Zeta Global (NYSE:ZETA) Upgraded by Wall Street Zen to Buy Rating

Posted by Stanley Muller on Aug 10th, 2026

Wall Street Zen upgraded shares of Zeta Global (NYSE:ZETA – Free Report) from a hold rating to a buy rating in a research report report published on Sunday.

Several other analysts have also recently weighed in on the stock. Needham & Company LLC lifted their price objective on shares of Zeta Global from $25.00 to $30.00 and gave the stock a “buy” rating in a research note on Wednesday, August 5th. Bank of America increased their target price on shares of Zeta Global from $24.00 to $28.00 and gave the stock a “buy” rating in a research report on Wednesday, June 24th. Freedom Capital cut shares of Zeta Global from a “strong-buy” rating to a “hold” rating in a report on Thursday. The Goldman Sachs Group set a $28.00 price target on shares of Zeta Global and gave the company a “neutral” rating in a research report on Wednesday, June 24th. Finally, B. Riley Financial reiterated a “buy” rating and issued a $32.00 price target (up from $30.00) on shares of Zeta Global in a research note on Wednesday. Ten analysts have rated the stock with a Buy rating, four have given a Hold rating and one has assigned a Sell rating to the company’s stock. According to data from MarketBeat.com, the company presently has an average rating of “Moderate Buy” and a consensus price target of $29.62.

Get Our Latest Research Report on Zeta Global

Zeta Global Stock Performance

NYSE:ZETA opened at $26.60 on Friday. The stock has a 50 day simple moving average of $21.35 and a 200 day simple moving average of $18.87. The stock has a market cap of $6.63 billion, a P/E ratio of -1,329.95, a PEG ratio of 3.81 and a beta of 1.39. Zeta Global has a 1-year low of $14.36 and a 1-year high of $28.50. The company has a current ratio of 2.38, a quick ratio of 2.38 and a debt-to-equity ratio of 0.21.

Zeta Global (NYSE:ZETA – Get Free Report) last issued its quarterly earnings data on Tuesday, August 4th. The company reported $0.03 EPS for the quarter, missing analysts’ consensus estimates of $0.20 by ($0.17). The firm had revenue of $442.77 million during the quarter, compared to analyst estimates of $420.61 million. Zeta Global had a negative net margin of 0.15% and a positive return on equity of 5.32%. The business’s quarterly revenue was up 43.6% compared to the same quarter last year. During the same period in the prior year, the company earned ($0.10) earnings per share. Research analysts anticipate that Zeta Global will post 0.21 earnings per share for the current year.

Insiders Place Their Bets

In other Zeta Global news, Director Jeanine Silberblatt sold 7,500 shares of the stock in a transaction dated Friday, June 12th. The shares were sold at an average price of $19.89, for a total transaction of $149,175.00. Following the sale, the director directly owned 50,350 shares in the company, valued at $1,001,461.50. This represents a 12.96% decrease in their ownership of the stock. The sale was disclosed in a filing with the SEC, which is available at the SEC website. 10.74% of the stock is owned by corporate insiders.

Hedge Funds Weigh In On Zeta Global

Several hedge funds and other institutional investors have recently made changes to their positions in ZETA. Summit Creek Advisors LLC bought a new stake in shares of Zeta Global during the 2nd quarter worth approximately $6,338,000. Handelsbanken Fonder AB increased its stake in Zeta Global by 21.3% in the second quarter. Handelsbanken Fonder AB now owns 68,800 shares of the company’s stock valued at $1,354,000 after acquiring an additional 12,100 shares during the last quarter. Evanson Financial LLC bought a new position in Zeta Global in the second quarter valued at approximately $602,000. Central Pacific Bank Trust Division raised its position in Zeta Global by 6.1% during the second quarter. Central Pacific Bank Trust Division now owns 28,913 shares of the company’s stock valued at $569,000 after purchasing an additional 1,670 shares in the last quarter. Finally, Moody National Bank Trust Division raised its position in Zeta Global by 60.6% during the second quarter. Moody National Bank Trust Division now owns 126,430 shares of the company’s stock valued at $2,488,000 after purchasing an additional 47,705 shares in the last quarter. 87.75% of the stock is currently owned by institutional investors and hedge funds.

Key Zeta Global News

Here are the key news stories impacting Zeta Global this week:

Positive Sentiment: Strong second-quarter growth and outlook: Zeta reported quarterly revenue of approximately $442.8 million, above the roughly $420.6 million consensus estimate, with revenue up about 43.6% year over year. Analysts highlighted customer growth, increased platform usage, AI adoption and stronger 2026 guidance as key growth drivers. ZETA Gains 6% Since Q2 Earnings and Revenues Beat Estimates
Positive Sentiment: AI momentum is supporting investor enthusiasm: Zeta’s rising AI adoption and cash-generation improvements have helped drive a reported 12.9% one-week increase and reinforced expectations for continued growth. ZETA Jumps 12.9% in One Week as AI Momentum Builds
Positive Sentiment: Analyst support and a new 52-week high: An analyst upgrade and a bullish Needham price outlook have contributed to buying interest and helped push the stock to a new 52-week high. Zeta Global Sets New 52-Week High Following Analyst Upgrade Needham Forecasts Strong Price Appreciation for Zeta Global
Neutral Sentiment: Marketing leadership change: Zeta appointed Leah Pope as chief marketing officer to lead its next phase of growth. The move could support execution and customer expansion, but its financial impact is not yet clear. Zeta Global Appoints Leah Pope as Chief Marketing Officer
Negative Sentiment: Valuation and execution risks remain: Analysts cautioned that ZETA’s premium valuation leaves less room for disappointment, while margin pressure, integration challenges and the timing of growth investments could create volatility. The company also missed the reported quarterly EPS consensus despite exceeding revenue expectations. Is ZETA Worth Buying Now as Growth Surges but Valuation Stays Rich?

Zeta Global Company Profile

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Zeta Global, founded in 2007 and headquartered in New York City, is a leading data-driven marketing technology company. The firm’s mission centers on helping brands acquire, grow and retain customers through a unified customer lifecycle management platform. Over the years, Zeta Global has built a reputation for leveraging big data and predictive analytics to power digital marketing programs across multiple channels.

At the core of Zeta’s offering is the Zeta Marketing Platform, which combines identity resolution, audience insights and real-time engagement capabilities.