MediaAlpha (NYSE:MAX) Director Sells $108,552.15 in Stock

Posted by on Aug 19th, 2026

MediaAlpha, Inc. (NYSE:MAX – Get Free Report) Director Eugene Nonko sold 8,205 shares of the firm’s stock in a transaction dated Wednesday, August 19th. The shares were sold at an average price of $13.23, for a total transaction of $108,552.15. Following the completion of the transaction, the director directly owned 959,549 shares in the company, valued at approximately $12,694,833.27. This represents a 0.85% decrease in their ownership of the stock. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which is accessible through this link. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. The sale was made to cover tax withholding obligations related to the vesting of equity awards.

Eugene Nonko also recently made the following trade(s):

  • On Wednesday, August 19th, Eugene Nonko sold 3,282 shares of MediaAlpha stock. The stock was sold at an average price of $13.20, for a total transaction of $43,322.40.
  • On Monday, August 17th, Eugene Nonko sold 8,205 shares of MediaAlpha stock. The stock was sold at an average price of $12.78, for a total transaction of $104,859.90.
  • On Monday, August 17th, Eugene Nonko sold 3,282 shares of MediaAlpha stock. The shares were sold at an average price of $12.82, for a total transaction of $42,075.24.
  • On Wednesday, August 12th, Eugene Nonko sold 8,205 shares of MediaAlpha stock. The stock was sold at an average price of $12.78, for a total value of $104,859.90.
  • On Wednesday, August 12th, Eugene Nonko sold 3,282 shares of MediaAlpha stock. The shares were sold at an average price of $12.89, for a total value of $42,304.98.
  • On Monday, August 10th, Eugene Nonko sold 8,205 shares of MediaAlpha stock. The shares were sold at an average price of $13.57, for a total value of $111,341.85.
  • On Monday, August 10th, Eugene Nonko sold 3,282 shares of MediaAlpha stock. The stock was sold at an average price of $13.30, for a total value of $43,650.60.
  • On Tuesday, August 4th, Eugene Nonko sold 7,778 shares of MediaAlpha stock. The stock was sold at an average price of $12.45, for a total value of $96,836.10.
  • On Tuesday, August 4th, Eugene Nonko sold 2,667 shares of MediaAlpha stock. The shares were sold at an average price of $12.50, for a total value of $33,337.50.
  • On Monday, August 3rd, Eugene Nonko sold 8,205 shares of MediaAlpha stock. The stock was sold at an average price of $12.48, for a total value of $102,398.40.

MediaAlpha Stock Up 2.4%

Shares of MAX stock traded up $0.32 on Wednesday, reaching $13.51. The company had a trading volume of 446,499 shares, compared to its average volume of 780,025. The stock has a market capitalization of $827.62 million, a PE ratio of 8.34 and a beta of 1.11. MediaAlpha, Inc. has a one year low of $7.09 and a one year high of $14.70. The business’s 50-day moving average is $12.52 and its 200 day moving average is $10.33.

MediaAlpha (NYSE:MAX – Get Free Report) last announced its quarterly earnings results on Wednesday, July 29th. The company reported $0.65 earnings per share (EPS) for the quarter, beating the consensus estimate of $0.23 by $0.42. The company had revenue of $316.88 million for the quarter, compared to analyst estimates of $300.87 million. MediaAlpha had a net margin of 7.94% and a negative return on equity of 301.42%. On average, sell-side analysts forecast that MediaAlpha, Inc. will post 0.97 earnings per share for the current fiscal year.

Wall Street Analyst Weigh In

Several research analysts have recently issued reports on the stock. The Goldman Sachs Group upped their price target on shares of MediaAlpha from $10.00 to $14.00 and gave the stock a “neutral” rating in a report on Thursday, July 30th. Zacks Research lowered MediaAlpha from a “hold” rating to a “strong sell” rating in a research report on Tuesday, May 19th. TD Cowen lowered their target price on MediaAlpha from $13.00 to $11.00 and set a “hold” rating for the company in a report on Tuesday, June 23rd. Weiss Ratings upgraded MediaAlpha from a “hold (c-)” rating to a “hold (c)” rating in a research report on Wednesday, July 1st. Finally, Texas Capital raised MediaAlpha to a “strong-buy” rating in a research note on Tuesday, June 9th. One equities research analyst has rated the stock with a Strong Buy rating, four have assigned a Buy rating, three have given a Hold rating and one has assigned a Sell rating to the company’s stock. According to data from MarketBeat, the company presently has a consensus rating of “Moderate Buy” and a consensus price target of $13.86.

Check Out Our Latest Report on MediaAlpha

Hedge Funds Weigh In On MediaAlpha

Several institutional investors and hedge funds have recently added to or reduced their stakes in MAX. Caitong International Asset Management Co. Ltd raised its stake in shares of MediaAlpha by 5,900.0% during the fourth quarter. Caitong International Asset Management Co. Ltd now owns 2,160 shares of the company’s stock valued at $28,000 after acquiring an additional 2,124 shares during the last quarter. Rockefeller Capital Management L.P. grew its stake in shares of MediaAlpha by 9,917.9% in the fourth quarter. Rockefeller Capital Management L.P. now owns 2,805 shares of the company’s stock worth $36,000 after purchasing an additional 2,777 shares during the last quarter. Quarry LP increased its holdings in MediaAlpha by 43.3% in the third quarter. Quarry LP now owns 4,087 shares of the company’s stock valued at $47,000 after purchasing an additional 1,234 shares during the period. Strs Ohio acquired a new stake in MediaAlpha in the fourth quarter valued at $49,000. Finally, Tower Research Capital LLC TRC raised its position in MediaAlpha by 28.0% during the 2nd quarter. Tower Research Capital LLC TRC now owns 5,551 shares of the company’s stock worth $61,000 after purchasing an additional 1,213 shares during the last quarter. 64.39% of the stock is currently owned by institutional investors and hedge funds.

MediaAlpha Company Profile

(Get Free Report)

MediaAlpha, Inc is a technology company that operates a real-time digital marketplace for the distribution of insurance and adjacent services. The company’s platform connects buyers—consumers seeking insurance policies—to sellers, including insurance carriers and distribution partners, through programmatic bidding and data-driven pricing. By leveraging transaction-level data and proprietary auction mechanics, MediaAlpha enables carriers to acquire customers more efficiently and at scale.

The firm offers a suite of products that help clients optimize marketing spend and improve conversion rates.

Read More

Insider Buying and Selling by Quarter for MediaAlpha (NYSE:MAX)

Receive News & Ratings for MediaAlpha Daily - Enter your email address below to receive a concise daily summary of the latest news and analysts' ratings for MediaAlpha and related companies with MarketBeat.com's FREE daily email newsletter.