ServiceNow (NYSE:NOW – Get Free Report) and ImagineAR (OTCMKTS:IPNFF – Get Free Report) are both technology companies, but which is the superior investment? We will contrast the two companies based on the strength of their risk, institutional ownership, valuation, profitability, analyst recommendations, earnings and dividends.
Insider & Institutional Ownership
87.2% of ServiceNow shares are held by institutional investors. 0.3% of ServiceNow shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.
Earnings & Valuation
This table compares ServiceNow and ImagineAR”s top-line revenue, earnings per share (EPS) and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| ServiceNow | $13.28 billion | 10.02 | $1.75 billion | $1.60 | 80.46 |
| ImagineAR | N/A | N/A | N/A | N/A | N/A |
ServiceNow has higher revenue and earnings than ImagineAR.
Profitability
This table compares ServiceNow and ImagineAR’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| ServiceNow | 11.34% | 16.45% | 7.68% |
| ImagineAR | N/A | N/A | N/A |
Analyst Recommendations
This is a summary of recent ratings and recommmendations for ServiceNow and ImagineAR, as reported by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| ServiceNow | 3 | 2 | 36 | 1 | 2.83 |
| ImagineAR | 0 | 0 | 0 | 0 | 0.00 |
ServiceNow currently has a consensus target price of $144.24, indicating a potential upside of 12.05%. Given ServiceNow’s stronger consensus rating and higher probable upside, equities research analysts plainly believe ServiceNow is more favorable than ImagineAR.
Summary
ServiceNow beats ImagineAR on 10 of the 10 factors compared between the two stocks.
About ServiceNow
ServiceNow, Inc. provides end to-end intelligent workflow automation platform solutions for digital businesses in the North America, Europe, the Middle East and Africa, Asia Pacific, and internationally. The company operates the Now platform for end-to-end digital transformation, artificial intelligence, machine learning, robotic process automation, process mining, performance analytics, and collaboration and development tools. It also provides asset management, cloud observability, integrated risk management; information technology (IT) service management applications; IT service management product suite for enterprise's employees, customers, and partners; strategic portfolio management product suite; IT operations management product that connects a customer's physical and cloud-based IT infrastructure; IT asset management; and security operations that connects with internal and third party. In addition, the company offers integrated risk management product to manage risk and resilience; environmental, social and governance management product; human resources, legal, and workplace service delivery products; customer service management product; and field service management applications. Further, the company provides app engine product; automation engine; platform privacy and security product; and source-to-pay operations. It serves to government, financial services, healthcare, telecommunications, manufacturing, IT services, technology, oil and gas, education, and consumer products through service providers and resale partners. The company was formerly known as Service-now.com and changed its name to ServiceNow, Inc. in May 2012. ServiceNow, Inc. was founded in 2004 and is headquartered in Santa Clara, California.
About ImagineAR
ImagineAR Inc. provides engaging and interactive content to users through a cloud-based augmented reality (AR) platform under the ImagineAR brand name. Its products include ImagineAR Augmented Reality Platform that allows the choice of engagement by marker, location, and Web-based activation; ImagineAR mobile app; ImagineAR software development kit that provides for unlimited AR visual and GPS activations, AR scavenger hunts, reward cards, and real-time analytics; ImagineAR Cloud CMS, a centralized content management system, where AR is securely stored and managed; and ImagineAR WebAR platform, an interactive marketing promotion creates promotional materials with augmented reality technology. The company serves to sports, music, brands live events, and retail industries. The company was formerly known as Imagination Park Technologies Inc. and changed its name to ImagineAR Inc. in April 2020. ImagineAR Inc. was incorporated in 2011 and is headquartered in Vancouver, Canada.
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