HomesToLife (NASDAQ:HTLM – Get Free Report) and Tandy Leather Factory (NASDAQ:TLF – Get Free Report) are both small-cap consumer discretionary companies, but which is the superior stock? We will contrast the two businesses based on the strength of their profitability, dividends, analyst recommendations, earnings, institutional ownership, risk and valuation.
Risk & Volatility
HomesToLife has a beta of 0.05, meaning that its stock price is 95% less volatile than the S&P 500. Comparatively, Tandy Leather Factory has a beta of 0.47, meaning that its stock price is 53% less volatile than the S&P 500.
Profitability
This table compares HomesToLife and Tandy Leather Factory’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| HomesToLife | N/A | N/A | N/A |
| Tandy Leather Factory | -2.14% | -3.31% | -1.98% |
Valuation and Earnings
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| HomesToLife | $377.88 million | 0.07 | $16.55 million | $0.12 | 15.17 |
| Tandy Leather Factory | $76.32 million | 0.28 | $9.10 million | ($0.17) | -15.24 |
HomesToLife has higher revenue and earnings than Tandy Leather Factory. Tandy Leather Factory is trading at a lower price-to-earnings ratio than HomesToLife, indicating that it is currently the more affordable of the two stocks.
Analyst Recommendations
This is a summary of current ratings and price targets for HomesToLife and Tandy Leather Factory, as reported by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| HomesToLife | 1 | 0 | 0 | 0 | 1.00 |
| Tandy Leather Factory | 1 | 0 | 0 | 0 | 1.00 |
Insider & Institutional Ownership
56.4% of Tandy Leather Factory shares are owned by institutional investors. 36.2% of Tandy Leather Factory shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth.
Summary
HomesToLife beats Tandy Leather Factory on 7 of the 11 factors compared between the two stocks.
About HomesToLife
HomesToLife Ltd. engages in the retail of home furniture and sale of customized furniture solutions. Its products include leather and fabric upholstered furniture, case goods, and accessories. The company was founded by Yong Pin Phua and Yong Tat Phua in September 1989 and is headquartered in Singapore.
About Tandy Leather Factory
Tandy Leather Factory, Inc. engages in the distribution of leather and related products. It offers leather, leatherworking tools, buckles and adornments for belts, leather dyes and finishes, saddle and tack hardware, and do-it-yourself kits. It operates through North America and International geographical segments. The North America geographical segment consists of 115 stores, which offer a broad selection of products combined with leathercraft expertise in a one-stop shop. The International geographical segment comprises of similar to North America segment but generally located in light industrial areas. The company was founded by J. Wray Thompson, Sr. and Ronald C. Morgan in 1980 and is headquartered in Fort Worth, TX.
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