Citigroup Forecasts Strong Price Appreciation for WPP (LON:WPP) Stock

Posted by Francis Steltz on Aug 10th, 2026

WPP (LON:WPP – Get Free Report) had its price objective boosted by investment analysts at Citigroup from GBX 285 to GBX 430 in a report released on Monday,London Stock Exchange reports. The firm presently has a “neutral” rating on the stock. Citigroup’s target price would suggest a potential upside of 7.85% from the stock’s previous close.

A number of other equities analysts have also recently issued reports on the stock. Deutsche Bank Aktiengesellschaft reissued a “buy” rating and issued a GBX 425 target price on shares of WPP in a report on Friday. Berenberg Bank reaffirmed a “buy” rating and set a GBX 405 target price on shares of WPP in a report on Friday. Finally, JPMorgan Chase & Co. increased their price target on WPP from GBX 350 to GBX 390 and gave the stock a “neutral” rating in a research report on Friday. Two research analysts have rated the stock with a Buy rating and two have given a Hold rating to the company’s stock. According to data from MarketBeat.com, WPP presently has an average rating of “Moderate Buy” and a consensus price target of GBX 412.50.

Read Our Latest Analysis on WPP

WPP Stock Performance

Shares of WPP opened at GBX 398.71 on Monday. The business’s fifty day moving average price is GBX 279.90 and its 200 day moving average price is GBX 270.01. WPP has a 12-month low of GBX 218.50 and a 12-month high of GBX 412.50. The stock has a market capitalization of £4.30 billion, a PE ratio of -19.94, a price-to-earnings-growth ratio of 13.47 and a beta of 0.68. The company has a debt-to-equity ratio of 268.98, a current ratio of 0.89 and a quick ratio of 0.89.

WPP (LON:WPP – Get Free Report) last released its quarterly earnings data on Friday, August 7th. The company reported GBX 1.80 EPS for the quarter. WPP had a negative net margin of 1.59% and a negative return on equity of 7.54%. Equities research analysts forecast that WPP will post 81.6125654 EPS for the current year.

Insider Activity

In other news, insider Peter Agnefjäll purchased 75,000 shares of the company’s stock in a transaction on Thursday, May 21st. The shares were bought at an average price of GBX 281 per share, for a total transaction of £210,750. Also, insider Cindy Rose sold 88,227 shares of WPP stock in a transaction that occurred on Monday, June 15th. The shares were sold at an average price of GBX 282, for a total value of £248,800.14. Company insiders own 2.04% of the company’s stock.

Trending Headlines about WPP

Here are the key news stories impacting WPP this week:

Positive Sentiment: WPP reported profit growth and said its restructuring and turnaround initiatives are progressing. Investors appeared to focus on improved profitability and signs of recovery, outweighing concerns about the top-line decline. WPP shares soar as advertising group shows signs of recovery
Positive Sentiment: Analyst support strengthened: Deutsche Bank reaffirmed a “buy” rating with a GBX 425 target, while Berenberg reiterated “buy” with a GBX 405 target. JPMorgan also raised its target from GBX 350 to GBX 390, although it maintained a “neutral” rating. Broker ratings
Positive Sentiment: The market reaction reflected optimism that WPP’s overhaul could stabilize the business after a difficult period, with reports describing the move as a turnaround bounce driven by improving execution and profit resilience. WPP shares jump as overhaul begins to bear fruit
Neutral Sentiment: Quarterly earnings were reported at GBX 1.80 per share. However, WPP still recorded a negative net margin of 1.59% and negative return on equity of 7.54%, highlighting that the recovery remains incomplete.
Negative Sentiment: Like-for-like adjusted revenue fell 4.7% in the first half, and WPP is cutting jobs as it manages ongoing weakness in demand. The revenue decline remains the main risk to a sustained recovery and could limit future earnings growth. WPP slashes jobs as revenue continues to fall