Saga Communications (NASDAQ:SGA) Posts Quarterly Earnings Results

Posted by George Bondi on Aug 14th, 2026

Saga Communications (NASDAQ:SGA – Get Free Report) announced its quarterly earnings data on Thursday. The company reported $0.15 earnings per share (EPS) for the quarter, topping analysts’ consensus estimates of ($0.18) by $0.33, Zacks reports. The company had revenue of $26.40 million for the quarter, compared to analysts’ expectations of $25.50 million. Saga Communications had a positive return on equity of 3.88% and a negative net margin of 8.24%.

Here are the key takeaways from Saga Communications’ conference call:

Q2 net revenue fell 6.5% year over year to $26.4 million, while station operating expenses rose 5.4% and operating income declined to $623,000. Local, national, and non-traditional revenue all recorded double-digit declines.
Saga’s blended digital revenue grew 60.8% in Q2 and 76.4% in the first half, while digital’s share of gross revenue increased to 19% from 14% a year earlier. Management said its investments in digital personnel, in-house search capabilities, and fulfillment infrastructure are largely in place.
Third-quarter revenue is pacing down mid-single digits, excluding political revenue, although management cited improving monthly trends and expects greater productivity from nine newly hired sales managers. The company has $1.1 million of additional political revenue booked for the remainder of the year and sees potential for more election-related spending.
Saga reported $27.8 million in cash and short-term investments at June 30, repaid its $5 million revolving-credit balance, and terminated the credit agreement for greater flexibility. It continues to return capital through its $0.25 quarterly dividend and has sold or is selling six non-core properties for more than $4 million.
Management announced a seven-year joint sales partnership with the University of Florida’s College of Journalism and Communications, which it expects to expand its Ocala-Gainesville footprint and create additional traditional and digital media opportunities.

Saga Communications Stock Performance

Shares of NASDAQ SGA opened at $9.71 on Friday. The company has a current ratio of 2.81, a quick ratio of 2.81 and a debt-to-equity ratio of 0.03. Saga Communications has a 12 month low of $8.24 and a 12 month high of $13.51. The stock has a 50 day moving average of $9.01 and a 200-day moving average of $10.40. The company has a market capitalization of $61.76 million, a P/E ratio of -7.19 and a beta of -0.10.

Institutional Investors Weigh In On Saga Communications

A number of large investors have recently added to or reduced their stakes in SGA. Osaic Holdings Inc. boosted its position in Saga Communications by 256.7% during the second quarter. Osaic Holdings Inc. now owns 3,984 shares of the company’s stock worth $52,000 after purchasing an additional 2,867 shares during the period. LPL Financial LLC bought a new position in shares of Saga Communications in the fourth quarter valued at about $163,000. Bank of America Corp DE raised its position in shares of Saga Communications by 30,720.0% in the third quarter. Bank of America Corp DE now owns 16,951 shares of the company’s stock valued at $211,000 after purchasing an additional 16,896 shares during the period. Empowered Funds LLC lifted its stake in shares of Saga Communications by 6.2% during the 1st quarter. Empowered Funds LLC now owns 30,406 shares of the company’s stock worth $379,000 after buying an additional 1,769 shares during the last quarter. Finally, Geode Capital Management LLC lifted its stake in shares of Saga Communications by 3.3% during the 4th quarter. Geode Capital Management LLC now owns 59,371 shares of the company’s stock worth $678,000 after buying an additional 1,923 shares during the last quarter. Institutional investors own 74.28% of the company’s stock.

Analyst Ratings Changes

SGA has been the topic of a number of recent analyst reports. Noble Financial downgraded shares of Saga Communications from a “strong-buy” rating to a “market perform” rating in a report on Monday, May 11th. Weiss Ratings cut shares of Saga Communications from a “sell (d+)” rating to a “sell (d)” rating in a research note on Wednesday, May 20th. Two investment analysts have rated the stock with a Hold rating and one has assigned a Sell rating to the company. According to MarketBeat, Saga Communications currently has a consensus rating of “Reduce”.

Read Our Latest Stock Analysis on SGA

Saga Communications Company Profile

(Get Free Report)

Saga Communications, Inc (NASDAQ: SGA) is an independent radio broadcasting company that owns and operates a portfolio of local radio stations across the United States. Headquartered in Grosse Pointe Farms, Michigan, the company focuses on full‐service radio properties offering a variety of formats, including music, news‐talk and sports programming. In addition to traditional over‐the‐air broadcasts, Saga leverages web streaming and mobile platforms to broaden listener reach and provide advertisers with multimedia opportunities.

Founded in 1985 by Edward J.