Snap (NYSE:SNAP) Rating Increased to Buy at Wall Street Zen

Posted by Geri Gentry on Aug 9th, 2026

Wall Street Zen upgraded shares of Snap (NYSE:SNAP – Free Report) from a hold rating to a buy rating in a research report sent to investors on Saturday morning.

Other analysts have also issued research reports about the company. Mizuho lifted their price objective on Snap from $5.00 to $6.00 and gave the stock a “neutral” rating in a report on Tuesday. Cantor Fitzgerald boosted their price target on Snap from $5.00 to $6.00 and gave the company a “neutral” rating in a research note on Tuesday, August 4th. Stifel Nicolaus set a $7.50 price target on shares of Snap in a research report on Tuesday. Susquehanna reaffirmed a “neutral” rating on shares of Snap in a research report on Tuesday. Finally, BMO Capital Markets restated an “outperform” rating on shares of Snap in a research report on Tuesday. Two investment analysts have rated the stock with a Strong Buy rating, eight have issued a Buy rating, twenty-three have assigned a Hold rating and three have issued a Sell rating to the company’s stock. According to MarketBeat, the company has an average rating of “Hold” and a consensus price target of $7.65.

View Our Latest Stock Analysis on Snap

Snap Price Performance

Shares of NYSE:SNAP opened at $5.33 on Friday. The company has a debt-to-equity ratio of 1.75, a quick ratio of 3.53 and a current ratio of 2.94. The firm has a market cap of $8.99 billion, a price-to-earnings ratio of -29.58 and a beta of 1.03. The business has a 50-day simple moving average of $4.92 and a two-hundred day simple moving average of $5.29. Snap has a fifty-two week low of $3.81 and a fifty-two week high of $9.28.

Snap (NYSE:SNAP – Get Free Report) last issued its quarterly earnings data on Monday, August 3rd. The company reported ($0.10) earnings per share for the quarter, beating analysts’ consensus estimates of ($0.12) by $0.02. Snap had a negative net margin of 4.90% and a negative return on equity of 14.61%. The company had revenue of $1.60 billion for the quarter, compared to the consensus estimate of $1.54 billion. During the same quarter in the prior year, the firm earned ($0.16) earnings per share. The firm’s revenue for the quarter was up 18.9% compared to the same quarter last year. On average, analysts expect that Snap will post -0.05 earnings per share for the current year.

Insider Activity at Snap

In other Snap news, General Counsel Zachary M. Briers sold 11,958 shares of the company’s stock in a transaction that occurred on Thursday, June 4th. The stock was sold at an average price of $6.00, for a total transaction of $71,748.00. Following the sale, the general counsel directly owned 2,560,835 shares in the company, valued at $15,365,010. This represents a 0.46% decrease in their ownership of the stock. The sale was disclosed in a document filed with the SEC, which is available at this link. Also, CFO Douglas Hott sold 114,702 shares of the firm’s stock in a transaction that occurred on Tuesday, May 19th. The shares were sold at an average price of $5.67, for a total value of $650,360.34. Following the completion of the sale, the chief financial officer directly owned 2,456,447 shares of the company’s stock, valued at $13,928,054.49. The trade was a 4.46% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Insiders sold a total of 4,868,059 shares of company stock valued at $26,955,631 over the last ninety days. 22.68% of the stock is currently owned by company insiders.

Institutional Inflows and Outflows

Several institutional investors and hedge funds have recently bought and sold shares of SNAP. Paragon Financial Partners Inc. purchased a new stake in shares of Snap in the second quarter valued at $53,000. Plato Investment Management Ltd purchased a new position in shares of Snap during the 2nd quarter worth about $257,000. Handelsbanken Fonder AB grew its holdings in Snap by 21.2% during the 2nd quarter. Handelsbanken Fonder AB now owns 352,900 shares of the company’s stock valued at $1,567,000 after purchasing an additional 61,700 shares during the last quarter. Gradient Investments LLC grew its holdings in Snap by 7.1% during the 2nd quarter. Gradient Investments LLC now owns 188,827 shares of the company’s stock valued at $838,000 after purchasing an additional 12,492 shares during the last quarter. Finally, Assenagon Asset Management S.A. raised its position in Snap by 1,191.8% in the 2nd quarter. Assenagon Asset Management S.A. now owns 3,903,141 shares of the company’s stock worth $17,330,000 after purchasing an additional 3,601,002 shares during the period. 47.52% of the stock is owned by hedge funds and other institutional investors.

Trending Headlines about Snap

Here are the key news stories impacting Snap this week:

Positive Sentiment: Freedom Capital upgraded Snap from “hold” to “strong-buy,” adding a bullish endorsement following the company’s recent earnings performance. Zacks.com
Positive Sentiment: Snap’s second-quarter results strengthened hopes for a turnaround. Revenue reached $1.60 billion, ahead of expectations, while the adjusted loss per share was narrower than analysts anticipated; revenue also increased 18.9% year over year. Snap: Strong Q2 Earnings Bolster Hopes Of A Turnaround
Positive Sentiment: Coverage from Cantor Fitzgerald and Wells Fargo projected meaningful upside for Snap, reinforcing investor optimism that improving operating trends could support further appreciation. Cantor Fitzgerald Forecast Wells Fargo Forecast
Positive Sentiment: Citigroup raised its price target to $6.75, signaling valuation upside from recent trading levels. Citigroup Price Target
Neutral Sentiment: Citizens JMP reiterated a “market perform” rating, suggesting the firm sees balanced risk and reward rather than a decisive near-term catalyst. Citizens JMP Rating
Negative Sentiment: An analyst downgrade led to an 8.1% decline in Snap shares, highlighting continued sensitivity to cautious Wall Street views despite the strong quarter. Snap Trading Down on Analyst Downgrade
Negative Sentiment: Rosenblatt Securities issued a pessimistic forecast, adding to concerns that Snap’s earnings improvement may not yet represent a durable recovery. Rosenblatt Securities Forecast

About Snap

(Get Free Report)

Snap Inc is a camera and social media company best known for developing and operating Snapchat, a multimedia messaging application that allows users to send photos, videos and messages that disappear after being viewed. In addition to its core messaging service, Snap offers a suite of augmented reality (AR) tools, including custom Lenses and Filters, that enable users and third-party developers to create interactive and immersive experiences. The company also provides advertising solutions that allow brands to engage audiences through Snap Ads, Sponsored Lenses and Discover content on the platform.

Founded in 2011 by Evan Spiegel and Bobby Murphy, Snap has continually focused on innovation in camera technology and AR.