ServiceNow (NYSE:NOW) Trading Down 2.5% – Time to Sell?

Posted by Brenda Bartman on Aug 16th, 2026

ServiceNow, Inc. (NYSE:NOW – Get Free Report) fell 2.5% on Friday . The stock traded as low as $122.17 and last traded at $124.0760. Approximately 14,560,452 shares traded hands during trading, a decline of 39% from the average session volume of 23,801,301 shares. The stock had previously closed at $127.25.

Wall Street Analysts Forecast Growth

A number of research firms recently commented on NOW. Bank of America assumed coverage on ServiceNow in a research report on Monday, May 18th. They issued a “buy” rating and a $130.00 price target for the company. Morgan Stanley set a $180.00 price target on ServiceNow in a research report on Tuesday, July 21st. Wells Fargo & Company reaffirmed an “overweight” rating and issued a $175.00 price target (up from $160.00) on shares of ServiceNow in a report on Wednesday. Oppenheimer restated an “outperform” rating and set a $140.00 price objective (up from $130.00) on shares of ServiceNow in a research report on Wednesday, July 15th. Finally, Piper Sandler restated an “overweight” rating and issued a $140.00 target price on shares of ServiceNow in a research report on Thursday, July 23rd. One analyst has rated the stock with a Strong Buy rating, thirty-six have assigned a Buy rating, two have assigned a Hold rating and three have issued a Sell rating to the stock. According to data from MarketBeat, ServiceNow has an average rating of “Moderate Buy” and a consensus target price of $143.76.

View Our Latest Report on ServiceNow

ServiceNow Trading Down 2.5%

The firm has a fifty day simple moving average of $107.08 and a two-hundred day simple moving average of $105.80. The firm has a market cap of $128.29 billion, a PE ratio of 77.55, a PEG ratio of 2.18 and a beta of 0.94. The company has a current ratio of 0.70, a quick ratio of 0.70 and a debt-to-equity ratio of 0.43.

ServiceNow (NYSE:NOW – Get Free Report) last released its quarterly earnings results on Wednesday, July 22nd. The information technology services provider reported $0.90 earnings per share for the quarter, beating the consensus estimate of $0.86 by $0.04. ServiceNow had a net margin of 11.34% and a return on equity of 16.45%. The business had revenue of $3.99 billion for the quarter, compared to analysts’ expectations of $3.93 billion. During the same quarter in the previous year, the business posted $0.81 earnings per share. The firm’s revenue for the quarter was up 24.0% compared to the same quarter last year. Equities analysts forecast that ServiceNow, Inc. will post 2.24 EPS for the current year.

Insider Buying and Selling at ServiceNow

In related news, insider Paul Fipps sold 1,048 shares of ServiceNow stock in a transaction that occurred on Monday, May 18th. The stock was sold at an average price of $98.51, for a total transaction of $103,238.48. Following the sale, the insider directly owned 12,072 shares in the company, valued at $1,189,212.72. The trade was a 7.99% decrease in their ownership of the stock. The transaction was disclosed in a document filed with the SEC, which is available through this hyperlink. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. The sale was made to cover tax withholding obligations related to the vesting of equity awards. 0.34% of the stock is owned by corporate insiders.

Institutional Investors Weigh In On ServiceNow

Several hedge funds have recently bought and sold shares of the business. Millstone Evans Group LLC boosted its holdings in ServiceNow by 400.0% in the fourth quarter. Millstone Evans Group LLC now owns 165 shares of the information technology services provider’s stock worth $25,000 after acquiring an additional 132 shares in the last quarter. CBIZ Investment Advisory Services LLC boosted its holdings in shares of ServiceNow by 540.0% during the 4th quarter. CBIZ Investment Advisory Services LLC now owns 160 shares of the information technology services provider’s stock valued at $25,000 after acquiring an additional 135 shares during the last quarter. Blueline Advisors LLC purchased a new stake in ServiceNow during the fourth quarter valued at $25,000. Measured Wealth Private Client Group LLC grew its stake in shares of ServiceNow by 560.0% during the 4th quarter. Measured Wealth Private Client Group LLC now owns 165 shares of the information technology services provider’s stock valued at $25,000 after purchasing an additional 140 shares during the period. Finally, Wealth Watch Advisors INC grew its position in ServiceNow by 432.3% during the fourth quarter. Wealth Watch Advisors INC now owns 165 shares of the information technology services provider’s stock valued at $25,000 after buying an additional 134 shares during the period. Institutional investors own 87.18% of the company’s stock.

About ServiceNow

(Get Free Report)

ServiceNow (NYSE: NOW) is a cloud computing company that builds enterprise software to manage digital workflows and automate business processes. Its offerings are designed to replace manual work and legacy systems with cloud-based, service-oriented applications that support IT operations, customer service, human resources, security response and other enterprise functions.

The company’s flagship product family is the Now Platform, a suite of subscription software and platform services that includes IT Service Management (ITSM), IT Operations Management (ITOM), IT Business Management (ITBM), Customer Service Management (CSM), HR Service Delivery, Security Operations and Asset Management.