AppLovin’s (APP) Neutral Rating Reiterated at Bank of America

Posted by Brian Himes on Aug 14th, 2026

Bank of America reaffirmed their neutral rating on shares of AppLovin (NASDAQ:APP – Free Report) in a research report report published on Tuesday morning, MarketBeat reports. They currently have a $400.00 price objective on the stock, down from their prior price objective of $430.00.

Other equities analysts have also recently issued reports about the company. Wells Fargo & Company restated an “equal weight” rating and issued a $357.00 target price (down from $575.00) on shares of AppLovin in a report on Thursday, August 6th. BTIG Research reduced their target price on AppLovin from $640.00 to $574.00 and set a “buy” rating for the company in a report on Thursday, August 6th. The Goldman Sachs Group decreased their price target on AppLovin from $585.00 to $465.00 and set a “neutral” rating for the company in a research report on Thursday, August 6th. Needham & Company LLC dropped their price target on AppLovin from $700.00 to $500.00 and set a “buy” rating on the stock in a research note on Thursday, August 6th. Finally, Royal Bank Of Canada cut their price objective on AppLovin from $700.00 to $575.00 and set an “outperform” rating on the stock in a report on Thursday, August 6th. Three equities research analysts have rated the stock with a Strong Buy rating, thirteen have assigned a Buy rating and eight have issued a Hold rating to the company. According to MarketBeat, the company presently has a consensus rating of “Moderate Buy” and a consensus price target of $565.91.

View Our Latest Stock Analysis on AppLovin

AppLovin Trading Up 2.9%

Shares of NASDAQ:APP opened at $312.67 on Tuesday. The stock has a market capitalization of $105.04 billion, a price-to-earnings ratio of 24.03, a PEG ratio of 0.61 and a beta of 2.54. AppLovin has a 1-year low of $303.17 and a 1-year high of $745.61. The company has a debt-to-equity ratio of 1.11, a quick ratio of 4.30 and a current ratio of 4.30. The company has a 50 day moving average price of $452.68 and a 200 day moving average price of $457.05.

AppLovin (NASDAQ:APP – Get Free Report) last posted its quarterly earnings results on Tuesday, August 4th. The company reported $3.76 earnings per share (EPS) for the quarter, hitting the consensus estimate of $3.76. The firm had revenue of $1.92 billion for the quarter, compared to analyst estimates of $1.94 billion. AppLovin had a net margin of 64.58% and a return on equity of 193.10%. The firm’s quarterly revenue was up 52.8% compared to the same quarter last year. During the same quarter in the previous year, the business posted $2.39 earnings per share. On average, research analysts anticipate that AppLovin will post 15.57 EPS for the current fiscal year.

Insider Activity

In other news, CFO Matthew Stumpf sold 9,052 shares of the stock in a transaction that occurred on Thursday, May 28th. The shares were sold at an average price of $600.00, for a total value of $5,431,200.00. Following the completion of the sale, the chief financial officer directly owned 177,450 shares of the company’s stock, valued at $106,470,000. This represents a 4.85% decrease in their ownership of the stock. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which can be accessed through this link. Also, Director Maynard G. Webb, Jr. sold 3,076 shares of the firm’s stock in a transaction that occurred on Monday, July 6th. The stock was sold at an average price of $521.29, for a total transaction of $1,603,488.04. Following the sale, the director owned 120,444 shares of the company’s stock, valued at approximately $62,786,252.76. This represents a 2.49% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. In the last three months, insiders sold 393,000 shares of company stock worth $197,297,363. Corporate insiders own 12.81% of the company’s stock.

Institutional Investors Weigh In On AppLovin

A number of hedge funds and other institutional investors have recently added to or reduced their stakes in the stock. Cassaday & Co Wealth Management LLC acquired a new stake in shares of AppLovin during the 1st quarter valued at $25,000. Washington Trust Advisors Inc. increased its stake in shares of AppLovin by 160.0% in the fourth quarter. Washington Trust Advisors Inc. now owns 39 shares of the company’s stock worth $27,000 after acquiring an additional 24 shares during the last quarter. Mcguire Capital Advisors Inc. purchased a new stake in shares of AppLovin during the fourth quarter worth $27,000. Pioneer Family Office LLC acquired a new stake in AppLovin during the second quarter valued at $31,000. Finally, Laurel Wealth Advisors LLC acquired a new stake in AppLovin during the fourth quarter valued at $32,000. Hedge funds and other institutional investors own 41.85% of the company’s stock.

Trending Headlines about AppLovin

Here are the key news stories impacting AppLovin this week:

Positive Sentiment: AppLovin’s third-quarter guidance points to sequential revenue-growth reacceleration while maintaining an approximately 83% margin, even as the company continues investing in AI computing capacity. AppLovin Q3 Guidance Signals Reacceleration After a Mixed Q2 Print
Positive Sentiment: Despite recent weakness, analysts and valuation commentary continue to highlight APP’s rapid revenue growth, very high margins and potential upside from depressed levels. BTIG retained a “buy” rating with a $408 target, while Phillip Securities upgraded the stock to “strong buy.” BTIG AppLovin Price Target
Positive Sentiment: AppLovin is promoting its advertising platform to demonstrate that its technology can compete effectively in the digital-ad market, potentially supporting future customer adoption and growth. AppLovin Wants To Persuade The World That Its Ad Platform Is The Real Deal
Neutral Sentiment: Bank of America assigned AppLovin a “neutral” rating, reflecting a balance between the company’s growth opportunity and execution or valuation risks. AppLovin Earns Neutral Rating from Bank of America
Negative Sentiment: The recent selloff was intensified by a prior analyst downgrade and concerns surrounding a mixed second-quarter report. Although EPS met expectations and revenue grew strongly year over year, revenue fell short of estimates, while investors remain concerned about execution in e-commerce, limited visibility and continued AI-investment costs. Why AppLovin Stock Slumped
Negative Sentiment: BTIG cut its price target substantially, even while maintaining a buy rating, underscoring that analysts have lowered expectations after the stock’s decline. The broader debate remains whether APP represents a discounted growth opportunity or a deteriorating growth story. AppLovin at 52-Week Low

AppLovin Company Profile

(Get Free Report)

AppLovin Corporation is a Palo Alto–based mobile technology company that provides software and services to help app developers grow and monetize their businesses. The company operates a data-driven advertising and marketing platform that connects app publishers and advertisers, delivering tools for user acquisition, monetization, analytics and creative optimization. AppLovin’s technology is integrated into a broad set of mobile applications through software development kits (SDKs) and ad products designed to maximize revenue and engagement for developers.

Key components of AppLovin’s offering include an ad mediation and exchange platform that enables publishers to manage and monetize inventory across multiple demand sources, and a user-acquisition platform that helps advertisers target and scale campaigns.