several hedge funds have recently made changes to their positions in the business. Bayban lifted its holdings in Roku by 1,300.0% during the 1st quarter. Bayban now owns 280 shares of the company’s stock worth $26,000 after buying an additional 260 shares in the last quarter. Safe Harbor Fiduciary LLC acquired a new position in shares of Roku during the 4th quarter worth about $31,000. Elevation Wealth Partners LLC boosted its holdings in Roku by 208.7% in the second quarter. Elevation Wealth Partners LLC now owns 318 shares of the company’s stock valued at $44,000 after purchasing an additional 215 shares in the last quarter. Osbon Capital Management LLC purchased a new position in shares of Roku in the 4th quarter valued at $45,000. Finally, Rakuten Securities Inc. grew its holdings in shares of Roku by 55.6% during the second quarter. Rakuten Securities Inc. now owns 442 shares of the company’s stock worth $39,000 after purchasing an additional 158 shares during the last quarter. Institutional investors and hedge funds own 86.30% of the company’s stock.

Roku Company Profile

(Get Free Report)

Roku, Inc (NASDAQ: ROKU) is a technology company that develops and operates a proprietary streaming platform designed to deliver entertainment content to consumers via internet-connected devices and smart televisions. Since its inception in 2002 in California, Roku has focused on simplifying access to streaming services for viewers worldwide. The company’s platform enables users to discover, access and manage a wide array of over-the-top content from major streaming services, free ad-supported channels and niche providers.

At the core of Roku’s product lineup are a range of streaming players and sticks, which connect to televisions via HDMI and deliver the Roku OS experience.