Kroger (NYSE:KR – Get Free Report) and Life On Earth (OTCMKTS:LFER – Get Free Report) are both consumer staples companies, but which is the better investment? We will contrast the two businesses based on the strength of their dividends, profitability, earnings, institutional ownership, risk, analyst recommendations and valuation.
Profitability
This table compares Kroger and Life On Earth’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Kroger | 0.71% | 44.33% | 6.20% |
| Life On Earth | N/A | N/A | N/A |
Earnings and Valuation
This table compares Kroger and Life On Earth”s revenue, earnings per share (EPS) and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Kroger | $147.64 billion | 0.24 | $1.02 billion | $1.70 | 33.35 |
| Life On Earth | N/A | N/A | N/A | N/A | N/A |
Kroger has higher revenue and earnings than Life On Earth.
Institutional and Insider Ownership
80.9% of Kroger shares are owned by institutional investors. 0.4% of Kroger shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.
Analyst Recommendations
This is a breakdown of recent recommendations and price targets for Kroger and Life On Earth, as reported by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Kroger | 0 | 9 | 10 | 0 | 2.53 |
| Life On Earth | 0 | 0 | 0 | 0 | 0.00 |
Kroger presently has a consensus price target of $72.00, suggesting a potential upside of 26.99%. Given Kroger’s stronger consensus rating and higher probable upside, research analysts clearly believe Kroger is more favorable than Life On Earth.
Summary
Kroger beats Life On Earth on 9 of the 9 factors compared between the two stocks.
About Kroger
The Kroger Co. operates as a food and drug retailer in the United States. The company operates combination food and drug stores, multi-department stores, marketplace stores, and price impact warehouses. Its combination food and drug stores offer natural food and organic sections, pharmacies, general merchandise, pet centers, fresh seafood, and organic produce; and multi-department stores provide apparel, home fashion and furnishings, outdoor living, electronics, automotive products, and toys. The company’s marketplace stores offer full-service grocery, pharmacy, health and beauty care, and perishable goods, as well as general merchandise, including apparel, home goods, and toys; and price impact warehouse stores provide grocery, and health and beauty care items, as well as meat, dairy, baked goods, and fresh produce items. It also manufactures and processes food products for sale in its supermarkets and online; and sells fuel through fuel centers. The Kroger Co. was founded in 1883 and is based in Cincinnati, Ohio.
About Life On Earth
Life On Earth, Inc. operates as a cloud enterprise software developer/provider. The company's products are designed to help organizations innovate and modernize legacy systems while minimizing cost and risk of business disruptions and ensure regulatory compliance. It focuses on technologies that include Internet-of-Things (IoT), security, enterprise legacy software modernization, personal data and privacy compliance, enterprise software maintenance, and governance, as well as lite blockchain technology. The company provides technology for smart buildings, manufacturing lines, and shipment tracking. It also develops solutions for various industries with supply chain management, warehouse and asset management, and industrial IoT solutions. The company was formerly known as Hispanica International Delights of America, Inc. and changed its name to Life On Earth, Inc. in February 2018. Life On Earth, Inc. was incorporated in 2013 and is headquartered in New York, New York.
Receive News & Ratings for Kroger Daily - Enter your email address below to receive a concise daily summary of the latest news and analysts' ratings for Kroger and related companies with MarketBeat.com's FREE daily email newsletter.
