Wealthcare Advisory Partners LLC Sells 12,804 Shares of Amazon.com, Inc. $AMZN

Posted by Brenda Bartman on Aug 23rd, 2026

Wealthcare Advisory Partners LLC reduced its stake in Amazon.com, Inc. (NASDAQ:AMZN) by 10.4% during the second quarter, according to its most recent filing with the Securities and Exchange Commission (SEC). The firm owned 110,006 shares of the e-commerce giant’s stock after selling 12,804 shares during the period. Wealthcare Advisory Partners LLC’s holdings in Amazon.com were worth $26,219,000 at the end of the most recent reporting period.

Several other hedge funds and other institutional investors have also recently bought and sold shares of the stock. Norges Bank bought a new stake in Amazon.com during the 4th quarter valued at $32,868,735,000. Auto Owners Insurance Co grew its holdings in Amazon.com by 27,376.7% in the 4th quarter. Auto Owners Insurance Co now owns 98,448,885 shares of the e-commerce giant’s stock worth $2,272,397,000 after acquiring an additional 98,090,585 shares during the last quarter. J. Stern & Co. LLP grew its holdings in Amazon.com by 20,598.0% in the 4th quarter. J. Stern & Co. LLP now owns 87,982,814 shares of the e-commerce giant’s stock worth $20,308,193,000 after acquiring an additional 87,557,736 shares during the last quarter. Nuveen LLC bought a new stake in Amazon.com in the 1st quarter worth $11,674,091,000. Finally, Cardano Risk Management B.V. increased its position in shares of Amazon.com by 879.4% in the fourth quarter. Cardano Risk Management B.V. now owns 27,862,400 shares of the e-commerce giant’s stock valued at $6,431,199,000 after acquiring an additional 25,017,588 shares during the period. Institutional investors own 72.20% of the company’s stock.

Wall Street Analyst Weigh In

Several equities analysts have recently commented on AMZN shares. Maxim Group upped their price objective on shares of Amazon.com from $290.00 to $315.00 and gave the company a “buy” rating in a research note on Thursday, April 30th. Sanford C. Bernstein reissued an “outperform” rating and issued a $320.00 target price (up from $315.00) on shares of Amazon.com in a research note on Friday, July 31st. Jefferies Financial Group restated a “buy” rating on shares of Amazon.com in a report on Thursday, June 18th. China Renaissance boosted their price target on Amazon.com from $300.00 to $326.00 and gave the company a “buy” rating in a report on Tuesday, May 5th. Finally, Citigroup reaffirmed a “market outperform” rating on shares of Amazon.com in a research report on Friday, August 14th. One analyst has rated the stock with a Strong Buy rating, fifty-six have issued a Buy rating and two have issued a Hold rating to the company. Based on data from MarketBeat.com, the stock presently has a consensus rating of “Moderate Buy” and an average target price of $322.39.

View Our Latest Report on AMZN

Trending Headlines about Amazon.com

Here are the key news stories impacting Amazon.com this week:

Positive Sentiment: AI and AWS remain the main bullish catalysts: Amazon is part of a group of major technology companies expected to spend approximately $615 billion on AI infrastructure this year. AWS growth, a reported $496 billion backlog and an AI annualized revenue run rate above $25 billion reinforce the view that Amazon’s capital spending could translate into stronger long-term cloud revenue. AI infrastructure spending article
Positive Sentiment: Analyst support is strong: Rosenblatt initiated coverage with a Buy rating and a $335 price target. The broader analyst consensus remains Moderately Buy, with an average target of about $322.56, suggesting substantial potential upside if AWS growth and margins improve. Rosenblatt coverage report
Positive Sentiment: New growth initiatives could expand Amazon’s ecosystem: Prime Video plans to invest more than $2 billion in Latin America from 2027 through 2030, while the company is targeting drone delivery in nearly 500 U.S. cities and towns. Amazon also selected Austin for a multibillion-dollar robotics facility expected to create up to 500 jobs. Prime Video Latin America investment
Neutral Sentiment: Anthropic investment offers both strategic value and valuation uncertainty: Amazon’s stake in the AI startup could become highly valuable if reported IPO valuations hold, and Anthropic supports AWS demand. However, some analysts question whether the private company’s potential valuation is justified by its current revenue and cash generation. Anthropic valuation analysis
Negative Sentiment: Investors are concerned about spending and near-term returns: The $2 billion Prime Video expansion adds to Amazon’s investment burden, while the market is focusing more on underlying cash generation than gains related to the rising value of Anthropic. Amazon Prime Video investment analysis
Negative Sentiment: Competitive and execution risks remain: SpaceX’s Starlink has more than 11,000 satellites compared with Amazon Leo’s fewer than 1,000, highlighting a significant gap in the satellite broadband race. Drone deliveries also face regulatory, noise, safety and reliability hurdles, including recent delivery mishaps. Starlink and Amazon Leo comparison

Insiders Place Their Bets

In other Amazon.com news, CEO Douglas J. Herrington sold 3,741 shares of Amazon.com stock in a transaction that occurred on Monday, August 17th. The stock was sold at an average price of $262.76, for a total transaction of $982,985.16. Following the sale, the chief executive officer directly owned 467,138 shares of the company’s stock, valued at approximately $122,745,180.88. The trade was a 0.79% decrease in their position. The transaction was disclosed in a legal filing with the SEC, which can be accessed through this link. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Over the last quarter, insiders sold 6,741 shares of company stock worth $1,767,335. Insiders own 8.90% of the company’s stock.

Amazon.com Trading Down 0.6%

NASDAQ:AMZN opened at $258.63 on Friday. The company has a 50-day moving average price of $249.86 and a 200-day moving average price of $239.34. The stock has a market cap of $2.79 trillion, a price-to-earnings ratio of 20.81, a P/E/G ratio of 1.72 and a beta of 1.45. The company has a current ratio of 1.03, a quick ratio of 0.87 and a debt-to-equity ratio of 0.23. Amazon.com, Inc. has a 12 month low of $196.00 and a 12 month high of $287.20.

Amazon.com (NASDAQ:AMZN – Get Free Report) last announced its quarterly earnings results on Thursday, July 30th. The e-commerce giant reported $5.75 earnings per share (EPS) for the quarter, beating the consensus estimate of $1.82 by $3.93. Amazon.com had a net margin of 17.44% and a return on equity of 18.00%. The company had revenue of $200.61 billion for the quarter, compared to analysts’ expectations of $197.03 billion. During the same quarter in the previous year, the company earned $1.68 earnings per share. Amazon.com’s quarterly revenue was up 19.6% on a year-over-year basis. Equities analysts predict that Amazon.com, Inc. will post 8.05 EPS for the current year.

Amazon.com Company Profile

(Free Report)

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.