GrowGeneration (NASDAQ:GRWG – Get Free Report) is one of 286 publicly-traded companies in the “Specialty Retail” industry, but how does it contrast to its peers? We will compare GrowGeneration to related businesses based on the strength of its institutional ownership, analyst recommendations, risk, profitability, dividends, valuation and earnings.
Analyst Ratings
This is a breakdown of current ratings for GrowGeneration and its peers, as reported by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| GrowGeneration | 1 | 1 | 1 | 0 | 2.00 |
| GrowGeneration Competitors | 3543 | 15250 | 21190 | 548 | 2.46 |
GrowGeneration presently has a consensus price target of $2.50, suggesting a potential upside of 34.77%. As a group, “Specialty Retail” companies have a potential upside of 10.37%. Given GrowGeneration’s higher possible upside, equities research analysts clearly believe GrowGeneration is more favorable than its peers.
Earnings & Valuation
| Gross Revenue | Net Income | Price/Earnings Ratio | |
| GrowGeneration | $161.74 million | -$24.05 million | -5.80 |
| GrowGeneration Competitors | $6.99 billion | $387.72 million | 15.07 |
GrowGeneration’s peers have higher revenue and earnings than GrowGeneration. GrowGeneration is trading at a lower price-to-earnings ratio than its peers, indicating that it is currently more affordable than other companies in its industry.
Risk & Volatility
GrowGeneration has a beta of 2.51, indicating that its share price is 151% more volatile than the S&P 500. Comparatively, GrowGeneration’s peers have a beta of 1.77, indicating that their average share price is 77% more volatile than the S&P 500.
Institutional & Insider Ownership
36.0% of GrowGeneration shares are held by institutional investors. Comparatively, 51.6% of shares of all “Specialty Retail” companies are held by institutional investors. 8.1% of GrowGeneration shares are held by company insiders. Comparatively, 21.1% of shares of all “Specialty Retail” companies are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.
Profitability
This table compares GrowGeneration and its peers’ net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| GrowGeneration | -10.07% | -17.08% | -11.29% |
| GrowGeneration Competitors | -2.50% | -25.39% | 2.97% |
Summary
GrowGeneration peers beat GrowGeneration on 10 of the 13 factors compared.
About GrowGeneration
GrowGeneration Corp., through its subsidiaries, owns and operates retail hydroponic and organic gardening stores in the United States. The company engages in the marketing and distribution of nutrients, additives, growing media, lighting, and environmental control systems, as well as other indoor and outdoor growing products. It operates a chain of stores in California, Colorado, Michigan, Maine, Oklahoma, Oregon, Washington, Montana, New York, Ohio, Mississippi, Missouri, Arizona, Rhode Island, Florida, Massachusetts, Virginia, New Jersey, and New Mexico, as well as growgeneration.com, an online superstore for cultivators, a wholesale business for resellers, HRG Distribution, and benching, racking, and storage solutions and MMI. The company was formerly known as Easylife Corp. GrowGeneration Corp. was founded in 2008 and is based in Greenwood Village, Colorado.
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